Tag: bugatti

  • Bugatti Celebrates 110th Anniversary With Baby 2

    Bugatti Celebrates 110th Anniversary With Baby 2

    Well! This one is not going to go transcending and set any earth-shattering speed record, yet it’s a Bugatti. It’s definitely something which rich kids with developing taste in cars would love to have, more so as it’s a bit grown up now. It’s the Bugatti Baby 2 which we first saw as a 3D printed model at the 2019 Geneva Motor Show and it is going to have a limited edition run. Bugatti will be manufacturing only 500 units of the Baby 2 and 500 lucky teenagers have already got one in their cart. Yes! It’s completely sold out.

    In fact, Stephen Winkelmann, President of Bugatti who also has a history of working with fast car brands is intrigued by the model and is excited to see it driving around the Bugatti premises. Incidentally, the Baby 2 also marks Bugatti’s 110th birthday. It has partnered with The Little Car Company to make this junior car. The first prototype, called the XP1, is already ready for test drives at La Grande Fete in Molsheim. To allow the Baby II to be driven by both adults and children, it has grown from the 50 percent scale of the original to a 75 percent scale replica of the Type 35 and includes a sliding pedal box for drivers of all age. In the first stage of its inception, the engineering team digitally scanned every single component of a 1924 Type 35 Lyon Grand Prix car. Then it got a new electric powertrain with lithium-ion batteries and regenerative braking along with few more redesigned elements to suit the need of modern age. It gets the same eight-spoke alloy wheels shod in new Michelin tires and it gets new hollow front axle along with the suspension and steering mechanism from the old Type 35.

    The old oil and pressure meters in the Baby 2 are now replaced with battery level, indicator and power gauge and the four-spoke steering wheel continues to be there.

    The cockpit gets the same four-spoke steering wheel ahead of the aluminum casing which sports Bugatti’s signature instruments. The old oil and pressure meters are now replaced with battery level, indicator and power gauge but the clock used to measure race performance in the iconic Type 35 remains as a symbol. The fuel pressure pump from the Type 35 has been digitally replicated and repurposed as a forward or reverse control, and all cars will come with a horn, rearview mirror, handbrake, headlights and a remote control to disable the car from up to 50 meters. In the centre of the dashboard is a plaque giving the unique chassis number of the Baby 2 and displayed on the nose of every car will be Bugatti’s famous ‘Macaron’ badge, made of 50g of solid silver, just like the Chiron.

    It also gets a rear-wheel drive powertrain and comes with two selectable power modes for drivers of a different experience. A 1kW ‘child mode’ with the top speed limited to 20 km/h, and a 4kW ‘adult mode’ with the top speed limited to 45 km/h. That said, there is also a Speed Key for experienced and confident drivers which takes the total power output to 10 kW and bars the speed limiter. It also comes equipped with a limited-slip differential which channelizes all the torque to the rear wheels. The car will come with two sizes of a removable battery, a standard 1.4 kWh pack and a long-range 2.8 kWh version. While the exact range will depend on driving style, the larger pack is expected to give a range of more than 30km.

    The standard car will be painted in French Racing Blue with a black leather interior, but other color options will be available for both the exterior and interior. Additionally, all owners of Baby IIs will receive membership of The Little Car Club, and be able to attend events where they, their children and their grandchildren can drive their cars at famous motor racing circuits. The Baby 2 is available in the European markets for 30,000 Euros.

  • Bugatti Divo Undergoes Comprehensive Testing in Dessert

    Bugatti Divo Undergoes Comprehensive Testing in Dessert

    After months of anticipations, the Bugatti Divo was unveiled last year at the Pebble Beach Concours. It is a rather beautiful car and only 40 units of it will be made. Bugatti wants to make sure that the Divo endures all weather conditions and is conducting a thorough test. In a Facebook post it shared pictures of the Divo undergoing summer testing in the scorching desert where the temperatures were beyond 40 degree Celsius and the Bugatti Divo was tested at 250 kmph.

    Now that may not be something that Divo owners are looking forward to, but it’s a customary thing for Bugatti and it wants to make sure that the Divo can sustain such high temperatures and the engine delivers the same performance. Under its fancy skin, the Divo is technically a Chiron. It is powered by the same 8.0-litre quad-turbo W16 engine which churns out a mental 1479 bhp which can propel it to triple digit speed in just 2.4 seconds.

    What adds to its mightiness is the advanced aerodynamics which complements the handling to tackle the manic speed it can take. It gets a massive 1.8-metre hydraulic wing, a sharp and wide chin spoiler up front and a huge diffuser. Altogether, the Bugatti Divo makes 456 kg of downforce at its top speed which is a good 90 kg more than the Chiron. However, the aerodynamics put a lot of downforce which at 380 kmph make it a bit slower when compared to the Chiron and even the Veyron.

    The Bugatti Divo is a product of the Nardo test track which makes it more track-focused. It’s quicker, lighter and even sharper at corners. It’s been named after the legendary French racing driver, Alberto Divo who was a two time winner of the Targa Florio race back in the 1920s.

  • Most Affordable Bugatti Launched

    Most Affordable Bugatti Launched

    If you thought this was a click-bait headline, we wouldn’t blame you for it. Bugatti and cheap or affordable rarely go together in a sentence and only even then, the figures resemble a small country’s GDP. This time, however, we actually mean it. Bugatti, the creator of hypercars like the Veyron and the Chiron, has launched its most affordable offering. This time though, it’s in the toy sector with its new Bugatti Baby II ride-on electric vehicle. Inspired from the Bugatti Baby I, the toy car can be driven by both kids and adults, and is priced at $34,000.

    The Bugatti Baby II is a modernised version of the half-scale Type 35 race car replica that the automaker’s founder Ettore Bugatti had built for his son nearly a century ago. While the original Baby I built between 1927 and 1936, was specifically for children, the Baby II is more accommodating and can be driven by adults too thanks to the larger proportions. The toy car gets an electric motor and with two power modes – child and adult. The child mode restricts the top speed to 20 kmph with power limited to 1.3 bhp, while the adult mode will let you top it out at 45 kmph. Much like the Chiron though, the Baby II also comes with a “speed key” that allows you to remove the limiter altogether unleashing all the 13 horses from the electric motor. The higher speed though, we reckon will come at the cost of battery life.

    The Bugatti standards of manufacturing apply to its most affordable offering as well. The cockpit is fitted with all plush materials including the aluminium dashboard, leather upholstered seat, an old-fashioned Type 35-style four-spoke steering wheel and a Bugatti instrument panel. You can also match the Baby II’s colour scheme with that of your Chiron, plus eight-spoke aluminum alloy wheels and fully functioning headlights can be added as optional extras. Definitely an upgrade over the toy cars sold at Hamleys.

    At $34,000, the Bugatti Baby II is not cheap. In fact, for those in the US, a couple of extra thousand dollars will get you a Tesla Model 3. But then again, this is for the ultra rich that may have a Veyron or a Chiron stacked up in a garage somewhere. The fact that only 500 of these will be made (just like the original), certainly makes them a lot more rare than we’d expect.

  • Bugatti Shoes walks in to Iconic

    Bugatti Shoes walks in to Iconic

    AstorMueller, global maker of Bugatti shoes, has appointed Iconic Fashion Retailing as exclusive India retail partner. Bugatti is one of the leading premium shoe brands in Europe, with over 4.5 million pairs sold annually, all designed and crafted by AstorMueller.

    Iconic Fashion Retailing is a prominent multi-brand premium fashion retail chain present in 17 cities. Apart from owned stores, Iconic will distribute and retail Bugatti through various other premium retail destinations, including those exclusively for footwear. Following the rollout of the first group of shop-in-shops will be exclusive Bugatti brand stores in key markets, supported by the strength of Iconic’s distribution. Iconic also has plans to present the collection on keye-commerce platforms, via the marketplace model.

    Iconic will now offer to its customers with the range of Bugatti shoes. Designed by Spanish, German and Italian designers, Bugatti offers a wide range of styles designed for everyone from the traditional businessman to the fashion oriented cosmopolitan and the dynamic sports fashion buyer. The collection features shoes for both men and women and come with many advanced features such as the genial insole, flexcity and the very special hand finished leather. Bugatti MAN includes formal and dress shoes, moccasins, boots, sneakers and casual shoes. Bugatti WOMAN offers pumps, boots, sneakers, dress shoes and ballerinas. Prices range from Rs 4,000 to Rs 10,000.

    Speaking on the introduction of Bugatti, Pawan Khandelwal, Managing Director of Iconic Fashion, says, “We are happy to partner with AstorMueller to present one of Europe’s most successful shoe brands to India. Bugatti is a perfect fit to our premium fashion brands, and we look to take the brand across all main and emerging markets, through various retail partners across India. The first step, though, was to introduce Bugatti into our own Iconic stores, and that’s what we are doing very swiftly this quarter. Iconic is a proven destination for those seeking trendsetting fashion, uncompromising quality and premiumness, and our steady focus on our promise has made the brand solid and aspirational. Bugatti is priced just right for those who demand avant garde fashion.”

    Tim Mueller, Chairman of the AstorMueller Group, which crafts Bugatti shoes, says, “We appreciate Iconic Fashion growth vision for the brand in the Indian market. In 35 countries across Europe and the world, Bugatti is one of the most successful shoe brands of the last decade. Our shoes are recognised for their excellent fit, craftsmanship and attention to detail. The Indian market has been patiently waiting for us to launch in physical retail, and with our trendsetting collections featuring the latest styles from the streets of Europe, we hope to give the Indian consumer the very best.”

    The Autumn Winter 2018 collection is now being introduced ahead of time. Although the launch collection is moderate by Bugatti’s European standards, the entire range will be introduced on par with Europe.

    Says Ewen Campbell, Export Director of the AstorMueller Group says, “We launch numerous styles every season, and we actually also have a fantastic, limited pre-season collection. All these will be introduced to India as well. Many of these go on to become benchmarks in shoe fashion.”

    Says Khandelwal, “The Indian luxury market is worth US $14.5 billion and is rapidly growing. Iconic is positioned as a prestige brand for true fashion enthusiasts with high living standards to upgrade their wardrobes from ordinary mass lifestyle brands to exclusive and premium international brands. Bugatti is precisely one such brand and we have big plans for it.”

    The first shop-in-shop, which offers both Bugatti MAN and Bugatti WOMAN collections, is at the Iconic store in the prominent Ambience Mall, Gurugram, which caters to people across age groups from Gurugram and parts of Delhi as well. Other cities will follow in the course of coming weeks, first in Iconic stores and then in other key fashion and footwear retail stores.

  • Celine Dion to sell her Collection via Tmall

    Celine Dion to sell her Collection via Tmall

    Alibaba Group’s Tmall is now distributing the Celine Dion Collection in a new partnership with Canadian handbag, luggage and accessories manufacturer The Bugatti Group.

    The partnership will make the popular brand available to Tmall’s 500 million-plus consumers located in Mainland China, Hong Kong, Macau and Taiwan. It is the largest B2C platform in the region.

    The Bugatti Group North America CEO Andrew Hattem called the partnership “a big step to the growth of our global distribution” for the celine Dion Collection brand.

    He said China will be the largest global market for its flagship brand.

    An exclusive leather collection, “Harmonic”, was released to mark the Tmall launch.