Renowned Italian jewelers Buccellati have recently expanded their presence in the Asia-Pacific region with the inauguration of their largest store in Thailand. The store, situated on the M Floor of Siam Paragon in Bangkok, signifies the brand’s debut in the Thai market, contributing to its burgeoning retail network across the region.
An Italian Heritage in a Modern Setting
The design of the store is a tribute to Buccellati’s Italian lineage, featuring wooden paneling, handmade stucco finishes, and adornments reminiscent of European palaces. The store’s interior also includes a collection of antique furniture and mirrors from the 18th and 19th centuries. Two 16th-century mirrors from Naples, preserved with their original mirror plates and made using the traditional doratura a mecca gilding technique, are among the notable pieces on display. According to Buccellati, these mirrors were handpicked for the Bangkok location.
The store offers a diverse range of Buccellati’s jewelry collections, such as Macri, Opera, and Tulle. In addition, customers can find high-end jewelry pieces, silverware, flatware, and giftware. The boutique also provides customers with an opportunity to witness the hand-engraving techniques that have become a signature of the Italian fashion house.
Buccellati was established in Italy by Mario Buccellati and has since carved a niche for itself for its handmade jewelry and silverware. The brand is currently under the ownership of Richemont, and members of the Buccellati family continue to serve in key managerial positions of the enterprise.
Questions & Answers
What is unique about the new Buccellati store in Bangkok?
The Buccellati store in Bangkok is the brand’s largest in the Asia-Pacific region and features a design that reflects the company’s Italian heritage.
What does the store offer to its customers?
In addition to offering a selection from Buccellati’s various jewelry collections, the store features high-end jewelry pieces, silverware, flatware, and giftware. Customers can also experience the brand’s signature hand-engraving techniques.
Who currently owns the Buccellati brand?
Buccellati is currently owned by Richemont, and members of the Buccellati family continue to hold senior management positions within the company.
