Tag: bt21

  • BTS and Converse team up for BT21 sneakers

    BTS and Converse team up for BT21 sneakers

    American footwear brand Converse has collaborated with South Korean character brand Line Friends’ for Converse x BT21 sneaker collection.

    The Converse x BT21 sneakers will be available for purchase this Friday at Converse and Line Friends stores only in China, Hong Kong, South Korea, and Taiwan.

    The collaboration offers a limited-edition line of Chuck Taylor All Star Low Black/White, and Chuck Taylor All Star Black, both with BT21 designs on them. The sneakers will come in a BT21 design shoebox with eight customised badges, shoelaces and a BT21 labelled tote bag.

    Prices are set at US$84 for low-cut sneakers and $87 for high-cut sneakers.

    BT21 are characters created by South Korean boy-band BTS in collaboration with Line Friends. The characters have appeared on products from several brands, including Dunkin’ Donuts and Paris Baguette.

  • Line Friends to open Pop-Up stores in Seoul City

    Line Friends to open Pop-Up stores in Seoul City

    A Line Friends pop-up will open at luxury speciality store BoonTheShop in Seoul on Saturday.

    Running until January 14, the Korean character brand’s outlet will introduce its latest merchandise, BT21. The range includes dolls, cushions, fashion items, limited-edition postcards, posters and bag charms – all based on a set of characters created by K-pop boyband BTS and the Line Friends team.

    LINE FRIENDS

    The same line will also start selling at Line Friends’ New York flagship on the same day via a “BT21 Zone”, and at other stores in Hong Kong, Japan, Taiwan and Thailand, as well as online early next year.

    BT21 was initially launched as stickers on Line App with more than 17 million downloads and 200 million Twitter exposures. The first Line Friends’ collaboration with artists, the BT21 range joins signature characters such as Brown, Choco and Cony.

    LINE FRIENDS Unveils BT21 Merchandise at Its Flagship Store in New York (PRNewsfoto/LINE FRIENDS)

    Line Friends has 91 stores in 11 international markets.