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Tag: brand centre

  • First Adidas Brand Centre launches in Singapore, brand’s largest there yet

    First Adidas Brand Centre launches in Singapore, brand’s largest there yet

    Sportswear brand Adidas launched its first Singapore brand center, named Homeground, in Knightsbridge along Orchard Road. Occupying three floors, it claims to be the largest mono-brand retail sports destination in the country. It offers the largest array of Adidas performance and Originals apparel, footwear, as well as accessories in Singapore.

    Adidas claims that the design of the brand center is “deeply rooted in Singapore identity” and “celebrates its diversity as a multicultural country”. Created in partnership with numerous local designers, the design takes inspiration from iconic everyday Singapore scenes. For example, a wall-mounted mural that takes the form of an Adidas shoe is actually a collage of locally-inspired elements weaved together in a wall-mounted mural.

    In addition, the brand center’s sustainability wall is inspired by the coastline of the Singapore River and is made with layers of crafted reclaimed wood.

    The “Local Delights” section features vibrant artwork that is inspired by traditional cakes and snacks such as Tutu Kueh, Ang Ku Kueh, Kueh Bahulu, Muruku, and the colorful Kueh Lapis cake.

    There’s also an anamorphic ceiling installation in the MakerLab, where 180 pieces of stainless-steel trefoils come together to form an intricate ceiling artwork that is both a trefoil and the coastline of Singapore at the same time.

    Besides enjoying first-in-region launches and Singapore exclusives at the Homeground store, shoppers can look forward to the Singapore Key City Tee, a local-themed graphic print t-shirt.

    In line with the brand center’s launch, Adidas will be rolling out the “Bring it to Me” service over the next few months, which will be exclusive to the brand centre.

    Shoppers can have the products delivered to them as they continue browsing the other items at the store by scanning the footwear via the Adidas app or QR code to indicate their preferred sizes.

    For more information, you can check out the Adidas Homeground website, Adidas Singapore’s Instagram, and Facebook pages.

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  • Adidas Japan to launch brand centre in Harajuku

    Adidas Japan to launch brand centre in Harajuku

    The largest Adidas store to date on Japanese soil extends over two floors and a surface area of 1,000 square meters. In addition to countless products for a wide range of sporting activities, the new Adidas Brand Center, which is located just a few minutes’ walk from Shibuya Station, also offers an exclusive “Tokyo Collection”. This was designed especially for the new store and is exclusively available here.

    The “Digital Footwear Wall” offers space for up to 45 different shoe models and can be filled with matching campaign images as required. The store was designed in cooperation with a number of Japanese artists, whose works partly also decorate the salesrooms. In addition, characteristic design elements can be found throughout the store, which serves as references to the metropolis of Tokyo.

    On the occasion of the opening of the Brand Center at the end of July, visitors had the opportunity to purchase limited-edition T-shirts created in cooperation with the store’s artists and designers. According to Adidas, the store will continue to be used as a regular venue for events featuring local artists even after the opening-period.

    The Tokyo store also includes a special area dedicated to sustainability, offering Adidas Parley and Primeblue products and communicating information about the sustainability efforts of the Herzogenaurach-based sporting goods manufacturer. In partnership with the non-profit organization Parley, Adidas collects plastic waste before it can be discharged into the sea and uses it to produce high-quality sportswear. “Partnering with Parley on a shared mission to use 100% recycled polyester in our products by 2024, we created Primeblue. A high-performance recycled material made in part with Parley Ocean Plastic,” says the statement on the Adidas website.

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