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  • Hollister Brings California Cool to the Philippines with First Store Debut at SM Mall of Asia

    Hollister Brings California Cool to the Philippines with First Store Debut at SM Mall of Asia

    Following closely on the heels of Abercrombie & Fitch’s entrance into the Philippine market, Hollister, the popular American lifestyle brand, has also opened its doors at the SM Mall of Asia.

    Partnership with PT Mitra Adiperkasa

    The grand unveiling was made possible through a collaboration with PT Mitra Adiperkasa Tbk (MAP). MAP is an Indonesian lifestyle retail giant that holds the reins of more than 150 global brands under its umbrella.

    Hollister, renowned for its relaxed, eclectic style influenced by Californian casual chic, will be offering a wide array of clothing options. Customers can look forward to browsing through a diverse assortment of denim, dresses, woven tops, shorts, and other accessories.

    Expanding its reach further, Hollister is also launching its Summer Essentials collection for kids. This range boasts of lightweight garments, tailor-made for active children and designed with warm weather in mind.

    Introducing Hollister’s Unique Style to the Philippines

    Representatives for Hollister expressed their eagerness to introduce the brand’s unique fashion sense to the Filipino market. “We couldn’t be more excited to introduce Hollister’s unique vibe to the Philippines,” shared Steven Sare, the MD of Apac for Hollister.

    He added, “The energy in this country is truly phenomenal, and our partnership with MAP has allowed us to create an immersive space where customers can fully experience our brand’s youthful clothing line, designed to capture moments, create memories, and promote an unapologetic self-expression.”

    In addition to Hollister and Abercrombie & Fitch’s recent launches, MAP is also reviving the presence of Marks & Spencer in the country.

    Questions & Answers

    What is Hollister’s style influence?
    Hollister’s style is heavily influenced by California’s casual and relaxed fashion.

    Who facilitated the launch of Hollister in the Philippines?
    The launch of Hollister was facilitated by PT Mitra Adiperkasa Tbk (MAP), an Indonesian-based lifestyle retailer.

    What else is Hollister introducing in the Philippines apart from its standard clothing line?
    Apart from its standard clothing line, Hollister is also introducing its Summer Essentials collection for children in the Philippines.

  • Diptyque Unveils Immersive Pop-up Store In Hong Kong: Holiday Edition

    Diptyque Unveils Immersive Pop-up Store In Hong Kong: Holiday Edition

    Diptyque, the esteemed French luxury fragrance brand, has unveiled a pop-up store in Hong Kong’s Hollywood Road, promising an immersive and festive experience for customers through its Holiday 2025 collection, ‘A Night of Wax and Gold’.

    The Store Aesthetics

    Spread across two levels and covering 150 square meters, the pop-up store’s exterior is an eye-catching green facade, beautifully engraved with golden excerpts from the collection’s narrative. Adding a whimsical touch to the store’s facade is Archibald, a mischievous cat character rendered by illustrator Vincent Puente.

    Inside, the ambiance takes a nostalgic turn, drawing inspiration from vintage bookshops. The green painted walls are adorned with gold pine cones and shimmering trees, creating a festive atmosphere. Furthering the theme, a central installation, in the form of a pine tree constructed from oversized books, becomes a unique display for the brand’s Sapin (Pine Tree) Candle, the standout piece in their holiday collection.

    The Creative Workshop

    The upper level of the pop-up serves as an interactive creative workshop. Centering around a large wooden table, visitors are encouraged to partake in a variety of engaging holiday activities. From crafting seasonal wreaths and mastering gift-wrapping and decoration techniques to personalizing candles with hand-applied gold accents, the space offers a stimulating and festive experience for all visitors.

    The Magic Book Experience

    Enhancing the unique shopping experience, the pop-up also introduces a ‘magic book’ feature. Visitors are given the opportunity to choose a bookmark, which, when sprayed with perfume, reveals hidden illustrations and even surprise gifts for the customers to take home.

    Questions & Answers

    What is the theme of Diptyque’s Holiday 2025 collection?
    Diptyque’s Holiday 2025 collection is themed ‘A Night of Wax and Gold’.

    What are some of the activities that visitors can participate in at Diptyque’s pop-up store?
    Visitors can partake in a variety of festive activities including crafting seasonal wreaths, learning gift-wrapping and decoration techniques, and personalizing candles with hand-applied gold accents.

    What is the ‘magic book’ experience at Diptyque’s pop-up store?
    The ‘magic book’ experience allows visitors to select a bookmark which, when sprayed with perfume, reveals hidden illustrations and surprise gifts for them to take home.

  • Aesop brings Japanese-inspired sanctuary to Kansai International Airport

    Aesop brings Japanese-inspired sanctuary to Kansai International Airport

    Aesop, the renowned skincare brand, has recently inaugurated a new outlet at Kansai International Airport (KIX). This launch, a collaborative effort with Lagardère Travel Retail, is seen as a major push to extend Aesop’s presence in the Asia Pacific’s travel retail sector.

    Embracing Traditional Japanese Aesthetics

    Aesop’s new store brings to life the essence of traditional Japanese aesthetics. The store design takes cues from paper walls and the iconic Noguchi lamps, resulting in an inviting, soothing, and softly lit environment. The brand states that the store layout is intended to enhance the dwell time of shoppers, creating a serene oasis for those in transit. This strategy is expected to boost customer engagement and conversion rates.

    A Store Experience Centered on Sensory Exploration

    Aesop’s retail strategy is built around enriching the sensory experiences of its customers. The store features a signature sink where patrons can explore the texture and scent of various Aesop products. Visitors are also greeted with oshibori (Japanese moist hand towels) or tea, setting up a warm and welcoming shopping environment.

    Moreover, the store also offers a hand-picked collection of books and a travel-themed music playlist for customers to enjoy during their journey. To further enhance the shopping experience, customers are gifted a uniquely designed tote bag which includes a Kansai-inspired quote and local tea as a keepsake.

    The Aesop Difference

    Jesus Abia, the Managing Director of L’Oréal Travel Retail Asia Pacific, emphasized that Aesop’s environmental synergy is a unique selling proposition for the brand. He highlighted that the Japanese-inspired design at the Kansai International Airport outlet enhances the travel experience, nurturing the skin, invigorating the senses, and creating harmonious surroundings.

    Questions & Answers

    Where has Aesop opened its new store?
    Aesop has opened its new store at Kansai International Airport (KIX), Japan.

    What is the design strategy of Aesop’s new outlet?
    The design of Aesop’s new store pays homage to traditional Japanese aesthetics, incorporating elements like paper walls and Noguchi lamps to create a tranquil atmosphere.

    What unique offerings does the store provide to its customers?
    Apart from offering an array of skincare products, the store also provides a sensory exploration experience with a signature sink to sample products. Visitors are welcomed with tea or oshibori. There’s also a curated selection of books and travel-themed music. Customers also receive a specially designed tote bag with a local tea as a memento of their visit.

  • Hecho En Mexico Debuts Ready-to-heat Packs At Coles Supermarkets Nationwide

    Hecho En Mexico Debuts Ready-to-heat Packs At Coles Supermarkets Nationwide

    The Melbourne-based Mexican fast-food chain, Hecho En Mexico, has made moves to broaden its horizons into the retail market by introducing two of its most popular dishes in ready-to-heat packs.

    The launch, resulting from a collaboration with cooked-protein provider Country Cooked, includes two of the chain’s fan favorites: Hecho En Mexico Chicken Fajitas and Hecho En Mexico Pulled Pork Tacos. The chicken fajitas consist of a 12-hour marinated chicken fajita mix, while the pulled pork tacos feature seasoned Mexican pulled pork.

    The convenient packs are inclusive of six flour tortillas and tomatillo salsa. Customers need only add shredded cheese and lime to have a well-rounded meal ready in under 20 minutes.

    Since making its first appearance in Fitzroy, Melbourne back in 2013, Hecho En Mexico has experienced rapid growth, resulting in the opening of over 20 restaurants across Australia.

    Loui Marcocci, the co-founder of Country Cooked, expressed his optimism about this new venture. According to him, this partnership illustrates the increasing opportunities for fast-service restaurants to venture into the retail sector.

    Marcocci highlighted that Hecho En Mexico had already been utilizing Country Cooked’s products in its restaurants. He expressed how this move is mutually beneficial, extending the brand’s reach to retail consumers and offering fans of the restaurant the convenience of purchasing their favorite dishes at their local Coles supermarket.

    The new Hecho En Mexico range is currently accessible at Coles supermarkets nationwide.

    Questions & Answers

    What is Hecho En Mexico’s new venture?
    Hecho En Mexico, in collaboration with Country Cooked, is launching two of its popular dishes in ready-to-heat packs for retail.

    What dishes are included in the ready-to-heat range?
    The range includes the Hecho En Mexico Chicken Fajitas, a 12-hour marinated chicken fajita mix, and Hecho En Mexico Pulled Pork Tacos, made with seasoned Mexican pulled pork.

    Where are the ready-to-heat packs available for purchase?
    The ready-to-heat packs are available at Coles supermarkets nationwide.