Café Amazon has launched Amazon Fizzpresso across 7-Eleven stores in Thailand. The product brings zero-sugar sparkling ready-to-drink coffee to convenience shelves nationwide.
Two fruit flavours lead the debut: Yuzu and Peach. Both combine carbonated water with instant coffee notes to mimic a coffee soda. Earlier sparkling coffees in Thailand stayed in specialty grocers at premium prices. 7-Eleven’s retail footprint will test whether the drink works as an everyday convenience purchase.
Formulation and convenience distribution
The Peach variant contains water, 0.53 per cent concentrated peach juice, and 0.38 per cent coffee powder. Sucralose and acesulfame potassium replace sugar to keep the drink low-calorie. Acidity regulators and standard preservatives round out the shelf-stable formulation.
Selling through 7-Eleven gives the chain immediate access to thousands of high-traffic locations across Bangkok and provincial hubs. In grab-and-go coolers, the product competes directly against carbonated soft drinks, energy drinks, and traditional canned milk coffees.
Regional push into fizzy brews
Sparkling coffee has seen mixed consumer reception across Southeast Asia, though regional chains continue to back the format. Malaysian operator ZUS Coffee introduced its canned Coffizz line in Original and Zesty Lime variants in 2024. Those cans remain on retail shelves despite polarized early feedback.
Independent roasters and smaller regional players have treated sparkling coffee as a novelty drink. Café Amazon brings the manufacturing scale of parent group PTT Oil and Retail Business. The real test is whether repeat purchases hold up in convenience chillers once initial curiosity fades.
