Retail News CRM

Tag: cafe chains

  • Punthai Coffee Signs Influencer for Five-Drink Matcha Menu in Thailand

    Punthai Coffee Signs Influencer for Five-Drink Matcha Menu in Thailand

    Thailand’s Punthai Coffee has signed social media creator Khun Noey as its first brand partner. Together, they will roll out a five-part matcha drink series across the chain’s network.

    That partnership runs through 2026 and builds on an earlier customisation campaign. It targets younger consumers and specialty tea drinkers in the country’s competitive beverage market.

    A Five-Recipe Rollout Across Stores and Delivery

    The chain will release five exclusive matcha beverages under the campaign banner “The Matcha That Noey Loves”. The first item, named Matcha Latte Rocky Mountain, went on sale on 15 October. It remains on menus through 31 December 2026 across physical outlets and delivery channels.

    This debut drink features two shots of matcha latte over lightly sweetened fresh milk and konjac jelly. Baristas finish the beverage with whipped cream, brownie chunks, crushed Oreo cookies and caramel syrup.

    Targeting High-Margin Custom Additions

    Chains across Southeast Asia lean heavily into dessert-style tea drinks to lift ticket sizes and draw younger foot traffic. Operators use layered toppings, jellies and branded confectioneries to justify premium price points over standard iced coffees.

    For store teams, building complex specialty drinks introduces kitchen friction during peak hours. Punthai is betting that creator-led recipes create enough volume and delivery demand to offset the added assembly time per cup.

    From Social Customisation to Official Menus

    The campaign follows the brand’s Punthai D.I.Y. Promotion, where customers shared their own drink combinations on social media. Turning user recipes into formal menu items gives the chain a low-cost testing ground for flavour trends before committing to seasonal supplies.

    Four additional drinks in the collaborative series will debut over the coming months ahead of the 31 December 2026 cutoff.

  • Tealive Launches Orange Coffee Blend from 3 Nations in Sepang

    Tealive Launches Orange Coffee Blend from 3 Nations in Sepang

    Tealive introduced a limited-time Orange Coffee line in Sepang on 29 September 2026 to capture a bigger slice of Malaysia’s competitive coffee sector.

    The release uses coffee beans sourced from three nations to target daytime coffee consumers beyond the brand’s established bubble tea audience.

    Tealive aligned the promotional rollout with motorsport gatherings at the Petronas Sepang circuit, pairing the citrus beverage concept with seasonal trackside footfall.

    Branching Beyond Milk Tea

    Bubble tea operators across Southeast Asia continue pushing into freshly brewed coffee to diversify store revenue. Pure-play tea brands face crowded high streets and steep discounting from competing regional kiosks.

    Adding fruit-infused coffee drinks allows front-line beverage retailers to drive higher transaction counts during morning and early afternoon dayparts. It also captures consumers who bypass traditional milk-heavy teas for lighter espresso options.

    Citrus Blends and Menu Variations

    Fruit-forward espresso drinks have become standard offerings in urban cafe markets across Asia. Combining citrus juices with iced coffee appeals directly to younger demographics seeking refreshing, lower-dairy alternatives in tropical climates.

    For operators, cold citrus recipes require minimal back-of-house retooling while commanding premium seasonal price points. Sourcing multi-origin beans gives chain operators room to market quality credentials without moving fully into high-cost single-origin brewing.

    Competition in Malaysia’s Beverage Sector

    Malaysia’s ready-to-drink coffee sector features aggressive rivalry between domestic specialty chains, international franchises, and convenience store counters. Fast product iteration helps major chains maintain consumer engagement against fast-expanding kiosk competitors.

    Limited-edition beverage series serve as low-risk trials for broader product shifts. By testing customer uptake over short campaign windows, brand managers evaluate ingredient sourcing and store-level preparation speed before committing to permanent menu revisions.

    Event Venues and Seasonal Footfall

    High-capacity sporting locations like Sepang offer valuable real-world testing environments for seasonal beverage launches. Peak crowd flows test staff throughput and supply chain resilience under tight operational windows.

    Sales data gathered during the Sepang event window will determine whether citrus coffee blends secure a permanent place across the chain’s wider domestic store network.