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  • Love, Bonito acquires Singapore-based activewear label Butter

    Love, Bonito acquires Singapore-based activewear label Butter

    Southeast Asian omnichannel fashion retailer Love Bonito has acquired Singapore-based activewear brand Butter and a minority stake in healthcare startup Moom Health for an undisclosed sum.

    The activewear line will be rebranded as ‘Cheak’, a play on the word ‘cheeky’. The company said the acquisitions are part of Love, Bonito’s ambition to build “a holistic female ecosystem with a house of brands curated for Asian women”.

    The deal follows Love Bonito’s series C funding last year where it raised $50 million led by a Chinese venture capital giant Primavera.

    “Our long-term vision is to be a true life partner for our community of women, in and beyond fashion, and activewear is a key category we’ve looked to venture into since two years ago,” said Dione Song, CEO of Love, Bonito.

    “Merging forces with Butter came at the right place and time for both of us, and we look forward to reshaping our evolution into a female ecosystem alongside emerging passion-driven women-led brands.”

    Founded in 2020 by two Singaporean female entrepreneurs, Olivia Yiong and Tiffany Chng, Butter offers affordable activewear designed for Asian body types. Generating $500,000 in revenue in its first year of business with a five-product range, the fashion label is on course to reach 138 per cent year-on-year growth.

    Moom Health was founded by two sisters, Mili and Maya Kale, offering to formulate supplements with experts that combine ancient tradition with modern scientific practice. The Singapore-based startup raised $854,000 in a seed round last month led by DSG Consumer Partners, which was also joined by Love, Bonito.

  • Kellogg partners with Bega in peanut-butter flavoured cereal

    Kellogg partners with Bega in peanut-butter flavoured cereal

    Australia’s iconic breakfast brand Nutri-Grain has delighted fans with the launch of a new flavor mash-up that’s set to take your cereal game to the next level. Nutri-Grain has joined forces with Bega Peanut Butter to create an epic flavor combination with a nutty twist. The limited-edition Nutri-Grain Bega Peanut Butter Flavor Cereal consists of the iconic malty crunch that we know and love, followed by a flavor hit of peanut buttery goodness.

    Serving up an “epic taste explosion”, shoppers can grab a box for just $6.95 at Woolworths.

    The new creation comes off the back of the Nutri-Grain x OAK Plus and Coco Pops x Golden Gaytime collabs.

    “Australia went mad for our collabs last year, so we’ve upped the ante with another unstoppable collab,” Dan Bitti, Kellogg’s breakfast lead, said.

    “We’ve brought together the malty-crunch and peanut pieces to bring Aussies something new, that up until now they could have only ever dreamed about.

    Jacqui Roth, marketing manager, Spreads at Bega said: “We’re thrilled to be teaming up with Nutri-Grain. We can’t think of a butter brand to partner with as Bega Peanut Butter makes its debut in the cereal aisle.”

    Meanwhile, KitKat has launched two new flavors inspired by the original café cookie; Byron Bay Cookies.

    With the sweet treat collaboration of the summer, Aussies can now enjoy KitKat Inspired by Byron Bay Cookies – Milk Choc Chunk and Triple Choc.

    Now on supermarket shelves across Australia, the new creation marks the confectionary brand’s exciting first collaboration with an Australian brand, paving the way in cookie creations with an iconic local player.

    The new flavors are set to be a hit, with two options available to satisfy any and all chocolatey cookie cravings.

    The Milk Choc Chunk will delight the biggest cookie lovers, with crisp wafer fingers covered in white choc, topped with cookie pieces on a milk chocolate base.

    For those looking for an extra chocolatey hit, the Triple Choc has you sorted with milk chocolate-covered chocolate wafer fingers topped with crunchy cookie pieces.

    “We’re so excited to introduce KitKat brand’s first Australian collaboration to the market, and thrilled that it’s with iconic and beloved local cookie maker Byron Bay Cookies,” Nestlé head of marketing – confectionery Joyce Tan said.

    “We know Aussies will love these tasty additions to the range, and each bite is sure to transport them to their own beachside Byron Bay break.”

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  • Mandolé Orchard expands range with almond products

    Mandolé Orchard expands range with almond products

    Mandolé Orchard has expanded its range with the launch of Chocolate Almond Milk, Coconut Almond Milk, and Smooth Almond Butter.

    According to the brand, the three new products not only celebrate its “signature goodness and commitment to wholesome products but deliver something for everyone – even the fussiest of tastebuds”.

    Low in sugar and “completely clean” with “high” almond density, this product is promoted as the “perfect” afternoon refreshment, the “ultimate” smoothie companion, a “delicious” cocktail enhancer, or something for even the fussiest of young eaters.

    The new Coconut Almond Milk is said to be low in sugar, high in protein, and vitamin E.

    “There are fewer pairings made for each other more than coconut and almond,” says the brand. “The new product is like a vacation in a bottle.”

    The almond butter is made fresh on the family farm from a “delicious blend” of lightly roasted premium Mandolé Orchard almonds.

    The product is available in salted and unsalted.

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  • Pic’s Peanut Butter lands in Amazon stores

    Pic’s Peanut Butter lands in Amazon stores

    New Zealand food brand Pic’s Peanut Butter is one of the brands involved in Amazon’s ‘Clicks & Mortar’ initiative, which launched this week in the UK.

    The e-commerce giant is rolling out pop-up shops across the UK, giving small online business brands the opportunity to reach the high street market.

    More than 100 small online brands will be sold across the UK with pop-up shops set to open in Wales, Scotland, the Midlands, Yorkshire and the Southeast.

    The first pop-up store has opened in St. Mary’s Gate, Manchester, selling the wares of 12 businesses, including Pic’s Peanut Butter.

    According to Amazon, the year-long pilot programme will explore a new model to help up-and-coming online brands grow their high street presence. Independent research on the success of the pilot will be submitted to the British government, following the call for new ideas to develop the Future High Streets strategy.

    “Small businesses are one of our most important customer groups, and we’re thrilled to work with Enterprise Nation to design a comprehensive package to help entrepreneurs across the UK grow their businesses, both in-store and online,” said Doug Gurr, UK Amazon country manager.

    “From giving up-and-coming online British brands the chance to experience physical retail, to funding the training of full-time apprenticeships and helping to increase SME exports, Amazon is committed to supporting the growth of small businesses – helping them boost the economy and create jobs across the UK.”

    The project, in partnership with small business support group Enterprise Nation, Amazon, Direct Line for Business and Square Amazon will help create over 150 full-time apprenticeships at small online businesses through a new £1 million SME Apprenticeship Fund, while the Amazon Academy training programme will provide free digital training to help grow their sales and boost exports.

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