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Tag: brand partnerships

  • Alcis Sports To Partner Haryana Steelers

    Alcis Sports To Partner Haryana Steelers

    Alcis Sports, an Indian sportswear brand, announced their association with Haryana Steelers for the sixth season of Pro Kabaddi League that will start from 5th October. Alcis Sports will provide technologically advanced sportswear to Haryana Steelers to enhance their comfort and performance.

    Alcis Sports is a homegrown Indian sportswear brand which is at par with any international brand in terms of quality and also is in sync with Indian sensibilities. Alcis Sports prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear to enhance the performance of the wearer, bringing the best of style, comfort and cost; backed by great innovation and technology.

    In the past, Alcis Sports has been the trusted kit partner for several high profile sporting events and teams across sports such as cricket, football, kabaddi, running etc. Alcis Sports has been the licensed apparel merchandise partner in India for both FIFA U-17 World Cup India 2017 and the 2018 FIFA World Cup Russia. Alcis Sports was also the Official Kit Partner of the 2018 Kabaddi Dubai Masters held in Dubai and recently partnered with Inspire Institute of Sports (IIS).

    Roshan Baid, Managing Director, Alcis Sports, said “Its disheartening to see great Indian sportsmen wear clothes made by foreign brands, we being the largest manufacturer and exporter of Sportswear in India feel proud to be supplying international quality sportswear to Indian sportsmen. These clothes are designed keeping in mind Indian weather conditions and body types. They are infused with the latest technologies and I am sure will help our sportsmen & sportswomen preform better.”

    He further added, , “We are glad to be associated with Harynana Steelers for the sixth edition Pro Kabaddi League. Kabaddi being an indigenous sport is extremely close to our hearts and it is heartening to see it’s growing popularity in the last couple of years. We were the official kit partner for 2018 Kabaddi Dubai Masters and our products were highly appreciated internationally.”

    Ravish Nanda, Director, Alcis Sports, said, “We have done a lot of research in making the playing kit for the players. The player Jersey and shorts are made out of very high stretch fabric to give comfort to the players and it is loaded with technology to enhance their performance. Even the stitching thread used has innovative performance stretch for high extension. It has high initial modulus which minimise the risk of seam extension failure.”

    The entire apparel range for the Haryna Steelers features some of the most advance garment technology and is highly stretchable. Stylish, easy and comfortable to wear, they are equipped with features such as Dry-Tech — which doesn’t hold sweat and moisture for long, and are made with Anti-Microbial, Anti-Odour and Anti-Static finishes.

  • Orders soar for iTrueMart parent

    Orders soar for iTrueMart parent

    “Exceptional” growth has been reported by eCommerce provider Ascend Commerce in its latest fourth-quarter, as it seeks to draw on its winning strategy in Thailand to expand into new markets.

    Part of the Ascend Group, it comprises online stores iTrueMart and WeLoveShopping, which reported 65 per cent more orders for the final quarter of last year.

    While seeking to attract new customers through brand partnerships, Ascend Commerce reported an average of 14,000 orders a day, with a peak of 30,000 orders in a single day. There were also repeat sales among as much as 50 per cent of its customer base.

    “With our category-by-category approach proven in Thailand, we are now expanding throughout Southeast Asia,” says Ascend Group CEO Punnamas Vichitkulwongsa. “Based on the strength of the customer response so far, we are confident we will be able to provide access to the same shopping experience that people in urban areas enjoy to improve the standard of living for the millions who live in rural areas.”

    While iTrueMart is a business-to-consumer retailer, WeLoveShopping is an online marketplace for small business, entrepreneurs and consumers. Both businesses originally launched in Thailand.

    Ascend Commerce invested in its own fulfillment centres last year as a way to retain control over the whole process, from purchase to delivery. Punnamas cites this investment as key to giving customers an excellent experience, resulting in repeat purchases.

    At the same time, iTrueMart has been successful in terms of speedy delivery, with 98 per cent of orders being delivered the next day in Bangkok, or within two days for rural addresses.

    During the year, iTrueMart also launched in The Philippines.

    WeLoveShopping’s orders grew nearly 300 per cent in Q4, with the number of new sellers rising by 1300. The outlet also signed agreements with new brands, helping drive new business.

    “In the first days of 2015, we launched with just a few hundred orders per day and we have grown 700 per cent to achieve great results by the end of the year,” says Ascend Commerce GM Seubsakol Sakolsatayadorn.

    “We will continue with our strategy of winning on a category-by-category basis. We will introduce a new category only when we are sure of the strength of the product offering.”

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