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Tag: Breguet

Breguet Breaks New Ground with First Luxury Watch Boutique in Thailand

Swiss high-end watch manufacturer, Montres Breguet, has made its debut in Thailand with the launch of a boutique at IconSiam in Bangkok.

Store Design

The newly minted boutique showcases a unique design aesthetic, incorporating luxurious elements such as American walnut wood and marble finishes. The core architectural concept revolves around smooth, flowing lines. This is evident in the guilloché-inspired patterns on the carpets and the furniture edges, which reflect the shape of the watch cases. Additionally, the boutique is adorned with the brand’s distinctive ‘Breguet Blue’ hue.

Customer Experience

Montres Breguet has placed a particular emphasis on customer service within the boutique. The space includes private service areas, as well as a dedicated consultation zone. These areas are designed to create a unique, personalized customer journey through the store.

Breguet’s Collections

The Bangkok boutique features a selection of timepieces from Breguet’s renowned collections. Displayed prominently is the Breguet Experimentale No 1, marking the first offering in the brand’s new Experimentale collection. This watch, a product of Breguet’s research and development team, is characterized by a high-frequency tourbillon that operates at 10 hertz, ensuring impeccable timekeeping precision.

In addition to this new collection, the boutique also offers timepieces from Breguet’s staple ranges. These include the Classique, Marine, Tradition, and Type XX collections. Notably, the Type XX watch is a mechanical chronograph originally designed by Abraham-Louis Breguet himself for the French Air Force.

Questions & Answers

What design elements characterize the Montres Breguet boutique in Bangkok?
American walnut wood, marble finishes, guilloché-inspired carpet patterns, and the brand’s signature Breguet Blue color are all design elements that characterize the new boutique.

What special features does the Breguet Experimentale No 1 watch have?
The Breguet Experimentale No 1 watch features a high-frequency tourbillon operating at 10 hertz, ensuring outstanding timekeeping precision.

Which collections from Montres Breguet are available at the new boutique?
The newly opened boutique in Bangkok features timepieces from the brand’s core collections, including the Classique, Marine, Tradition, and Type XX collections.

January 27, 2026
Breguet relocates Singapore store, eyes Asia sales
Swiss watchmaker Breguet has relocated its standalone store in Singapore, in a bid to improve retail operations in Asia, as watch sales look to increase in the region.

Located in Marina Bay Sands, the new boutique was reopened with a ribbon-cutting ceremony attended by brand management and clients. The luxury watchmaker relocated from its 115 square-metre store to a 134 square-metre space in the premier luxury shopping destination The Shoppes.

The Swatch Group Singapore & Malaysia management, the operators of Breguet in the region, welcomed sixty VIP guests for an evening doused in the theme “East-meets-West”, said the brand.

It’s been a tough twelve months of trade for Swatch. In February, Swatch Group said profits were nearly halved in 2016 as global watch market weakness took its toll. However, an uptick in sales in Asia toward the end of last year, namely in China, saw the watchmaker predict a healthier year ahead.

Watch and jewellery sales dropped by just under 11 per cent as a marked slowdown in 2015 ran into early 2016, it said.

The end of last year, however, saw fresh movement in sales, especially in China, Swatch said.

“The months of November, December and January showed, particularly in mainland China, very good growth in the watches and jewellery segment, with a substantial improvement in operating margin,” the group said in a statement.

“Based on the positive development of the last three months, healthy growth is expected for the year 2017,” it said.

Founded in 1775, Montres Breguet is synonymous with prestigious Swiss watchmaking. Swatch Group acquired Breguet in 1999 from Investcorp, placing it alongside Swatch stable mates Omega, Longines, Hamilton and Calvin Klein watches.
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June 7, 2017
Swatch Group confident despite profit dive
While Swatch Group profits nearly halved last year in a weak global watch market, the Swiss company is predicting “healthy growth” ahead.

Swatch Group owns such luxury brands as Breguet, Longines and Omega as well as marketing watches carrying its own name.

Net profit fell 47 per cent to 593 million Swiss francs (US$598 million) last year while sales came in at 7.5 billion francs.

Watch and jewellery sales dropped by nearly 11 per cent as 2015’s marked slowdown ran into last year. However, by the end of the year there was fresh movement in sales, especially in China, says Swatch.

From November to January there was “very good growth” in the segment, particularly in Mainland China, says the group, noting “a substantial improvement in operating margin.”

“Based on the positive development of the past three months, healthy growth is expected for this year.”
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February 6, 2017
New retailers to open at Marina Bay Sands
More luxury brands and new-to-market retail concepts are debuting at The Shoppes at Marina Bay Sands – along with an expanded collection of premium children’s brands at the North Promenade.

Gucci Kids, Kenzo Kids, Paul Smith Kids and Stella McCartney Kids will open in the first half of next year – the first standalone stores in Singapore for all four brands. They join Baby Dior, Dolce Gabbana Junior and Fendi Kids, all of which are the first and only outlets for the brands in Southeast Asia.

Marina Bay Sands VP of retail John Postle says the brand expansion helps The Shoppes continue to sharpen its edge as a leading shopping destination.

Lewis Hamilton at The Shoppes

Culinary options at the mall are also being extended. Just opened is Seafood Paradise, the homegrown brand’s flagship restaurant in Singapore.

The Paradise Group will also be opening its Canton Paradise this year to showcase classic Hong Kong cuisine such as roasts, noodles and wok-fried dishes.

Also launching soon is the first standalone Venchi Chocolate and Gelato kiosk in Singapore, featuring South American chocolate. Japanese chain Ippudo Ramen is also in the pipeline, as well as the new-concept Starbucks Reserve, which introduces rare coffees and special brewing methods.

New-to-market brands

As well as luxury lingerie store Agent Provocateur, other new-to-market brands set to join the mall this year include Homme Plisse by Issey Miyake, a men’s range of sporty separates. The collection will be featured in the same boutique space featuring Pleats Please Issey Miyake and Bao Bao Issey Miyake.

French fashion house Chloe will return to Singapore in the first quarter of next year with its first standalone boutique as part of a significant expansion across the mall’s luxury boutiques. Key enhancements will include Tiffany & Co doubling its store size and the Chanel duplex also expanding to nearly 11,000 sqft (1021 sqm). It will have a new design concept by architect Peter Marino.

Shoes, bags and accessories designer Jimmy Choo will also double its shop size. Other outlets also enlarging their stores include Breguet, Omega, Paul & Shark and Rimowa.

Meanwhile, The Shoppes at Marina Bay Sands is midway through its fashion promotion Front Row at The Shoppes. The event features the world’s fashion capitals each week through the eyes of trendsetters, highlighting craftsmen and offering personal styling sessions.

Front Row 2016 – Repetto Event with Yoyo Cao

A highlight was a regional party hosted by Burberry and attended by more than 200 guests. The evening introduced the brand’s new “Personalised for You” in-store experience for Southeast Asia, showcasing its most iconic designs and revealing the craftsmanship behind each piece.

British singer/songwriter Georgie also marked her debut in Asia with a performance at the in-store party.
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September 30, 2016
Swatch Group profit lowest for seven years

Swatch Group, the maker of Omega and Tissot timepieces, has reported its lowest first-half profit in seven years, with demand tumbling in Hong Kong, France and Switzerland.

Its first-half operating profit fell 54 per cent to 353 million francs (US$359 million), the company says. This followed an earlier warning that earnings would probably fall 50 to 60 per cent.

After previously forecasting growth, CEO Nick Hayek says sales for the year may fall as much as 6 per cent. Terrorist attacks in France are keeping tourists at bay, denting sales.

However, Swatch says its full-year results will be close or equivalent to those of last year.
Swiss watch exports declined a record 11 per cent in the first half, says the Federation of the Swiss Watch Industry.

Swatch says the first three weeks of this month showed good growth in China, particularly for its luxury brands Blancpain, Breguet and Omega.

The company also says the drop in Hong Kong’s retail sales has bottomed out.

July 27, 2016