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Tag: Bourbon

  • US Bourbon Brands Joseph Magnus & Fox & Oden Make Australian Splash: Unveiling Four Exceptional Expressions

    US Bourbon Brands Joseph Magnus & Fox & Oden Make Australian Splash: Unveiling Four Exceptional Expressions

    CraftCo Brands, a renowned American spirits company, has announced plans to bring its prestigious bourbon labels, Joseph Magnus & Co and Fox & Oden, to Australian markets. The venture will be realized through an exclusive distribution deal with Honey Barrel.

    The first batch set to grace Australian shores includes four distinctive expressions: Joseph Magnus Cigar Blend Bourbon, Murray Hill Club Bourbon, Jos A Magnus Bourbon, and Fox & Oden Double Oak Bourbon.

    Strategic Entry into Australian Market

    Ali Anderson, the CEO of CraftCo Brands, revealed that the move into Australia is a calculated strategy, given the country’s deep-rooted whiskey knowledge and high standards. He stated that the entrance into the Australian market is far from casual, considering the heightened expectations and sophisticated whiskey knowledge present.

    The CEO further emphasized that Joseph Magnus and Fox & Oden are designed on a foundation of blending precision combined with expert finishing. He expressed his belief that the Australian consumers will highly appreciate this level of craftsmanship.

    Distinctive Flavors and Expert Craftsmanship

    CraftCo has an impressive reputation for its Joseph Magnus range, particularly for its blending and cask-finishing techniques. On the other hand, Fox & Oden Double Oak stands out for its intricate barrel selection process and secondary maturation, which significantly contributes to the development of its unique flavor profile.

    Honey Barrel’s Kia Rasteh and Jack Carter expressed their confidence in the brands and their anticipation for the collaborative endeavor with the CraftCo team. They disclosed their long-standing admiration for the brands and their reputation for crafting memorable, high-quality whiskeys through expert blending and finishing.

    The duo also acknowledged Australia’s world-class bar and whiskey culture, expressing their certainty that these expressions will secure their spot on top-tier back bars and retail shelves.

    Availability

    Starting this month, Joseph Magnus & Co and Fox & Oden will be readily available through select premium retailers and on-premise venues nationwide.

    Questions & Answers

    What is the strategy behind CraftCo Brands’ entry into the Australian market?

    CraftCo Brands views Australia as a strategic market due to its deep whiskey knowledge and high standards. The company believes the Australian consumers will appreciate the high level of craftsmanship in their products.

    What are the distinctive characteristics of the Joseph Magnus and Fox & Oden brands?

    Joseph Magnus is known for its expert blending and cask-finishing techniques while Fox & Oden Double Oak is renowned for its intricate barrel selection process and secondary maturation, contributing to its unique flavor profile.

    Where will Joseph Magnus & Co and Fox & Oden be available in Australia?

    Beginning this month, these brands will be available at select premium retailers and on-premise venues nationwide in Australia.

  • US whiskey brand Four Roses Bourbon launches in Australia

    US whiskey brand Four Roses Bourbon launches in Australia

    American bourbon brand Four Roses has launched in Australia, to be sold exclusively by Vanguard Luxury Brands.

    Paul Jones Jr founded the Kentucky Straight bourbon whiskey, which began production and sales in the 1860s and later became a medical whiskey during Prohibition.

    Four Roses has 40 per cent alcohol by volume and is aged for a minimum of five years. It has 10 distinct recipes and is made from the combination of two mash bills and five proprietary yeast strains.

    It comes with a note of crisp fresh fruit with hints of pear and apple and has floral essences with gentle spice and honey.

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  • Inmarsat, Bourbon partnership leads the way towards maritime digitisation

    Inmarsat, Bourbon partnership leads the way towards maritime digitisation

    The deal represents a breakthrough offshore contract for Fleet Xpress, which is already installed on some 7,000 vessels – mainly seagoing merchant ships.

     “This contract is substantial in its own right and underlines that Inmarsat’s Fleet Xpress solution offers the same compelling business case on vessel efficiency and crew welfare for the energy sector as it does in the merchant shipping arena,” says Eric Griffin, VP Offshore Energy, Inmarsat Maritime. “Commercial shipping is using Fleet Xpress as its pathway to maritime digitalization; now, the value of joining that journey is being acknowledged by one of the leading marine offshore Service Providers in the world.”

    Well-known for high-performance vessels and operational excellence of its services, Bourbon’s response to prolonged lower oil prices has emerged as the action plan ‘#BOURBONINMOTION’. The plan includes the Smart Shipping Programme, structured around a new vessel operational model, onshore support and a remote support center, which seeks to leverage digital and connectivity tools to reduce fleet operating costs. Set for completion by 2021, the program envisages deployment on 133 ‘smart’ vessels.

    According to Bourbon Corporation Chief Executive Officer Gaël Bodénès, “The time has come for operational intelligence: connected vessels, use of predictive maintenance, shore-based control centers, rationalization of tasks, etc. Automation of onboard systems is already a reality for our seafarers and we must all innovate at speed to invent our business model and our professions of tomorrow.”

    Eric Griffin of Inmarsat also stresses that flexibility had been an essential ingredient in securing the Bourbon deal. “The service provider could raise or lower bandwidth usage as necessary, or even suspend it on a planned basis without penalty,” he says.

    “An important aspect of Fleet Xpress is that third-party charterers could run their own Fleet Xpress services via a dedicated ‘pipe’ without interrupting the primary bandwidth being provided to an OSV. Customers chartering OSVs can, therefore, manage their own ‘smart’ vessel performance with full flexibility, using existing terminals and hardware onboard.”

    All vessels covered in the agreement will feature advanced 3-axis stabilized antennas from Cobham, specifically developed for and approved by Inmarsat for the Global Xpress satellite network.

    Among the first of Bourbon’s fleet to migrate to Fleet Xpress will be a group of high-end subsea vessels whose data consumption and management needs are ready for IoT-based solutions. These vessels also feature dual satellite terminals with high-powered amplifiers for additional redundancy. The Bourbon vessels will take advantage of bandwidth, stability and reliability, in the first instance to step up the use of video conferencing. Real-time video feeds are also expected to feature in ROV operations, with digitalization ultimately expected to touch every aspect of vessel management.

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