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Tag: Breitling

  • Breitling unveils Seoul flagship with a cafe and its first restaurant

    Breitling unveils Seoul flagship with a cafe and its first restaurant

    Breitling opened its largest flagship, the 8,000-square-foot Breitling Townhouse Hannam. Located in the fashionable Hannam district of Seoul, South Korea, known for its international embassies and luxury fashion flagships, the space combines retail with a Breitling Café, terrace, and the first-ever restaurant, Breitling Kitchen. The Breitling Townhouse’s combination of retail with food and beverage will make it a top destination in this vibrant area.

    All Breitling boutiques are designed as chic industrial lofts that combine vintage decor with streamlined contemporary design for a modern-retro feel. A second recurring motif is “air, sea, and land” – the three universes that the Breitling watch families were developed for. In the Breitling Townhouse Hannam, these design themes are very prominent.

    The flagship boutique is a 2,000-square-foot retail space that has Breitling’s latest watch collections on display in an aviation-lounge-inspired atmosphere. The brand’s newest flagship is also home to Breitling Equipment – a shop-in-shop that carries tools and accessories inspired by Breitling’s universes.

    Breitling Kitchen is the brand’s first-ever restaurant led by chef Kim Hyeong-Kyu. Guests can choose from seating zones themed by air, sea, and land or reserve a private dining room in the Breitling universe of their choice. Breitling Café is an inviting street-level coffee shop that serves a well-crafted selection of specialty coffees, freshly baked goods, and fine patisseries.

    Customers and visitors can also enjoy an outdoor seating area that serves as both an extension to the café and private event space. Vintage Corridor is a walk-through heritage experience that tells the Breitling story with interactive displays.

    This opening gives a clue at what to expect from Breitling as a leader in the neo-luxury space.

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  • Breitling opens new concept store at Hong Kong airport

    Breitling opens new concept store at Hong Kong airport

    Swiss luxury watchmaker Breitling has opened a new boutique at Hong Kong International Airport.

    The new outlet features the brand’s industrial loft concept, inspired by mid-20th-Century interior design. The boutique is located at the departure level of Terminal 1 East Hall at HKIA.

    “We especially opened our new boutique at the HKIA as it not only represents Breitling’s century-old association with aviation but we also hope to share our brand history and DNA with travelers all over the world,” said Breitling CEO Georges Kern. “To celebrate the opening of this boutique, the new Aviator 8 Mosquito watch, inspired by the legendary de Havilland Mosquito plane, will be exclusively available in the HKIA store.”

    Modern-retro elements in the store include a neon Breitling logo from the 1940s and 1950s and yellow mesh walls with the stylized “B” vintage logo combined with bespoke furniture. The boutique brings together all of Breitling’s collections, including the latest novelties and some exclusive limited editions. In addition, the boutique also features a VIP area for more personal and discrete customer service.

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  • Breitling unveils new shop at K11 Musea in Hong Kong

    Breitling unveils new shop at K11 Musea in Hong Kong

    Swiss luxury watchmaker Breitling has unveiled a new concept boutique at K11 Musea, featuring a “modern retro loft style”.

    Occupying a 620sqft space in the new shopping centre, the Breitling boutique features an industrial loft-style concept which the brand says is inspired by a mid-20th-century heritage building and adding modern-retro elements, including Breitling’s neon logo from the 1940s and 1950s.

    “Opening our boutique in the K11 Musea underscores the importance of the market in Hong Kong for our brand. Our new approach blends contemporary design with inspiration from our rich heritage and longstanding ties to aviation,”  said Georges Kem, CEO at Breitling.

    “We think it is perfect to launch our new concept store here since K11 Musea is built upon a rich cultural history in the city; its innovative vision and sophistication for exclusivity and bespoke products coincides with the values of our brand.”

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  • Citygate’s Outlets Hong Kong is ready

    Citygate’s Outlets Hong Kong is ready

    Citygate Outlets is ready for the summer.

    With over 80 international brands offering 30% to 70% discounts, the mall has collaborated with brands to bring its customers unique Summer Pop-ups, memorable experiences with special performances and rewards for its most loyal customers.

    Direction New-York for this Summer’s Pop-ups.

    Starting with a fresh breeze of air to break the summer heat, Citygate Outlet is showcasing Kate Spade New York’s Poppy Floral Collection in a Insta-worthy pop-up area. Following Kate Spade and its free popsicles comes Travel Destiny-themed Michael Kors’ pop-up. Popsicles will still be on the menu along with exclusive shopping privileges, heart-shaped balloons and a limited-edition gift, free with any in-store purchase.

    Malls are also engaging in customer experience.

    Citygate Outlets is bringing performers from around the world for a series of lively musical performances. From African master drummers Mamadou and Drum Jam to Japanese percussionist Kumi Masunaga or collaborations with the Ukulele Federation and Hula Association the mall is creating unforgettable instants for its customers. Shoppers will have the opportunity to give a try to playing drums and ukulele with performers and truly feel and live the beats and Hawaiian vibes.

    All the summer essentials are offered at the mall with limited discounts. Customers can get ready from head to toe with Havaianas’ flip-flops up to 40% off, Arena’s and Speedo’s pop-ups featuring swimsuits up to 65% off and all the essential summer accessories with sales promotions on Brands such as luxury watchmaker Breitling or designer sunglasses Optical 88.

    More surprises awaits the mall’s visitors. Indeed, as their shopping session comes to an end, consumers having reached a pre-defined amount of spending on the same day using their credit card or EPS during the promotion period will be eligible to redeem fashionable and practical travel gifts.

    The icing on the cake to end a memorable day.

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  • Breitling opens first flagship boutique in Asia in Beijing

    Breitling opens first flagship boutique in Asia in Beijing

    Swiss luxury watchmaker Breitling has opened its first Asian flagship boutique in Beijing’s WF Central.

    The 152sqm Breitling Beijing boutique’s design features display space for more than 200 timepieces representative of the brand’s entire product range, including some exclusive limited editions. The interior is styled to present an artful, modern interpretation of mid-twentieth-century industrial loft interior design.

    More than 10,000 Japanese bricks were used in its construction to build a prominent wall display of the brand’s 1960s-era logo. It also features waxed concrete and American walnut flooring. An entrance bar doubles as a watch display area and includes a professional pool table for visitors to the store.

    Breitling’s design director Guy Bove said: “With our redesigned boutiques, we are respecting our long, impressive heritage, but are doing so by creating a relaxed, stylish environment. We are opening our doors to a new generation of Breitling enthusiasts”.

    CEO Georges Kern said launching the new Breitling Beijing flagship underscores the importance of Asian markets – particularly China – to the brand.

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  • MR PORTER Launched “The Luxury Watch Guide” A Global Destination For Luxury Watches

    MR PORTER Launched “The Luxury Watch Guide” A Global Destination For Luxury Watches

    MR PORTER launched The Luxury Watch Guide, a new online destination for its ever-expanding selection of the world’s leading watch brands, including IWC Schaffhausen, Jaeger-LeCoultre, Breitling, TAG Heuer, Officine Panerai, Ressence and more. The Luxury Watch Guide will showcase curated content, educational features, and style advice, alongside details on how best to select and maintain your luxury timepiece through MR PORTER.

    The Luxury Watch Guide establishes MR PORTER as the leading global online retailer for customers to shop luxury timepieces alongside MR PORTER’s vast offering of menswear and lifestyle items, further bolstering its commitment to providing the best in product, content and service across all of its categories.

    The Luxury Watch Guide features:

    • Dedicated pages for customers and readers to gain insight into each brand’s story, alongside each of their current product offerings onsite.
    • Shoppable content aimed to inspire, educate and advise customers during their purchase experience, including: “The Knowledge”, covering topics such as “how to choose the right watch” and “how to take care of your watch”; MR PORTER’s Tick Talk video series, which dives deep into a brand’s heritage; specific product focused stories on discovering a particular novelty; and lifestyle features of inspiring men highlighting the relationship they have with their own timepieces.
    • Direct access to MR PORTER’s team of dedicated Personal Shoppers and first-class service propositions, including: same-day delivery in London and New York; “Try Before You Buy”, a service allowing customers to try product before purchasing; 24/7 customer service; and, secure hand delivery available for all luxury watches.

    “We are thrilled to launch our new Luxury Watch Guide – a dedicated online home for all things watches at MR PORTER. This was a natural next step in our continued growth of the category and not only delivers an engaging platform for both novice and enthusiast watch customers, but also allows us to better serve and inspire them.”, said Mr Toby Bateman, Managing Director, MR PORTER

    For each luxury watch purchase online, MR PORTER has also established a unique aftercare programme, which includes a five-year warranty for all working parts and manufacturing faults. (More than twice as long as the industry’s standard two-year warranty.)

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  • Breitling bows two new stores in Macau

    Breitling bows two new stores in Macau

    Swiss luxury watchmaker Breitling is expanding its reach in Asia, opening two new stores in Macau.

    Located in luxury malls Shoppes at Venetian and Shoppes at Parisian in Macau, the new boutiques sell a full selection of timepiece models from the entire Breitling and ‘Breitling for Bentley ‘ collections. The chronographs come equipped with ‘Manufacture Breitling movements, as well as special limited ‘Boutique Editions’.

    Each Macau boutique has been designed with old and new world characteristics, typical of Breitling. The décor also highlights the brand’s aeronautical heritage, enabling “visitors to plunge directly into the Breitling universe, a unique experience that excites the senses,” said Breitling in a statement.

    Both stores boast a VIP lounge, offering customers a one-on-one, personalised shopping experience.

    Breitling was founded in 1884. Since then, it has played a crucial role in the development of the wrist chronograph. Breitling is also one of the rare companies to produce its own mechanical chronograph movements, entirely developed and manufactured in its own workshops. This family business is also one of the last remaining independent Swiss watch brands.

    Shoppes at Parisian Macau, which only opened in September this year, hosts 170 luxury and lifestyle brands in its 320,000 square feet retail space. The new Breitling Macau Parisian store is located at Place Vendome on Level 3.

    Shoppes at Venetian is located inside the Sands Shoppes, the largest mall in Macau offers with more than 850 duty free outlets. The new Breitling store is in the Great Hall, on Level 3.

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  • David Beckham splits with H&M

    David Beckham splits with H&M

    David Beckham has split with fashion retailer H&M – and he’s being upstaged by a Canadian pop star with a hairdo worse than Donald Trump’s…

    H&M introduced its first Beckham Bodywear collection featuring form-fitting underwear in 2012 and expanded the partnership to include a broader range of garments including jerseys and light summer suits dubbed Modern Essentials in March 2015. There’s even been a Beckham raincoat.

    But now the brand believes it is time for a change. It has signed up Grammy-winning R&B artist Abel Tesfaye, 26, who performs under the deliberately misspelled name The Weeknd, for a one-off menswear collection which will go on sale from March. The chain believes the new signing will appeal to younger shoppers than Beckham, now 41.

    According to Bloomberg, H&M said it would not rule out future collaborations with Beckham, who also has partnerships with Hong Kong-based Global Brands, endorses Adidas shoes, Breitling watches and Samsung smartphones.

    An H&M spokeswoman told Bloomberg there was no direct link between the end of the Beckham partnership and the signing of Tesfaye.

    The singer will choose his favourite items for an H&M collection to be called Spring Icons Selected by The Weeknd.

    Queuing for Kenzo

    Meanwhile, H&M’s collaboration with fashion label Kenzo launched yesterday, leading to queues outside two stores in Singapore where the collection was on sale – in the Orchard Building and at Ion Orchard.

    The Orchard Building store opened at 8am and by 7.30am about 100 people were lined up outside the store. Some at the front of the queue had reportedly arrived on Tuesday morning, presumably holding the place in shifts.

     

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