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Tag: Bukalapak

  • Bukalapak Posts IDR 821 Billion Half-Year Loss on Investment Decline

    Bukalapak Posts IDR 821 Billion Half-Year Loss on Investment Decline

    PT Bukalapak.com Tbk reported a net loss of IDR 821 billion for the first half of 2026 in Jakarta, dragged down by an IDR 1.74 trillion investment loss.

    The result followed a loss of IDR 426 billion in the first quarter and a further shortfall of IDR 395 billion in the second quarter. Top-line performance moved in the opposite direction, with revenue rising nearly 30 percent year on year to IDR 3.99 trillion across the six-month period.

    Gaming Carries Top-Line Growth

    Gaming generated IDR 3.48 trillion during the half, making up 87.31 percent of total revenue. The division delivered an operating profit of IDR 76.3 billion, anchoring the company’s core earnings.

    Online-to-offline operations brought in IDR 326 billion in revenue and generated an operating profit of IDR 10.45 billion. Retail revenue contributed IDR 139 billion, while investment income added IDR 44.4 billion and corporate revenue stood at IDR 1.83 billion.

    Investment Portfolio Weighs on Corporate Segment

    Losses in non-core units offset the gains made by gaming and merchant networks. The corporate division posted the steepest deficit at IDR 885 billion, primarily reflecting the IDR 1.74 trillion drop in the value of its investment holdings.

    Financial statements showed a net cash outflow of IDR 2.32 trillion from investing activities during the half. Bukalapak directed IDR 3.07 trillion toward additional investments and allocated IDR 70 billion in capital injections to associated entities.

    Shift Away From Marketplace Operations

    Bukalapak exited its traditional e-commerce marketplace in early 2025. That decision eliminated the heavy merchant subsidies and logistics spending that weighed on cash flow for years, reorienting the business toward digital item distribution and treasury management.

    The pivot leaves the Emtek Group-backed company operating more like an asset allocator with a digital entertainment distribution engine than a conventional shopping platform. While gaming provides cash generation, corporate earnings remain exposed to public equity valuations and mark-to-market adjustments.

    Digital Banking Exposure and Market Pressure

    Much of that valuation pressure stems from listed holdings acquired during the tech boom. Bukalapak has held an 11.49 percent equity stake in PT Allo Bank Indonesia Tbk since January 2022, when the digital lender traded above IDR 5,000 per share.

    Shares in the digital bank have fallen to IDR 900 each, dropping almost 40 percent since the start of 2026. Investors will watch whether the board adjusts its marketable securities portfolio before third-quarter financial results are filed later this year.

  • Canva Hires Ex-Bukalapak Head Willix Halim as Regional Revenue Triples

    Canva Hires Ex-Bukalapak Head Willix Halim as Regional Revenue Triples

    Australian software group Canva has named former Bukalapak chief executive Willix Halim as head of South-east Asia after tripling regional annual recurring revenue since 2022.

    The privately held design platform doubled its monthly active user base across South-east Asian markets during the same period.

    Halim served as an advisor to Canva for roughly twelve months before taking the regional chief executive role full-time three months ago. His remit focuses on local product development and mobile adoption across the regional footprint. He previously served as co-founder and chief executive of Indonesian e-commerce company Bukalapak, where consumer traffic shifted decisively toward mobile handsets over the past decade.

    Mobile Dominance Across Developing Markets

    Consumer behavior across South-east Asia drives Canva to alter its product rollout strategy compared to Western markets. Company data shows that one out of every two presentations created in the region begins on a mobile device. In Indonesia, two out of every three presentations start on mobile handsets. The ratio reaches three out of five across the Philippines.

    Desktop-first design interfaces present an immediate barrier to user acquisition in economies where the majority of retail entrepreneurs and small corporate teams operate entirely through Android and iOS devices. Adapting software workflows for touchscreens determines subscription conversion rates for enterprise software vendors expanding across developing Asia.

    Regional Headcount and Enterprise Accounts

    Enterprise and institutional accounts now form a core target for Canva in regional commercial hubs. Singapore-based real estate platform PropertyGuru deploys Canva across its group operations for internal workflows and marketing assets. Small and medium-sized merchants represent another major revenue segment, using the design software for day-to-day social commerce, product promotions, and branding campaigns.

    Education authorities represent the third expansion pillar. Canva maintains formal partnerships with education regulators in Thailand, Indonesia, and the Philippines to supply software access across public school networks and universities.

    User Concentration in Archipelago Economies

    User volume in island nations anchors Canva’s regional scale. Indonesia ranks among the top three markets globally for monthly active users. The Philippines ranks in the top ten worldwide and hosts Canva’s second-largest corporate campus after its Sydney headquarters. Vietnam and Thailand sit consistently inside the global top fifteen.

    Chief product officer and co-founder Cameron Adams noted the geographical spread of active accounts across regional hubs. Indonesia consistently ranks in the top three in terms of monthly active users. The Philippines, Vietnam and Thailand are consistently in the top 15.

    Software Competition Across Emerging Asia

    Competition among digital workplace platforms in Southeast Asia centers on merchant acquisition costs and recurring monetization. Software providers face tight margins when converting free tier users in emerging economies where average revenue per user remains substantially lower than in North America or Australia. Growth depends directly on broader income expansion across regional economies.

    Halim’s appointment gives Canva executive experience from Indonesia’s competitive marketplace sector, where Bukalapak fought for merchant market share against Tokopedia and Shopee. Canva continues to maintain private ownership while expanding enterprise sales teams across Manila, Jakarta, and Singapore.

  • Bukalapak Will Not Rely on Gaming Revenue for Long-Term Growth

    Bukalapak Will Not Rely on Gaming Revenue for Long-Term Growth

    Bukalapak confirmed in Jakarta this week that digital gaming transactions will not define the group’s corporate future despite generating the largest share of current revenue.

    The stance signals a structural boundary for the Indonesian commerce platform as it balances high-volume digital entertainment sales against broader merchant ecosystems ahead of upcoming quarterly filings.

    Where the Revenue Concentrates

    Gaming services and digital top-ups have become the platform’s primary sales engine following shifts across its core marketplace operations. User demand for in-game currencies and virtual goods created immediate transaction volume across urban and tier-two Indonesian markets.

    Management maintains that relying on digital entertainment leaves the wider enterprise exposed to developer fee changes and regulatory pressure on microtransactions. The platform is keeping its core retail infrastructure focused on physical merchants and supply chain integration.

    The Merchant Ecosystem Balance

    Mitra Bukalapak, the group’s offline-to-online network serving neighbourhood kiosks, remains central to its merchant distribution network across Indonesian provinces. Diverting investment entirely into virtual gaming goods would detach the company from the physical supply chains that separate regional commerce platforms from purely digital app stores.

    Rival platforms across Southeast Asia have confronted the same dilemma. Gaming transactions deliver swift cash flow, yet physical retail distribution builds defensive customer loyalty across small business networks.

    Shifting Away From Pure Marketplace Competition

    Bukalapak retreated from head-to-head capital burn against regional marketplace giants several years ago to concentrate on specialized commerce categories and offline kiosks. That pivot helped stem operating losses and created room for digital gaming services to expand quickly inside the platform.

    The resulting revenue concentration now presents its own operational hazard. Rebalancing the revenue mix requires expanding higher-margin merchant financial services and wholesale supplies to traditional store owners.

    What to Watch Next

    Investors tracking the company on the Indonesia Stock Exchange will monitor segment contribution figures in upcoming quarterly filings. The immediate test is whether physical retail distribution and small merchant services can expand fast enough to match gaming transaction growth.

  • Bukalapak Appoints Natalia Firmansyah Acting CEO After IDR 3.1 Trillion Profit

    Bukalapak Appoints Natalia Firmansyah Acting CEO After IDR 3.1 Trillion Profit

    Indonesian technology company Bukalapak has appointed Natalia Firmansyah as acting chief executive officer, succeeding Willix Halim following shareholder approval at the company’s 2026 annual general meeting of shareholders.

    Firmansyah, who has served as Bukalapak’s chief financial officer since 2018, will lead the company until a permanent CEO is appointed in accordance with recommendations from the nomination and remuneration committee.

    The leadership transition follows Bukalapak reporting its first annual net profit since listing, posting earnings of IDR 3.1 trillion (US$174 million) in 2025 after pivoting away from physical goods sales toward higher-margin digital businesses.

    Board Overhaul in Jakarta

    Shareholders also approved wider governance changes across the leadership team. Victor Putra Lesmana was reappointed to the board of directors. He retains his operational focus across the company’s financial services and commercial units.

    Former Indonesian National Police chief Sutarman joined the board of commissioners as independent commissioner and president commissioner. The company said his appointment strengthens oversight in risk management and cybersecurity. Meanwhile, Yenny Wahid concluded her term as independent commissioner and environmental, social and governance ambassador.

    Pivoting from Marketplace Burn

    Across Southeast Asia, the executive reshuffle reflects the end of subsidized physical e-commerce battles against deep-pocketed regional rivals. Competing directly with platforms funded by regional conglomerates drained cash for years. That pressure forced Jakarta-listed tech firms to rethink their core units.

    Bukalapak chose to retreat from direct physical goods sales. It shut down physical product operations and cut headcount to stem operating losses. That decision redirected capital into virtual items, gaming product distribution, specialized investment services through BMoney, and the Mitra Bukalapak offline merchant network.

    Turning Cash Flow Positive

    That retreat delivered the IDR 3.1 trillion net profit recorded in 2025. It proved that trimming gross merchandise value in physical retail can protect margins. Operating across gaming, online-to-offline, investment and corporate segments allowed the platform to monetize higher-margin digital traffic instead of funding delivery logistics.

    Risk now shifts from cash preservation to revenue growth. The company proved it can run profitably without subsidizing consumer deliveries. Next, the new leadership team must demonstrate that specialized digital services and offline kiosk networks can expand their revenue base in secondary and tertiary Indonesian cities.

    Next Steps for Management

    Founded in 2011, the company raised US$1.5 billion in its initial public offering in Jakarta in 2021 before burning capital in general e-commerce competition. Its pivot toward virtual items and offline merchant services then formed the blueprint for the 2025 financial turnaround.

    Looking ahead, the nomination and remuneration committee has yet to set a deadline for its permanent chief executive recommendation. Until then, Firmansyah will steer corporate strategy and product integration across all five operating divisions.

  • Bukalapak Captures 584 Million Dollars Across Ten Private Funding Rounds

    Bukalapak Captures 584 Million Dollars Across Ten Private Funding Rounds

    Indonesian e-commerce operator Bukalapak accumulated 584 million dollars across 10 private financing rounds before leaning into financial services and merchant digitisation in Jakarta.

    Institutional backing from 26 corporate and venture investors financed the marketplace through six late-stage rounds, three early-stage rounds and a single seed injection.

    Capital allocations peaked during a Series G sequence between late 2020 and April 2021. Microsoft led the platform’s largest single transaction with a 234 million dollar round on April 14, 2021, drawing capital from Singapore sovereign wealth fund GIC, media conglomerate Emtek, SC Ventures, South Korea’s Naver, Mandiri Capital Indonesia, BRI Ventures and Bank Rakyat Indonesia.

    The Capital Structure Behind Series G

    The final private funding push followed a 200 million dollar tranche led by Standard Chartered in January 2021 and an initial 100 million dollar Microsoft-led commitment in November 2020. The trio of late-stage injections provided Bukalapak with balance sheet stability to build out merchant banking integrations and enterprise services across secondary Indonesian cities.

    Strategic investors dominated the share register over financial venture firms. State lenders Bank Rakyat Indonesia and Bank Mandiri entered through their corporate venture arms to link offline retail kiosks, known locally as warungs, directly into banking and payment networks.

    Valuation Milestones and Early Backers

    Bukalapak achieved unicorn status in November 2017 following a Series C round backed by GIC and Ant Group that valued the business at 1 billion dollars. Subsequent rounds pushed that valuation upward, reaching 1.2 billion dollars in January 2019 after a 50 million dollar Series D round led by Naver and Mirae Asset Global Investments, with participation from Ant Group and Endeavor Catalyst.

    Valuation numbers peaked in private markets at 2.5 billion dollars in October 2019 during a Series F round led by South Korea’s Shinhan Financial Group alongside Emtek. Early development had relied on smaller regional funds, beginning with an undisclosed seed round from Batavia Incubator in July 2011 and early venture rounds from Japan’s Strive, 500 Global, Aucfan, IREP and KMK Online between 2012 and 2015.

    Shifting Focus From Consumer Marketplaces

    Competition in Southeast Asian e-commerce forced Bukalapak to pivot away from direct consumer subsidies against rivals Shopee and Lazada. The platform redirected capital into Mitra Bukalapak, supplying fast-moving consumer goods and digital billing terminals to neighborhood mom-and-pop stores that represent the bulk of Indonesia’s retail economy.

    Specialist digital investment platforms such as Ajaib, which raised 515 million dollars across six rounds including a 270 million dollar Series C to reach a 1 billion dollar valuation, increased competition for consumer retail savings. Bukalapak countered by integrating investment products and micro-insurance distribution directly into its offline agent network.

    Investor Networks and Next Operational Targets

    Global funds continue to monitor Southeast Asian digital retail assets as broader ecosystem funding recovers. Endeavor Catalyst closed its 320 million dollar Fund V to back growth-stage operators across emerging markets, maintaining a portfolio that includes Bukalapak alongside automotive platform Carsome and fintech group Advance Intelligence.

    Management attention now centers on widening transaction margins across offline retail fulfillment lines and preserving cash reserves as digital commerce platforms navigate tighter lending conditions across Southeast Asia.

  • Bukalapak Extends Positive EBITDA Streak in Q2 Despite First-Half Net Loss

    Bukalapak Extends Positive EBITDA Streak in Q2 Despite First-Half Net Loss

    Bukalapak extended its run of positive adjusted EBITDA through the second quarter, maintaining operating profitability across core business units despite reporting a net loss for the first half.

    The Indonesian tech group balanced tighter operational spending across its marketplace and merchant network against bottom-line pressures that kept first-half net earnings in negative territory.

    Operating Discipline Across Units

    Second-quarter performance showed steady cost control across business segments. Management kept overhead tight while protecting revenue from offline-to-online merchant partners and specialized online commerce categories.

    Operating expenses fell in key administrative and marketing lines. That disciplined spending allowed adjusted earnings before interest, taxes, depreciation, and amortization to stay positive for consecutive reporting periods.

    Shifting Focus to Core Margins

    Merchant solutions and offline partner services formed the primary engine for the operating result. The company focused resources on profitable transactions rather than subsidizing top-line gross merchandise value across low-margin consumer retail categories.

    For investors, the divergence between positive EBITDA and a statutory net loss points directly to non-operating factors. Net results reflect mark-to-market adjustments on investments and financial assets rather than everyday cash burn from core commercial units.

    Regional Platform Competition

    Across Southeast Asia, online marketplaces have abandoned customer acquisition subsidies to protect cash reserves. Bukalapak took that step earlier than its regional peers, pivoting away from direct competition in mass consumer e-commerce to protect its balance sheet.

    Competitors across Indonesia continue to face intense margin pressure from social commerce platforms and fast-delivery networks. By prioritizing specialized commerce niches and physical kiosk networks, the group avoided the heavy promotional spending draining rival platforms.

    Balance Sheet and Next Steps

    Earlier quarters established the foundation for this operating run as leadership cut peripheral projects and reduced headcounts. The first-half figures confirm that core operations can run without burning operating capital, even as accounting valuations weigh on statutory net income.

    Attention now turns to the third-quarter earnings release, where sustained adjusted EBITDA and narrowing bottom-line losses will determine whether full-year operational targets stay on schedule.

  • Indonesia’s Bukalapak to scale down to virtual products

    Indonesia’s Bukalapak to scale down to virtual products

    Indonesian e-commerce firm Bukalapak said on Tuesday that it would stop selling physical items on its marketplace soon, amid tough competition from TikTok’s Tokopedia and Sea’s Shopee in Southeast Asia’s largest economy.

    Bukalapak, which went public in 2021, said in a statement that it later would only sell virtual products ranging from mobile phone credits to streaming vouchers. Customers have until February 9 to make last orders for certain items, Bukalapak added.

    “Bukalapak will undergo a transformation in an effort to increase focus on virtual products … we fully understand that these changes will impact the sellers and we are committed to making this transition as smooth as possible,” the company said.

    Shares of Bukalapak were down 4.1 percent to 117 rupiah on Wednesday as of 0519 GMT.

    On the day of its market debut in August 2021, Bukalapak shares had soared by the daily limit of 25 percent to 1,060 rupiah a piece as investors looked to get a piece of the company that raised $1.5 billion in its initial public offering.

    But over the three years since its listing, Bukalapak has faced fierce competition from Indonesia’s e-commerce market leader Shopee, which is owned by Southeast Asian technology firm Sea, and from Tokopedia.

    Tokopedia, another homegrown e-commerce company, is now majority owned by ByteDance’s TikTok, which acquired 75.01 percent of the shares from local tech conglomerate GoTo early last year.

    Bukalapak reported a loss of 593.23 billion rupiah ($36.62 million) in the first nine months of 2024, according to its latest financial results.

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  • Indonesia’s Bukalapak kicks off $1.1 billion IPO

    Indonesia’s Bukalapak kicks off $1.1 billion IPO

    Indonesia’s Bukalapak launched an up to $1.13 billion IPO ahead of next month’s listing, marking the country’s biggest issue in over a decade amid rising investor appetite for tech stocks in a region boasting a growing consumer class, according to a term sheet seen by Reuters.

    The e-commerce company, which counts Singapore sovereign investor GIC and Microsoft among its backers, is set to be valued at $5.6 billion at the top end of a price range, doubling the company’s valuation from two years ago.

    Details of the IPO are currently being announced at an investor briefing.

    Reuters reported on Thursday that Bukalapak, the country’s fourth-biggest e-commerce firm, was targeting raising more than $1 billion in its IPO, 25% more than previously planned.

  • Indonesia’s Bukalapak aiming for up to $800 million in IPO

    Indonesia’s Bukalapak aiming for up to $800 million in IPO

    Indonesian e-commerce firm Bukalapak is keen to raise as much as US$800 million in an initial public offering (IPO) in August, two people with knowledge of the matter said, the first of two big tech listings in Jakarta this year that will add long-sought luster to the local bourse.

    A mid-year debut could see it become Indonesia’s biggest listing in 10 years and the largest ever for the country by a startup. But those milestones will likely later be overtaken by the planned listing of GoTo – a new company to be formed by the merger of e-commerce rival Tokopedia and ride-hailing and payments firm Gojek.

    Tapping a sharp pick-up in investor interest in Southeast Asia’s rapidly expanding technology sector, Bukalapak, the country’s No 4 e-commerce firm, is aiming to sell 10 to 15 percent of the company and wants a valuation of between US$4-5 billion, the people said.

    A confidential listing prospectus has been submitted to the Indonesia stock exchange, one of the sources said.

    Proceeds from the offering could range between US$500 million and US$800 million depending on investor demand and market conditions, said the sources who were not authorized to speak on the matter and declined to be identified.

    Bukalapak, which said in 2019 it was valued at more than US$2.5 billion, declined to comment.

    The 11-year-old startup which claims to have more than 100 million users has a plethora of big-name investors backing it including Microsoft, Singapore sovereign wealth fund GIC, local media conglomerate Emtek, the investment arm of Standard Chartered, and South Korean web portal Naver Corp.

    Bukalapak was originally aiming to raise US$300 million from its domestic listing before looking to merge with a special purpose acquisition company (SPAC) in the United States, but it is now focusing solely on its IPO, one of the sources said.

    The listing, which sources say is set to take place mid-August, is a victory for Indonesia’s bourse which has been conducting an extensive charm offensive to convince the country’s thriving startups to list locally instead of heading to the US.

    Stagnant for many years, Indonesia’s total IPO deal value took a further hit during the coronavirus pandemic, more than halving in 2020 to US$470 million, Refinitiv data showed. So far this year, 15 companies have raised a combined US$125 million via IPOs.

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  • Bukalapak Establishes Strategic Partnership with Microsoft to Enhance Indonesian E-commerce

    Bukalapak Establishes Strategic Partnership with Microsoft to Enhance Indonesian E-commerce

    Microsoft and Bukalapak, one of Indonesia’s leading e-commerce platforms, have formed a strategic partnership to reshape how e-commerce is conducted in the country. Kicking off the collaboration between the two companies, Bukalapak will adopt Microsoft Azure as its preferred cloud platform and Microsoft will make a strategic investment in Bukalapak.

    The partnership will leverage Microsoft’s expertise in building a resilient cloud infrastructure to support Bukalapak services for more than 12 million micro, small and medium enterprises, and 100 million customers.

    “This partnership signals a deep collaboration with Microsoft on an array of technology projects that will transform the technology-driven commerce solutions and operations solution and operations in Indonesia,” said Rachmat Kaimuddin, CEO of Bukalapak. “As a global technology leader, Microsoft’s confidence with Bukalapak highlights our position as the leading homegrown technology player in Indonesia and our continued objective to create a positive impact on our country and customers.”

    Through this partnership, Bukalapak and Microsoft will collaborate on key initiatives including:

    • Building resilient infrastructure – Bukalapak will adopt Microsoft Azure as its preferred cloud platform to support its more than 6 million online merchants, 6 million offline merchants and 100 million customers.
    • Bridging the digital gap – The companies will explore opportunities to help make the digital world relevant for every individual daily.
    • Skilling – Providing digital skills training for Bukalapak employees and their merchants.

    “Bukalapak and their services have had real and enduring impact on Indonesian society, and their innovation mindset in a rapidly changing market will create new opportunities for merchants, businesses and consumers,” said Haris Izmee, President Director of Microsoft Indonesia. “We are excited to empower Bukalapak with a trusted cloud, that allows them to scale their customer experience on Microsoft Azure. Through this partnership, merchants and consumers will have a more efficient and reliable buying and selling experiences, which in turn, creates business resilience and helps in accelerate growth in the Indonesian digital economy.”

    As a leading e-commerce platform in Indonesia, Bukalapak was founded with the singular mission of empowering Indonesia through digital technology. The company also offers financial services and payment options for its users, including but not limited to, gold and mutual funds’ investments, bill payments and credit services. They aim to transform the economy beyond e-commerce, by digitalizing traditional warungs (mom and pop kiosks) so every business in Indonesia has access to the online economy.

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  • BukaGlobal boosts its regional expansion Growth

    BukaGlobal boosts its regional expansion Growth

    Indonesian e-commerce platform BukaGlobal has launched in Singapore, Malaysia, Brunei, Hong Kong and Taiwan.

    Developed by Bukalapak, the platform will connect 4 million Indonesian sellers to the global market. At the moment, products sold on the site include health and beauty items, pantry lines and handicrafts from only qualified sellers in Jakarta and Tangerang. More sellers are set to join progressively.

    Customers in five countries can order products starting from 500gm with delivery time usually six to 11 days, depending on the destination.

    “We want to break down barriers that hinder young and small entrepreneurs from competing on a global playing field, primarily on access, infrastructure, and connectivity,” said Fajrin Rasyid, Bukalapak’s co-founder and president.

    “With BukaGlobal, Indonesian products are readily accessible by consumers anywhere in the world through a fast and reliable platform.”

    Fajrin said Bukalapak chose Singapore and the other four markets as there are many Indonesians there and the people in these countries understand Indonesian culture.

    The firm is working with Singapore startup Janio for end-to-end cross-border logistics.

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  • Indonesia’s E-commerce Market Larger Than Estimated; Consumer Habits Changing

    Indonesia’s E-commerce Market Larger Than Estimated; Consumer Habits Changing

    E-commerce accounted for 8 percent of total retail sales in Indonesia last year, on course to reach 18 percent by 2023, fueled by changing behavior among tech-savvy customers who are willing to spend more for convenience, according to a recent study by American multinational investment bank Morgan Stanley.

    The study estimates the size of Indonesia’s e-commerce market at $13 billion in 2018, having grown by 50 percent annually over the past two years. It suggests that the e-commerce market in Southeast Asia’s biggest economy may follow a similar growth trajectory to that of China and expand by at least 32 percent annually over the next five years to $52 billion in 2023.

    “This is notably above our previous estimate of $7.3 billion, or 4.4 percent of sales, partially due to better data availability but also due to the rapid growth in the user base… Indonesia is now only five years behind China in terms of penetration,” Morgan Stanley wrote.

    A separate study by global tech giant Google and Singapore’s Temasek, published last December, put the size of Indonesia’s e-commerce market at $12.2 billion in 2018 and $53 billion in 2025.

    The Morgan Stanley study, based on interviews with 1,582 respondents in eight Indonesian cities, suggests that the growth trend is still in an early stage, with many indicating that they only started shopping online in the past year.

    “Interestingly, 65 percent of the respondents in our survey had only started shopping online within the past year, and the majority believed e-commerce would become their main method of shopping over time,” the investment bank wrote in the report published on Tuesday.

    “There are 195 million smartphone users in Indonesia and only about 30 million online shoppers. The growth potential of the user base is still clearly huge,” it wrote.

    Apart from smartphone penetration, low data costs and the growing number of people with bank accounts serve as crucial enablers for continuing e-commerce growth, Morgan Stanley said. Data costs about 50 US cents per gigabyte in Indonesia, compared with $2.1 per gigabyte in China. About 49 percent of the adult population in Indonesia now has a bank account, compared with 20 percent in 2011.

    Apparel 

    Clothing and footwear fuel the sales growth, with 93 percent of respondents indicating that they bought items in this category online in the past 12 months. Half of them buy apparel at least once a month, Morgan Stanley said. In comparison, only 16 percent and 25 percent, reported that they purchased consumer electronics and mobile devices, respectively, which is the most common category in early state e-commerce.

    The study also noted changing customer behavior, which would likely affect their interaction with traditional brick-and-mortar stores. Three in every four customers said they would check for promotions or prices online before buying anything offline, Morgan Stanley reported.

    Seven in every 10 said they would continue shopping online, even if it meant they would have to pay for delivery. Morgan Stanley said this reflects consumers’ “willingness to pay for convenience.”

    “Fast shipping was the primary reason for preferring one website over another,” the bank said.

    Retailers 

    The trend presents challenges to traditional retailers to remain profitable and provides a powerful platform for small brands to challenge established manufacturers.

    “Our analysis reaffirms our medium-term concern for apparel-focused retailers like [Matahari Department Store]. The average transaction size for apparel online, per our survey, is similar to Matahari’s basket size,” Morgan Stanley said.

    “For beauty and personal care companies like Unilever, the combination of e-commerce and digital media is making it easier or cheaper for smaller companies to build brands and offer nationwide distribution,” it wrote.

    Everybody’s Game

    Investment in Indonesian internet companies has steadily risen over the past two years, which saw them attract at least $7.4 billion in capital in 730 deals.

    With all this potential growth, Morgan Stanley has yet to see clear winners in the country’s e-commerce market.

    Four players control most of the formal e-commerce sales: Lazada, Shopee, Tokopedia and Bukalapak, with the top three each controlling between 20 percent and 30 percent of the market. Bukalapak was in the low teens, according to the Morgan Stanley’s estimation.

    Lazada, a pioneer of e-commerce in Southeast Asia, is still the most preferred platform, according to the bank’s survey

    “Lazada had high usage rates across categories and genders. The cash-on-delivery option was one of the key drivers of the preference,” it said.

    Shopee was second overall in terms of usage and preference, being more popular in smaller cities and among people buying baby products, toys, and beauty and personal care products.

    “Tokopedia’s preference and usage were lower beyond Jakarta in our survey. Its usage rate was only 38 percent in second-tier cities like Surabaya, Medan and Bandung, compared to 62 percent in Jakarta,” Morgan Stanley said.

    A surprising find in the survey is that Tokopedia and Bukalapak both enjoy more than 80 percent customer recognition, but less than 50 percent had made purchases on their platforms within the past 12 months.

    “For Southeast Asia, we remain convinced that its e-commerce platform is being undervalued. Our survey not only confirms the popularity of Shopee but also that its users are willing to pay for delivery, which solidifies its path to profitability,” Morgan Stanley said.

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  • Millennials Dominate Indonesia’s Online Shopping Scene

    Millennials Dominate Indonesia’s Online Shopping Scene

    Millennials are driving growth in Indonesia’s e-commerce industry as they buy a wide range of items, from clothes and gadgets to phone credit and electricity tokens, from online outlets with increasing frequency, according to a recent report from market research and consulting firm Ipsos Indonesia. The E-Commerce Outlook 2018 report released on Monday looked at the profiles of 32 million online shoppers in the country.

    The study drew results from an online survey in August. Ipsos Indonesia said the study served as an exploratory stage to be followed up by a more extensive survey planned for next year.

    The study found that 64 percent of online shopping is dominated and driven by millennials, both in terms of product categories and revenue, Ipsos research director Andi Sukma said, referring to the 25-30 age group.

    “They are made up of young families that have a minimum income of Rp 4 million [$280] per month,” said Indah Tanip, an associate director at Ipsos Observer.

    Most millennials are drawn to e-commerce for its convenience and competitive prices, the rise of financial technology and online payment platforms, such as OVO and Go-Pay, which have also encouraged more millennials to purchase their phone credit and pay bills through e-commerce apps, the Ipsos report said.

    The report also identified the five most-visited e-commerce sites: Tokopedia, Shopee, Lazada, Bukalapak and Blibli.com.

    Citing data from the Indonesian Internet Service Providers Association (APJII), Ipsos said the wider availability of broadband internet in the country has helped fuel e-commerce growth. About 72 percent of Indonesians living in urban areas and nearly 50 percent in rural-urban areas have internet access.

    The E-Commerce Outlook 2018 report also looked at community habits, online service accessibility, popular e-commerce sites and consumers’ preferred payment methods.

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  • Bukalapak Joins Hands With Tanamduit to Sell Mutual Funds Online

    Bukalapak Joins Hands With Tanamduit to Sell Mutual Funds Online

    E-commerce platform Bukalapak has partnered with online investment platform Tanamduit to introduce mutual fund products to first-time retail investors. The partnership will see local asset management firms Bahana TCW Investment Management, Batavia Prosperindo Asset Management and Sucorinvest Asset Management offer five new investment products, ranging from equity to fixed-income funds, on Bukalapak’s mutual funds platform BukaReksa.

    At its launch in January 2017, BukaReksa only featured money market fund products offered by CIMB Principal Asset Management and Mandiri Manajemen Investasi.

    But to capture a larger market, Bukalapak joined hands with finance marketplace Bareksa in December 2017, adding four more asset management firms, Kresna Asset Management, Syailendra Capital, Ciptadana Asset Management and BNP Paribas Investment Partners, to the platform

    BukaReksa now features nine asset management firms offering 21 investment products, compared with Bareksa, which has 31 asset management firms offering 160 investment products.

    “We hope our partnership with Tanamduit can boost financial literacy and investment in the country,” said Destya Danang Pradityo, head of payment and financial services at Bukalapak.

    Through the BukaReksa platform, customers can invest from as little as Rp 100,000 to Rp 1.5 million ($7-$104) in mutual funds.

    Destya said BukaReksa has at least 120,000 registered customers, with around half of them active investors from across the archipelago.

    “We believe online investment will become part of our lifestyles. Our collaboration with Bukalapak forms part of our mission to educate people on the benefits of investing,” said Muhammad Hanif, business development director at Tanamduit.

    With rapid technological development and the growth in online transactions, e-commerce players see opportunities to provide various services, including financial and investment products. This has seen the emergence of fintech startups offering mutual fund investment has been a trend over the past three years.

    Aside from Bukalapak, other online marketplaces also joined hands with Bareksa, such as Tokopedia, which in April this year launched Tokopedia Reksadana, offering mutual funds through local asset management firm Syailendra Capital.

    Another fintech startup, Invisee, has also been offering mutual fund products online in partnership with various asset management firms since last year.

    According to Halim Haryono, deputy director of investment supervision and development at the Financial Services Authority (OJK), the number of people investing in mutual funds increased 16.25 percent year-on-year to about 930,000 by October this year, due to the rise of online mutual fund marketplaces.

    Only about 400,000 people invested in mutual funds in 2016, Halim said.

  • Bukalapak teams up with TIKI to ease delivery

    Bukalapak teams up with TIKI to ease delivery

    E-commerce platform Bukalapak kicked off on Wednesday the expansion of its partnership with courier service and logistics company TIKI to facilitate small and medium enterprises (SMEs) in selling their products.

    The new partnership will enable vendors to accelerate product delivery.

    For instance, TIKI provides a “booking code” feature in which vendors can fill in the data of senders and receivers online before sending the packages. When vendors arrive at a TIKI branch, they do not need to wait for TIKI employees to fill in the information anymore.

    “There will be [system] integration between Bukalapak and TIKI. The new features will be launched soon,” Bukalapak co-founder and chief financial officer Muhammad Fajrin Rasyid told at its headquarters in Kemang, South Jakarta.

    Another new feature offered to vendors is pick-up service that allows TIKI couriers to pick up goods from the vendors’ locations. Bukalapak has more than 1.7 million vendors with more than 38 million products offered on its online marketplace. About 500,000 vendors at Bukalapak use TIKI’s services.

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