Retail News CRM

Tag: BRAND AMBASSADOR

  • Kendall Jenner signed agreement with Penshoppe

    Kendall Jenner signed agreement with Penshoppe

    Global fashion retail brand Penshoppe has unveiled the latest addition to its roster of international ambassadors – 23-year-old world’s highest-paid supermodel and one of the most followed celebrities on social media, Kendall Jenner. The model initially appeared on Penshoppe’s DenimLab campaign in 2015, and is now headlining the brand’s Spring Summer 2019 Campaign with Zayn Malik, Paris Jackson, Nam Joo Hyuk and Sandara Park.

    “As we move from strength to strength, we couldn’t think of a better addition to our growing list of global ambassadors”, said Golden ABC’s VP for brand management Jeff Bascon. “It’s good to have you back, Kendall!”


    Penshoppe has more than 400 locations across Bahrain, Cambodia, Indonesia, Saudi Arabia, Myanmar, Thailand, Vietnam and the Philippines. The brand is available online in Singapore, Malaysia, Hong Kong, Taiwan and Indonesia.

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  • Blackpink is now Shopee brand ambassador

    Blackpink is now Shopee brand ambassador

    Popular all-girl K-pop group Blackpink has been appointed Shopee’s first regional brand ambassador. The appointment is timed to coincide with Shopee’s 12.12 birthday sale, which has embarked on a two week promotional campaign. The planned deals include discounts of up to 80 per cent for the one-day-only promotion.

    To draw attention to the sale day, Blackpink have released a dedicated shopee commercial currently available for viewing on YouTube.

    The promotion coincides with the launch of Korean entertainment firm YG Group’s official shop on the platform across five Shopee markets, including Singapore.

    K-pop group Blackpink was founded in 2016 and within just two years has built a strong reputation for its unique vocals and the group members’ personalities. Hailed by Billboard as the best-charting female Korean act in history, Blackpink has established prominence with record-breaking releases, including the single Ddu-Du Ddu-Du and albums Square One, Square Two and their most recent mini-album, Square Up.

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  • Uber Eats appoints Alia Bhatt as India brand ambassador

    Uber Eats appoints Alia Bhatt as India brand ambassador

    Uber Eats, the food delivery arm of ride-hailing major Uber, Thursday said it has appointed actor Alia Bhatt as its brand ambassador in India. India is the first country for Uber Eats globally where the company has appointed a brand ambassador, Uber Eats said in a statement.

    “Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality. “She is known for her unique style and agility as an actor – the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India,” Bhavik Rathod, India and South Asia Head, Uber Eats said.

    Uber Eats was launched in India in May 2017. The food delivery service is available across 37 cities compared to 31 cities where the American company operates its rides business. Uber Eats started in 2014 as a small delivery pilot in Los Angeles and was launched as a separate application in Toronto in December 2015. It is now available as a stand-alone app in over 350 cities globally.

    The US-based company has been aggressively investing in its Uber Eats business globally. Earlier this month, Uber said gross bookings from Uber Eats grew more than 150 percent in September quarter to US$ 2.1 billion (excluding Southeast Asia and Russia) over the year-ago period.

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  • Olympic athlete Ayumu Hirano named as new Uniqlo brand ambassador

    Olympic athlete Ayumu Hirano named as new Uniqlo brand ambassador

    Japanese global apparel retailer Uniqlo has announced a new partnership with professional snowboarder Ayumu Hirano as its newest Global Brand Ambassador. Hirano was a two-time gold medalist in the men’s superpipe competition at the Winter X Games and winner of consecutive silver medals in the half-pipe competition at the 2014 and 2018 Winter Olympics.

    Chairman, president and CEO of Fast Retailing Tadashi Yanai said: “We are greatly inspired by [Mr. Hirano’s] achievements, his creativity and his style – not just on a snowboard, but also in his sense of fashion. His flair and imagination when competing go well beyond expectations, so we will look past conventional wisdom together to achieve something truly unique through this partnership.

    “We look forward to supporting him with special LifeWear items featuring advanced technologies, helping him to reach even greater heights in future,” he said.

    Hirano’s primary role as global brand ambassador is to promote the Uniqlo and LifeWear brands. The partnership will provide opportunities for Hirano to engage in the development of custom products and materials for his performance wear, while also assisting in the design process for LifeWear.

  • Hye Kyo is now the new face of Sulwhasoo

    Hye Kyo is now the new face of Sulwhasoo

    Sulwhasoo, a brand of AMOREPACIFIC, selected Song Hye-kyo, Asia’s leading actress, as its brand ambassador.

    Song Hye-gyo will play a role in delivering the story of the brand to customers through various global campaigns of Sulwhasoo.

    Song Hye-kyo is a Korean celebrity leading the Korean Wave, also official PR ambassador of ‘Korea-China Economic Trade Partnership’.

    Sulwhasoo brand official said “Song Hye-kyo is a talented actress who is able to communicate with consumers around the world and express her unique personality”.

    “In addition, Sulwhasoo is a brand that has conveyed Korea’s unique cultural beauty. Through Song Hye – kyo, we will be more solidly aroused by the true aesthetics found in the philosophy of tradition, modernity, harmony and balance.”

    The artist Song Hye-kyo, who is loved all over Asia, will show off her timeless beauty and tit will be associated with Sulwhasoo.

    Sulwhasoo pursues the balance between internal and external beauty by gaining wisdom from nature and cultivating beauty as a precious gift.

    Sulwhasoo is indeed made of aunique ingredients of Asian wisdom which are ‘Jiemdan’ and ‘Ginseng.’

    As of 2017, Sulwhasoo has expanded into 12 countries worldwide including Korea, China, Singapore, Hong Kong, Thailand, Indonesia, Malaysia, Taiwan, Vietnam, USA, Canada and France and it is a true global brand not only in Asia and the Americas but also in Europe. It is strengthening its position by conveying Korean beauty and values throughout the world.