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Tag: Brand

  • Australian Aperitif Brand Tanica Gears Up for Massive Expansion: Fundraising for RTD Rollout and Increased Asian-Pacific Exports

    Australian Aperitif Brand Tanica Gears Up for Massive Expansion: Fundraising for RTD Rollout and Increased Asian-Pacific Exports

    Australian aperitif manufacturer, Tanica, is aiming to raise capital in order to launch a ready-to-drink product line, amplify production, and increase its export operations throughout the Asia-Pacific region.

    This fundraising effort comes as Tanica moves into the season where spritz drinks are most popular, following its national distribution deal with Iconic Beverages two months ago to speed up its country-wide growth. In the last two years, Tanica has seen a 159 per cent increase in sales, while the gross profit has surged by 171 per cent in the prior year.

    A Local Alternative

    Adriane McDermott, the Founder and CEO, stated that the firm is increasingly establishing itself as a domestic alternative in a market still largely controlled by traditional imported goods, with over 70 per cent of aperitif sales in Australia being imported from Italy.

    She questioned why their best times with friends should be marked by imported summers, when their coastal lifestyle and native flavours narrate a tale that is uniquely Australian.

    She explained that her ambition with Tanica is to kindle a new admiration for what is available in their own backyard, offering the spritz a fresh position globally. One that is produced, tastes, and feels genuinely Australian.

    According to Tanica, the impending raise will finance its marketing and production augmentation, as well as its ready-to-drink product push in anticipation of the summer season. The funds will also aid the brand’s path to profitability over the next year and a half by assisting it in increasing distribution by four to five times and evaluating export possibilities in the US and Asia-Pacific region.

    Rebrand & Resurgence

    In November, McDermott reinvented the brand’s identity, focusing on its coastal lifestyle positioning and local flavours following the withdrawal of funding from the Distill Ventures program. Since then, Tanica products have been featured in over 150 bars across the nation, recording a repeat order rate of 68 per cent among customers, with online sales making up 17 per cent.

    The window for expressing interest in the capital raise is currently open, with early registrants receiving priority access when the offer begins on August 25.

    Questions & Answers

    What is Tanica’s aim with the capital raise?
    The capital raise aims to develop a ready-to-drink range, double production, and expand exports across the Asia-Pacific region.

    What significant growth has Tanica experienced in recent years?
    In the past two years, Tanica has recorded a 159 per cent increase in sales and a 171 per cent rise in gross profit over the previous year.

    What is the primary objective of Tanica’s rebranding?
    The primary objective of the rebranding is to emphasise Tanica’s coastal lifestyle positioning and native flavours, differentiating it as a locally-produced alternative in a market dominated by imports.

  • Woolworth’s Axes Farmers Own Brand: A Disappointment for Dairy Farmers Nationwide

    Woolworth’s Axes Farmers Own Brand: A Disappointment for Dairy Farmers Nationwide

    Woolworths, the acclaimed supermarket chain, is gradually discontinuing its Farmers’ Own milk brand. This specialized product line will be eliminated from all national supermarkets as the existing contracts with suppliers reach their conclusion.

    The Farmers’ Own brand has already been removed from the supermarket shelves in South Australia. It is set to vanish from the stores in Western Australia, Queensland, New South Wales, and Victoria by the upcoming year.

    The Brand’s History and Evolution

    Farmers’ Own was first introduced to the market in 2013 as an initiative to aid and support Australian dairy farmers. It offered a platform for suppliers to negotiate better deals, thus fostering a stronger Australian dairy market.

    Tim Bale, a dairy farmer who was pivotal in establishing the brand, expressed his disappointment at its phasing out, observing that consumers are now left with the difficult choice between supporting local farmers and opting for cheaper milk alternatives.

    According to Bale, declining sales and limited marketing efforts made the brand increasingly challenging to sustain. An oversupply in the dairy market also exerted additional strain on processors and farmers.

    The Supermarket’s Response

    In response to the forthcoming end of the Farmers’ Own brand, Woolworths stated that they had recently consulted with the dairy suppliers about the impending contract expirations. The supermarket will honour existing contracts, and some suppliers have the option to extend their contracts for an additional year. Woolworths has not revealed why they have chosen to discontinue the brand.

    Questions & Answers

    What is the reason behind Woolworths phasing out the Farmers’ Own brand?
    The exact reason is not disclosed by Woolworths. However, declining sales and limited marketing, along with an oversupply in the dairy market, are cited as possible contributors.

    What was the purpose of the Farmers’ Own brand?
    Introduced in 2013, the Farmers’ Own brand was an initiative to support Australian dairy farmers by providing them with a platform to negotiate better terms with suppliers.

    What will happen to the existing contracts with dairy suppliers?
    Woolworths has affirmed that they will honour existing agreements, and some suppliers have the option to extend their contracts for an additional year.

  • Corby Spirits Sells Leading Rum Brand Lambs for $55.5 Million in Strategic Deal

    Corby Spirits Sells Leading Rum Brand Lambs for $55.5 Million in Strategic Deal

    Corby Spirit and Wine Limited has divested its British rum brand, Lamb’s, for the sum of US$39.2 million ($55.5 million) to Canadian and French firms, Phildan and Cofepp, respectively. Lamb’s holds a predominant position among rum brands in the UK and Canada, with its unique blend also available in Australia via select merchants and liquor retailers. The brand was acquired by Corby in 2006.

    Portfolio Simplification and Strategic Acquisition

    The business arrangement sees Phildan, a subsidiary of the Dandurand Group, taking over the North American rights to the brand, while Cofepp will hold the rights for the rest of the globe. The deal is part of a strategic decision by Corby to streamline its business portfolio and concentrate its efforts on growing priority categories, such as premium spirits and ready-to-drink beverages. According to Corby President and CEO, Florence Tresarrieu, the selling off of Lamb’s is a disciplined portfolio management decision that aligns with Corby’s long-term goals.

    The acquisition serves to bolster Phildan’s spirits portfolio, reflecting its sustained dedication to investing in brands with robust consumer recognition and growth potential. Hugues Gauthier, the president of Phildan, expressed his pride at the addition of one of Canada’s most recognized rum brands to their portfolio.

    Christophe Pichambert, the International Director at Cofepp’s subsidiary La Martiniquaise-Bardinet, stated that Lamb’s, being an established brand, would supplement their existing portfolio and align with their strategic objectives. He conveyed their excitement for the future opportunities and their commitment to support the continued success of the brand.

    Awaiting Deal Completion and Support Agreement

    While the transaction is still pending customary adjustments, Corby and its associated companies have pledged to provide post-closing production and distribution support to the new brand owners.

    Questions & Answers

    Who are the new owners of the Lamb’s brand?
    Corby Spirit and Wine Limited has sold the Lamb’s brand to the Canadian firm, Phildan, and the French firm, Cofepp.

    Why did Corby Spirit and Wine Limited decide to sell the Lamb’s brand?
    The decision to sell Lamb’s was made as part of a strategic plan to streamline Corby’s portfolio, enabling them to focus on growth categories including ready-to-drink beverages and premium spirits.

    What will be the future role of Corby Spirit and Wine Limited concerning the Lamb’s brand?
    Corby and its affiliates will provide post-closing production and distribution support to the new brand owners, Phildan, and Cofepp.

  • Singapore’s Jumbo Group Launches Joint Venture to Propel Ng Ah Sio Bak Kut Teh Brand in China

    Singapore’s Jumbo Group Launches Joint Venture to Propel Ng Ah Sio Bak Kut Teh Brand in China

    The popular Singapore-based Jumbo Group has recently announced its intention to broaden the reach of its Ng Ah Sio Bak Kut Teh brand in China, commencing with a focus on Shanghai.

    Joint Venture for International Expansion

    Jumbo Group’s wholly-owned subsidiary, Jumbo F&B Services, has partnered with K Grand Resources and investor Yap Kok Kiong to establish this venture. K Grand Resources is the major stakeholder, owning 60% of the project. Jumbo F&B Services and Yap Kok Kiong each have a 20% stake.

    The newly formed Singapore-based company will possess the area franchise rights for the Ng Ah Sio Bak Kut Teh brand in Shanghai and other designated locations throughout China. Its responsibilities encompass sourcing franchisees and facilitating the brand’s growth within the Chinese market.

    As part of the agreement, the joint venture will have permission to utilize the Ng Ah Sio Bak Kut Teh trademark and associated intellectual property, granted by Jumbo Group.

    Strategic Growth and Funding

    Jumbo has clarified that the investment necessary for this initiative will be sourced internally and is unlikely to significantly impact the group’s earnings or net tangible assets for the financial year ending September 30.

    This strategic move aligns with Jumbo’s larger expansion plans. The group is determined to fortify its presence in China and Southeast Asia, with a specific focus on Shanghai, Jakarta, and Ho Chi Minh City. The group also hopes to diversify into institutional catering, thereby broadening its business portfolio.

    Questions & Answers

    Who are the partners in this joint venture?
    The joint venture partners are Jumbo’s subsidiary, Jumbo F&B Services, K Grand Resources, and investor Yap Kok Kiong.

    What are the responsibilities of the new company?
    The Singapore-based company will hold the area franchise rights for the Ng Ah Sio Bak Kut Teh brand in Shanghai and other agreed locations in China. It will be responsible for appointing franchisees and driving the brand’s expansion in the market.

    What is the broader growth strategy of Jumbo Group?
    The Jumbo Group aims to expand its presence in China and Southeast Asia, targeting growth in cities like Shanghai, Jakarta, and Ho Chi Minh City. The company also plans to diversify into institutional catering.

  • Chinese Brand Nice Rice Debuts First Store in Hong Kong’s Fashion Hotspot, Causeway Bay

    Chinese Brand Nice Rice Debuts First Store in Hong Kong’s Fashion Hotspot, Causeway Bay

    Nice Rice, a popular Chinese fashion brand, has debuted its first outlet in Hong Kong, marking a crucial step in the brand’s expansion outside of Mainland China.

    Innovative Flagship Store in a Premium Retail Location

    The brand’s flagship store, which spans an impressive 1500 square feet, is located in Causeway Bay, a highly sought-after retail destination. The new Nice Rice store stands alongside a slew of top-tier streetwear brands such as Stussy, Inc., and Carhartt, thereby reinforcing Pak Sha Road’s reputation as a premier fashion retail hub.

    Nice Rice, the brainchild of One Sun, was founded in 2018. It has approximately 20 stores spread across China. The brand’s Shanghai flagship stands out, operating as a unique fusion of a coffee and fashion store.

    Aligning with Expansion Trends

    The move to expand Nice Rice beyond China’s domestic market aligns with a growing trend among Chinese retailers. Causeway Bay, with its international appeal, robust retail infrastructure, and a diverse consumer base, remains a popular choice for brands seeking to establish a flagship presence. The location offers a unique opportunity for brands to engage with both local shoppers and international tourists.

    Questions & Answers

    What is Nice Rice?
    Nice Rice is a popular fashion brand from China that was established in 2018 by One Sun.

    Where is the Nice Rice flagship store situated in Hong Kong?
    The flagship store of Nice Rice is located in Causeway Bay, a premium retail destination in Hong Kong.

    What is unique about the Shanghai flagship store of Nice Rice?
    The Shanghai flagship store of Nice Rice operates as a dual coffee and fashion store, which sets it apart from other outlets.

  • Me Today Skincare Brand Boosts Earnings Outlook Amid Global Expansion Opportunities

    Me Today Skincare Brand Boosts Earnings Outlook Amid Global Expansion Opportunities

    New Zealand’s publicly traded skincare company, Me Today, is adjusting its earnings forecast upwards, spurred by promising growth and robust global prospects.

    Boosting Revenue and Slowing EBITDA Decline

    In advance of the company’s forthcoming disclosure of its annual financial results, Me Today has announced that it anticipates a significant increase in gross revenue. Furthermore, the EBITDA decline is projected to be less severe than previously estimated.

    The company’s accomplished performance in its home territory, New Zealand, has paved the way for possible international growth. The co-founders of Me Today have recently come back from trips to Southeast Asia and China, where they participated in events aimed at promoting their brand.

    Expansion into Asia and New Product Rollouts

    During a visit to Malaysia, Me Today was launched at the second anniversary celebration of its distributor. Michael Kerr and Stephen Sinclair, co-founders of the brand, shared the brand’s origin story and introduced the initial product range to an audience of over 600 influencers and reseller partners.

    Ahead of its official launch in Southeast Asia, the company has shipped its products to the region, with nine products now up for sale in that market. Additionally, Me Today had the opportunity to exhibit its brand to an estimated 100,000 purchasers at the Children, Baby, and Maternity Expo in Shanghai.

    Back home in New Zealand, Me Today is preparing to further expand its product portfolio. The company has plans to launch an additional 20 products before the year’s end.

    Questions & Answers

    What are Me Today’s plans for international expansion?
    According to the brand’s co-founders, Me Today is focusing on Southeast Asia and China for its international expansion. The company has already begun promoting its brand in these regions and has introduced its product range to hundreds of potential partners and influencers.

    How many products does Me Today plan to introduce by the end of the year?
    Me Today aims to introduce 20 new products in its home market, New Zealand, by the end of the year.

    What is the company’s revised earnings guidance?
    While the exact figures are yet to be released, Me Today anticipates a rise in gross revenue and a slower decline in EBITDA than previously predicted.

  • OCE Debuts in Bangkok: Nordic Brand Spreads Wings in Thai Retail Market

    OCE Debuts in Bangkok: Nordic Brand Spreads Wings in Thai Retail Market

    OCE, a lifestyle brand inspired by Nordic culture, has launched its first retail location in Thailand, marking another stride in its ongoing global expansion efforts. The brand, originally based in Guangzhou, set up shop in Bangkok’s Central Chaengwattana shopping centre, introducing the Thai market to its “Nordic laid-back aesthetics”. Customers are offered a diverse selection of over 2000 unique products to choose from within the store.

    A Positive Outlook on Thai Retail Market

    Kenneth Tng, the International Leasing Head at Central Pattana, the parent company of the shopping centre, expressed optimism about OCE’s new venture. He stated that the store’s launch underscored the growing vitality and appeal of Thailand’s retail sector.

    “It’s a privilege for Central Pattana to be chosen as a collaborator for such a pivotal moment in OCE’s worldwide growth,” Tng added. He further stated that the new concept was unveiled at Central Changwattana on June 19.

    Tng reassured that Central Pattana will persist in its commitment to deliver innovative, fresh, and globally pertinent retail experiences to its clientele. The company also plans to continue supporting international brands, like OCE, making their entry and expansion in the Thai market.

    OCE has a strong presence in Mainland China, operating over 50 stores, primarily in the major cities. Last year, the brand extended its reach to Europe with a flagship store opening in Copenhagen, Denmark, and also made its debut in Malaysia with a store launch in Kuala Lumpur.

    Questions & Answers

    What is OCE’s brand inspiration?
    OCE takes inspiration from Nordic culture to create its unique, laid-back aesthetic.

    Where is OCE’s first store in Thailand located?
    OCE’s first Thai store is positioned in Central Chaengwattana shopping centre in Bangkok.

    Does OCE have a presence outside of Asia?
    Yes, OCE expanded its reach beyond Asia in 2020 with the opening of its European flagship store in Copenhagen, Denmark.

  • British Sportswear Giant Castore Bags Historic Brand Grenson Shoes: A Strategic Move to Boost Profitability

    British Sportswear Giant Castore Bags Historic Brand Grenson Shoes: A Strategic Move to Boost Profitability

    UK-based sportswear retailer Castore has recently announced its acquisition of the longstanding footwear brand Grenson Shoes. This strategic move is aimed at bolstering Castore’s financial stability and expanding its product portfolio.

    Embracing Heritage Brands

    According to Thomas Beahon, co-founder of Castore, the acquisition of Grenson, a 160-year-old brand, underlines the company’s belief in the value of heritage brands. Grenson has built a diverse customer base over the years and has successfully partnered with some of the most renowned global brands.

    Beahon highlighted that the rich heritage that brands like Grenson possess is one of the key factors contributing to their enduring appeal. He believes that the historical legacy, born out of years of dedication, love, and passion, is an element that cannot be artificially recreated or replaced by advanced technologies like AI.

    Grenson, which is based in Northampton, England, has earned international acclaim for its high-quality leather shoes. Among its wide range of styles, the brand’s signature wingtip shoes are especially popular.

    Overcoming Common Challenges

    Throughout Castore’s decade-long journey, Beahon has observed that many brands grapple with similar issues, such as balancing growth and profitability, deciding between short-term and long-term goals, developing multi-channel distribution, and strategizing international expansion.

    He pointed out that it’s challenging for brands to achieve profitable growth without seeking external funding, which often leads to the dilution of the brand’s unique identity and values.

    However, Beahon argued that Castore’s new approach of investing in premium and established brands has effectively addressed the common issue of cash flow that many similar brands face. Moreover, he emphasized that Castore’s strategy is primarily focused on yielding long-term returns.

    He expressed his strong belief in the potential of great brands to continually strengthen over time with the right nurturing and management. As a company, Castore is deeply committed to promoting British brands’ competitive edge on the global platform.

    Questions & Answers

    Why has Castore acquired Grenson Shoes?
    Castore’s acquisition of Grenson Shoes is part of a strategic move to enhance its financial health and broaden its product range.

    What is Castore’s view on heritage brands?
    Thomas Beahon, co-founder of Castore, holds a high regard for heritage brands. He believes that their rich history and legacy, achieved over many years of dedication, love, and passion, contribute significantly to their lasting appeal.

    What are the common challenges that brands face according to Beahon?
    Beahon identified several common challenges that many brands face, including balancing growth and profitability, deciding between short-term and long-term goals, developing multi-channel distribution, and strategizing for international expansion.

  • Chinese Beauty Brand Judydoll Conquers Europe via Joybuy E-commerce Platform

    Chinese Beauty Brand Judydoll Conquers Europe via Joybuy E-commerce Platform

    Judydoll, a renowned beauty brand from China, has made its grand entrance into the European market. This move was achieved through a successful launch on the e-commerce platform, Joybuy, spanning multiple countries including the UK, Germany, the Netherlands, France, Belgium, and Luxembourg.

    Established Origins and Expanding Presence

    Having its roots in Shanghai, Judydoll was established under the Joy Group in 2017. Recognized for its economically priced color cosmetics, Judydoll has been able to solidify its presence through various online marketplaces such as Tmall and Taobao. Subsequent to this online success, the brand ventured into physical retail, growing its network of stores.

    Presently, Judydoll operates over 100 stores throughout China. Furthermore, it has managed to broaden its international footprint by opening flagship stores in Singapore, along with retail collaborations throughout the Gulf Cooperation Council region.

    European Expansion Supported by Efficient Logistics

    Judydoll’s launch in Europe is backed by Joybuy’s effective logistics network. This collaboration ensures local fulfillment along with the promise of next-day delivery, making it easier for customers to access their products.

    In the company’s words, “Judydoll and Joybuy’s collective effort is aimed at bringing superior beauty products closer to European consumers.”

    Questions & Answers

    When was Judydoll established and by whom?
    Judydoll was established in 2017 by the Joy Group.

    How did Judydoll establish its initial presence?
    Judydoll initially established its presence through online marketplaces such as Tmall and Taobao, and later expanded into physical retail.

    What facilitates Judydoll’s launch in Europe?
    Judydoll’s European launch is facilitated by Joybuy’s logistics network, ensuring local fulfillment and next-day delivery.

  • ZWC Partners Fuels Global Expansion of Korean Lifestyle Group Iicombined and Flagship Brand Gentle Monster

    ZWC Partners Fuels Global Expansion of Korean Lifestyle Group Iicombined and Flagship Brand Gentle Monster

    Asian private equity firm, ZWC Partners, has recently made an investment in the South Korea-based company, Iicombined, the force behind the renowned eyewear brand, Gentle Monster. This move is part of the firm’s plan to expedite its global expansion across the fashion, beauty, and experiential retail sectors.

    Investment to Bolster International Growth

    Established in 2011 and based in Seoul, Iicombined has evolved from being a single eyewear brand to a multi-brand lifestyle conglomerate. Its diverse portfolio includes the fragrance and beauty brand Tamburins, the experiential cafe concept Nudake, the headwear label Atiissu, and the tableware brand Nuflaat. These are in addition to its flagship business, Gentle Monster.

    The investment is intended to facilitate the group’s ongoing global growth, especially across Asia, encompassing regions such as China and Southeast Asia. Moreover, it aims to further the expansion into European and North American markets.

    ZWC Partners has expressed strong confidence in Iicombined’s capability to expand globally whilst preserving its design-first identity. According to Michael Yao, a partner at ZWC Partners, the firm believes that Iicombined is favorably positioned for rapid expansion, primarily in thriving consumer sectors like eyewear and fragrances, across China and Southeast Asia. This perspective aligns well with ZWC Partners’ long-standing emphasis on consumer and technology sectors.

    Driving Forward a Global Fashion Powerhouse

    Yao further stated that with the support of their offices and resources in Europe, Japan, and other key Asian markets, they are excited to aid Iicombined’s expansion across the Asia-Pacific region and further afield. Their assistance will include providing prime retail locations and brand elevation support as the group continues its journey towards becoming a global fashion powerhouse.

    The deal enhances ZWC Partners’ consumer portfolio, which already encompasses investments in global sports group Amer Sports, which owns brands such as Arc’teryx and Salomon, and the Italian luxury linen brand Frette. It also includes logistics, technology, and cross-border commerce companies such as J&T Express, GoTo, and Vevor. The financial specifics of the deal have not been disclosed.

    Questions & Answers

    **What is Iicombined’s flagship business?**

    Iicombined’s flagship business is the eyewear brand Gentle Monster.

    **How is ZWC Partners assisting Iicombined’s expansion?**

    ZWC Partners is aiding Iicombined’s expansion by providing prime retail locations, brand elevation support, and leveraging their offices and resources in key markets.

    **What are some other brands in ZWC Partners’ consumer portfolio?**

    ZWC Partners’ consumer portfolio includes global sports group Amer Sports, Italian luxury linen brand Frette, and logistics and technology companies like J&T Express, GoTo, and Vevor.

  • Ferrero Expands Beyond Sweets: Innovation and Brand Extension Fuel Retailer Growth Opportunities

    Ferrero Expands Beyond Sweets: Innovation and Brand Extension Fuel Retailer Growth Opportunities

    Ferrero, a globally recognized confectionery brand, is venturing into new categories, offering retailers a chance to expand their growth. The company’s commitment to quality, local manufacturing, and exceptional execution is supporting this expansion. As Ferrero broadens its reach, it is capturing growth across diverse formats and consumption opportunities.

    Expanding Beyond Confectionery

    Ferrero’s move beyond confectionery into the broader packaged food sector was revealed by Nick Dawes, Sales Director at Ferrero Australia. Dawes emphasized that this expansion is not just about introducing new products, but also about unlocking new occasions and driving incremental growth. This strategy is reinforced by strong brand equity, innovation, and a continued dedication to quality, which facilitates recognition, trial, and repeat purchases across categories. Ferrero is capitalizing on its established trust among shoppers as it extends its brands into new categories.

    A significant development area for Ferrero is frozen desserts, where the company is making its mark with brands like Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Chocolate Ice Cream. These brands offer new consumption opportunities and support incremental growth. Nutella, another iconic Ferrero product, is contributing significantly, with its range now including spreads, biscuits, and frozen bakery items. These additions encourage cross-category purchases and increase basket value, supported by Ferrero’s local manufacturing facility in Lithgow. The Lithgow facility is also championing sustainable production while maintaining high-quality standards.

    Embracing Sustainable Manufacturing

    The Lithgow site recently installed a vertical electric hazelnut roaster, a global first, which has cut gas usage by almost 90%. Additionally, a rooftop solar array provides up to 20% of the facility’s electricity, demonstrating Ferrero’s commitment to continuous improvement and emission reduction in its manufacturing process.

    Recognizing shifting consumer preferences, Ferrero is innovating with targeted products such as Tic Tac Two Sugar Free and expanding into the health-conscious segment with Fulfil Protein Bars. Kinder, another beloved brand, is also evolving with new formats and product innovations, catering to different life stages and consumption occasions without compromising on quality.

    As Arslan Shah, ANZ Head of Supply Chain, points out, execution is crucial. Enhancements in demand planning, forecasting, and logistics flexibility are improving product availability and in-store performance. Ferrero is working on managing demand fluctuations more efficiently to ensure that products are available when and where customers expect them.

    With its strong brand equity, focus on quality, ongoing innovation, and commitment to sustainable manufacturing, Ferrero is well-positioned to assist retailers in achieving sustainable, long-term growth beyond confectionery.

    Questions & Answers

    What new categories is Ferrero venturing into?
    Ferrero is expanding into broader sweet-packaged food categories, frozen desserts, and health-conscious options.

    How is Ferrero’s Lithgow manufacturing site contributing to sustainable production?
    The site has installed a vertical electric hazelnut roaster that reduces gas usage by nearly 90% and a rooftop solar array that generates up to 20% of the site’s electricity needs.

    What strategies is Ferrero employing to handle demand fluctuations?
    Ferrero is combining stronger planning with a flexible logistics model to build a resilient and responsive supply chain.

  • Trailblazing Beauty: How Diipa Büller-Khosla Propelled Indian Ayurvedic Brand Indē Wild into Sephoras Global Spotlight

    Trailblazing Beauty: How Diipa Büller-Khosla Propelled Indian Ayurvedic Brand Indē Wild into Sephoras Global Spotlight

    Brands like Ranavat, Fable & Mane, and Squigs Beauty are making their mark in the United States beauty industry, thanks to the rising interest in Ayurvedic-inspired beauty products. Ayurveda, an ancient Indian medical system commonly referred to as the “science of life,” offers a holistic perspective on physical, mental, and emotional well-being. It places a strong emphasis on employing natural ingredients, such as amla (Indian gooseberry) and turmeric, in the treatment of various ailments.

    A Journey Towards Ayurvedic Beauty

    Indian-born influencer Diipa Büller-Khosla shares her experience as the first Indian native brand to enter Sephora. Her mission is to increase the visibility and recognition of Ayurvedic beauty within the global industry.

    Before she launched Indē Wild, Büller-Khosla’s career journey was one that always pointed towards establishing a beauty brand. Raised in India, Ayurvedic rituals for mind, body, and soul were a regular part of her life. Her mother practiced both dermatology and Ayurveda, creating a home where scientific knowledge and traditional practices seamlessly coexisted. Büller-Khosla’s studies in international human rights in the Netherlands marked her first encounter with living between cultures. This experience made her realize the lack of representation of her cultural beauty practices in the global beauty industry.

    As she built her digital platform, Büller-Khosla saw an opportunity to influence and shape global beauty conversations. Her interactions with the beauty industry and her desire to share her culture and perspective on beauty eventually led her to establish Indē Wild.

    Building the Brand and Overcoming Challenges

    The inception of Indē Wild was a product of Büller-Khosla’s life experiences and her belief in the efficacy of the Ayurvedic rituals she grew up with, especially in haircare. When she observed a lack of modern and accessible representation of her world in global beauty, she decided to bring to the forefront something that she knew worked well and could resonate with others.

    One of the significant challenges in the initial stages of launching Indē Wild was the process of building a global brand from India. Büller-Khosla and her team had to navigate the different aspects of running a business, including formulation, supply chain management, and scaling the brand internationally, all in real time. Transitioning from being a digitally native brand to retail, particularly on a platform as large as Sephora US, also presented its own learning curve.

    Despite these challenges, the brand’s strategic approach to staying closely connected to their community and adapting swiftly to change proved beneficial. The brand’s development was seen as an evolving conversation rather than a fixed project.

    The brand’s launch at Sephora US has been a major highlight for Büller-Khosla. Witnessing the support of the community, with thousands braving the cold New York weather for the launch, was a testament to the brand’s success and its significant impact on the beauty industry.

    Community Engagement and Competitive Edge

    Büller-Khosla’s background as a social media influencer and content creator considerably influenced her brand-building approach. The direct engagement with the audience and the constant listening helped shape the brand’s product development. In today’s competitive beauty market, understanding the consumer deeply is a significant advantage. This understanding was facilitated by the continuous dialogue with the community throughout the brand’s development.

    Büller-Khosla also recognizes the advantage of having had exposure to the best talents in the beauty industry, from formulation to design, over the past decade.

    Questions & Answers

    What advice would you give to aspiring entrepreneurs?
    Always trust yourself. You do not need to have everything figured out before you start. Understand that learning comes from doing and that perfection should not hold you back from starting.

    Which is your favourite SKU from your brand?
    The Champi Hair Oil holds a special place in my heart. It has a personal connection for me, and it’s always heartwarming to hear stories from users who have rediscovered the champi ritual through this product.

    How important was your background as a social media influencer in building the brand?
    It had a significant impact. Being a content creator allowed me to have direct conversations with my audience, which greatly influenced how we developed our products. It has also made me acutely aware of authenticity and the importance of maintaining consumer trust.

  • Beatrice Monguidi Steps Up as New CEO of LVMH’s Rimowa: A New Chapter for the Luxury Luggage Brand

    Beatrice Monguidi Steps Up as New CEO of LVMH’s Rimowa: A New Chapter for the Luxury Luggage Brand

    Beatrice Monguidi has been named the new CEO of Rimowa, the renowned suitcase brand, by LVMH. She will officially assume her duties starting June 1. Monguidi will directly report to Pietro Beccari, who holds the dual roles of Chairman and CEO of both the LVMH Fashion Group and luxury fashion house Louis Vuitton.

    Experience and Expertise

    Monguidi’s appointment is indicative of LVMH’s strategy to leverage internal talent, recognising her vast experience across several of the group’s premier brands. Her professional journey includes stints at Fendi and Christian Dior Couture, both high-profile LVMH companies.

    In her most recent role, Monguidi excelled as the Zone President for EMEA (Europe, Middle East, and Africa) at Louis Vuitton. She was responsible for supervising one of the brand’s most intricate regions. Her efforts to cultivate a culture centred around people while maintaining robust commercial performance and operational discipline across varied markets did not go unnoticed.

    Beccari lauded Monguidi’s leadership skills, stating, “Monguidi has demonstrated a remarkable ability to unite and guide teams towards common goals within the multifaceted and complex EMEA ecosystem. Her commitment to the collective and to nurturing talent makes her the perfect fit to steer Rimowa’s vision into the future.”

    LVMH’s Current Financial Standing

    Monguidi’s appointment coincides with the release of LVMH’s first-quarter revenue report. The figures reflect a revenue of €19.1 billion (US$22.4 billion), marking a 6% decline. This drop is attributed to ongoing geopolitical tensions impacting trade. However, the brand’s strong performance in key markets, notably the US and Asia, helped mitigate the disruption caused by larger economic instability and conflict in the Middle East.

    Questions & Answers

    Who has been appointed as the new CEO of Rimowa?
    Beatrice Monguidi has been appointed as the new CEO of Rimowa.

    Who will Beatrice Monguidi report to in her new role?
    She will report to Pietro Beccari, the Chairman and CEO of the LVMH Fashion Group and Louis Vuitton.

    What is LVMH’s latest reported revenue?
    LVMH’s latest reported revenue for the first quarter is €19.1 billion or US$22.4 billion.

  • Bangkok’s Ve/la Coffee Brand Brews Up Expansion Strategy: New 24/7 Cafe to Perk Up Changi Airport in Singapore

    Bangkok’s Ve/la Coffee Brand Brews Up Expansion Strategy: New 24/7 Cafe to Perk Up Changi Airport in Singapore

    Ve/la, a coffee enterprise originally established in Bangkok, is poised to broaden its horizons with a new cafe at Changi Airport Terminal 1 in Singapore. This will be the brand’s inaugural airport location, as well as its third international market.

    Slated to open by the end of this summer, the cafe will be landside, near Jewel Changi Airport. The strategic location will enable it to serve a diverse customer base, ranging from travelers to local patrons. In another first for the brand, the cafe will remain open 24 hours a day, catering to the round-the-clock needs of the airport’s visitors.

    As the founder of Ve/la, Pete Kasidit Prasitrattanaporn, views it, the decision to expand into Singapore was a logical progression after the brand’s initial foray into the international market in London. He cited Singapore’s geographical closeness to Thailand and its renowned excellence in operational standards as key factors influencing this decision.

    In his words, “At some point, it became apparent that our visions aligned perfectly. Our choice of location is always thoughtfully considered, and this one was an unequivocal decision.”

    Designed to provide a counterpoint to the bustling atmosphere of Changi Airport, the cafe is anticipated to offer a serene space for patrons. Its decor will feature restrained, calming interiors with a focus on natural materials and soft finishes.

    Ve/la’s menu continues to focus on its core offerings of specialty coffee, matcha, and tea. In a nod to local tastes, a unique Kaya Toast Latte, inspired by popular Singaporean flavors, will be offered exclusively at this location.

    The move to expand into Singapore is indicative of Ve/la’s ongoing strategy for international growth, which emphasizes choosing strategic locations and ensuring a consistent brand experience across different markets.

    Questions & Answers

    What distinguishes the upcoming Ve/la cafe at Changi Airport?
    The Ve/la cafe at Changi Airport in Singapore will be the brand’s first airport location, first 24-hour operation, and third international market.

    What led Ve/la to choose Singapore for its expansion?
    Singapore’s proximity to Thailand and its reputation for excellence in operational standards were key factors. The location near Jewel Changi Airport offers access to a diverse customer base including both travelers and local patrons.

    What unique offerings will the Singapore location of Ve/la have?
    The Ve/la cafe in Singapore will offer a unique Kaya Toast Latte, an exclusive offering inspired by popular local flavors.