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Tag: Byredo

  • Byredo Elevates Luxury Shopping Experience with New Flagship Store in Hong Kong’s Central District

    Byredo Elevates Luxury Shopping Experience with New Flagship Store in Hong Kong’s Central District

    Luxury fragrance brand, Byredo, has further solidified its presence in Hong Kong’s high-end retail sector by launching a flagship store in the city’s Central district.

    The New Store’s Unique Design

    The store, situated on Gough Street, boasts a unique architectural design, drawing inspiration from traditional shopfront gates for its stainless steel exterior. Inside, the space adopts a minimalist aesthetic enhanced by a thoughtful selection of materials. Granite flooring, textured plaster walls, and exposed steel elements create a modern, industrial ambiance. Wood and burgundy accents are used sparingly, adding warmth and richness to the overall scheme.

    Prioritizing spaciousness and meticulous product display over cluttered merchandising, the store design aims to offer an enjoyable and comfortable shopping experience.

    Product Range and Customer Experience

    The store’s primary focus is on the brand’s fragrance collection. However, the brand’s body care, home, and cosmetic product ranges are also featured, each having its designated display area. The built-in sink within the store allows customers to try out the products, reflecting the brand’s commitment to interactive and experiential beauty retail.

    Byredo, in a statement, eloquently described the new store as “more than a store, it is an atmosphere. A distilled expression of material, memory, and movement.”

    Byredo’s Expansion in Hong Kong

    The Gough Street store marks Byredo’s second flagship store in Hong Kong. The brand first entered the Hong Kong market in 2015, and just seven years later, it launched its first flagship store on Fashion Walk in Causeway Bay in 2022.

    Questions & Answers

    Where is Byredo’s new flagship store located?
    The new flagship store is located in Hong Kong’s Central district, on Gough Street.

    What is the main focus of the product range in the new store?
    The store primarily showcases Byredo’s fragrance collection, supplemented by body care, home, and cosmetic products.

    When did Byredo first enter the Hong Kong market?
    Byredo made its initial foray into the Hong Kong market in 2015.

  • Byredo launches Hong Kong flagship store

    Byredo launches Hong Kong flagship store

    Fragrance company Byredo is focusing on its Asian expansion, opening its first flagship store in Hong Kong.  With the goal of “transforming memories and emotions into things and experiences,” Ben Gorham founded the European luxury brand Byredo in Stockholm in 2006. The retailer now has a presence in more than 40 countries and offices in key markets including China, Korea, the US and the UK. Source: Byredo Located on Causeway Bay’s Fashion Walk, the store features a dark grey b

    Located on Causeway Bay’s Fashion Walk, the store features a dark grey brick exterior and furniture like “a lacquered mechanical table, galvanised metal cabinets, cowskin daybed, douglas fir bag shelf, and counter”. All were designed by Halleroed – a Swedish design agency – in partnership with Byredo.

    The store offers a range of perfumes, body care, home fragrances and accessories, which focus on craftsmanship and quality. The Hong Kong flagship will also provide delivery services and customisation services for bespoke products.

    Byredo first entered Hong Kong in 2015, opening retail counters in the Lane Crawford department store. The brand was acquired by Puig in May with its two founders Ben Gorham and Manzanita Capital remaining shareholders.

    Gorham continues to provide leadership while Capital remains dedicated to the long-term expansion and vision of the brand.

  • Byredo opening Singapore flagship store

    Byredo opening Singapore flagship store

    Swedish luxury brand Byredo has opened its first flagship store in Singapore.

    Located in Ngee Ann City shopping center, the store offers a wide range of fragrances, leather goods, and accessories.

    The store facade features a gray concrete wall with the brand logo highlighted by white lights. The interior design creates a modern and futuristic vibe by using elements such as metal shelves and metal-framed mirrors. The storehouses three displays in orange, standing out from the plain gray background and carpet.

    Besides launching its first boutique in Singapore, the brand is to launch its first beauty line with makeup artist Isamaya Ffrench next month. The line will include eyeshadow, eyeliner, mascara, lip balm, and lipstick.

    Founded in 2006 by Ben Gorham, Byredo is known for its fragrances, leather goods, and accessories.

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