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Tag: cafe24

  • Korea’s Cafe24 launched in Japan

    Korea’s Cafe24 launched in Japan

    South Korean e-commerce platform Cafe24 has launched in Japan. The new Japanese service offers local businesses solutions to use online stores, payment gateways, logistics networks and marketing tools to reach global customers. Japanese businesses are able to use the service to build multilingual online stores and offer international and Japanese payment gateway services.

    The Japanese e-commerce market is currently the world’s fourth largest, growing in value at more than ¥1 trillion per year.

    Cafe24’s CEO Lee Jae-suk said: “Our expansion into Japan’s e-commerce market marks an important milestone and adds momentum to our growth as a global company … We will continue to rigorously sophisticate the Japanese platform in accordance with local situations to successfully set roots in Japan’s e-commerce market.”

    Cafe24 has indicated plans to expand into English-speaking countries and Southeast Asia, following Japan.

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  • Cafe24 to partner with Shibuya109 in O2O concept

    Cafe24 to partner with Shibuya109 in O2O concept

    Cafe24 and Shibuya109 have joined together to promote Korean fashion products in Japan and Japanese products on the global online marketplace.

    The South Korean online retail platform Cafe24 has found an ideal partner in iconic Japanese fashion mall Shibuya109 to promote international sales of products from both countries in an O2O initiative which involves an exchange of business infrastructure and expertise.

    The two firms will jointly open a pop-up shop in the Shibuya109 online to offline integrated store Imada Market later this year.

    Cafe24 expects that the partnership will make localised offline store selection, product sales and integrated marketing services available for Korean brands seeking to rapidly enter the Japanese market.

    Shibuya109 President Tomoo Kimura said, “It is exciting to be able to introduce Cafe24’s K-fashion brands through Shibuya109’s Imada Market. Shibuya109 will work to build a lasting relationship with Cafe24 to help Japanese brands go global.”

    Shibuya109 fashion mall was founded in 1979, and sells to a young target market. The brand opened in Hong Kong’s Harbour City in 2016.

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  • Korea’s Hotping fashion mall goes global

    Korea’s Hotping fashion mall goes global

    Korean women’s clothing mall Hotping entered the global market just six months ago – and already cross-border sales account for 10 per cent of its turnover.

    Monthly sales to customers outside Korea have now surpassed the 100 million won (US$84,000) mark.

    “We believed that winning new markets quickly would secure future competitiveness after we started up in 2014 and we launched the English, Chinese, and Japanese versions of our online mall through the global eCommerce platform of cafe24,” explained CEO Kim Yeo-jin.

    “We received orders from international customers even when we had the Korean site only, which also quickened our entry into the global market.”

    Established in 2014, Hotping is a Korean women’s clothing specialty mall that carries trendy products popular in the world of fashion. Like its name suggests, Hotping is a ‘portmanteau’ word mixing hot trend and lovely pink. Another notable characteristic is that Hotping satisfies customers of various body types since it carries sizes from 44 (equivalent to XS in the US) to 105 (equivalent to XXL) for most of its products.

    As a result of the company’s continued sponsorship of the wardrobes used by Korean costume dramas, Hotping has been enjoying great brand awareness, particularly in countries swept by the Hallyu, or ‘Korean Wave’, notably the US, China, and Japan. In addition, as it carries a number of elegant and exclusive clothing lines, news anchors have also been inquiring about sponsorship.

    Hotping is also winning immense popularity with its line of highly elastic Magic Pants, whcih are proving popular globally thanks to a fun marketing campaign that sees dancers posing in a number of positions that highlight their extreme elasticity.

    Kim adds: “We will continue to make efforts to win new markets and will also continue offering beautiful clothes to our customers at reasonable prices like we do now.”

  • Korea’s GearX finds favour online

    Korea’s GearX finds favour online

    Korean underwear brand GearX says sales of its functional sportswear online is booming – especially in Japan, China, Southeast Asia and America.

    While not revealing actual sales figures the company says its online mall is succeeding because the brand is building popularity by maintaining reasonable prices for products that boast excellent functions, “contrary to a number of global functional wear brands that started out as offline businesses and formed high price range”.

    Now, Lee is planning to expand GearX’s product range to include functional yoga outfits, running and cycling apparel.

    GearX is running its shopping mall in multiple languages including English, Chinese, andJapanese using the Global Service of cafe24, Korea’s largest shopping mall solution provider. GearX’s products are also available on global online shopping malls such as Amazon.com of America and Qoo10 of Singapore.

    GearX’s products include base layer, rash guard, and underwear; all of them offer fast-drying, UV blocking, and antibacterial features. GearX applies a seamless sewing technique on the clothing to achieve excellent flexibility. Thus, all of GearX products fit the body without extreme tightness.

    “From the very beginning, we focused on developing a highly functional fabric that relieves heat, maintains coolness, and repels insects. As a result, we have become Korea’s first, and only, functional clothing manufacturer to acquire a patent for the fabric,” said Sang-hun Lee, president of GearX.

    “After successfully developing the fabric, he had also developed and introduced a sewing technique that would not irritate the skin considering the the fact that the product is in direct contact with the skin.”

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  • Korean online malls draw global shoppers

    Korean online malls draw global shoppers

    The number of customers using Korean online malls is sharply increasing not just in China and North America, but in new markets around the globe.

    SimpleX Internet, which runs Korean eCommerce solutions specialist cafe24, says Korean cross-border shopping malls are tapping into markets in Southeast Asia, Europe, South America and Australia.

    President Lee Jae-suk says while making the best use of the online environment that provides an easy way to reach customers around the world compared with the offline market, many Korean shopping malls have had success from customising their website experience and offer to each country.

    Funny Love, an online shopping mall specialising in ‘family looks’ has become so successful online, it opened an offline shop in Kazakhstan recently. This is the outcome of the cross-border shopping mall that has drawn great attention among local consumers since 2013. The company’s belief that ‘Korean style family look’ would fit perfectly into the sentiment of Asian people has come true, and thus, the expansion of their sales channels to Vietnam and Singapore.

    Mother’s Corn which specialises in eco-friendly tableware for children, made from plant materials, has acquired the strict CE mark and the Federal Institute for Drugs and Medical Devices certificate through its own manufacturing technology. As a result, this has enabled the company to make inroad into markets in over 10 countries in Southeast Asia and Europe, including the Philippines, Indonesia, France, Poland and Germany. It has doubled its overseas sales as of May of this year compared with the same period last year.

    President Kim Mi-jin explained: “We won the trust of consumers around the world by providing details of the products using various online contents. We will expand the demand in Europe by releasing new products such as dishwashers.”

    Jam Studio, the design props dealer, boosted its business through cross-border shopping mall targeting Southeast Asia. Even slightly more expensive products are selling well due to the popularity of the Korean Wave in Southeast Asia. The customised marketing using Social Networking Services (SNS) such as Facebook and Instagram also played a part.

    In addition, shopping malls carrying environment-friendly organic products for Canadian and Australian consumers and those carrying moisturising cream for consumers in hot regions of Southeast Asia are also examples of marketing based on the characteristics of each country.

    Language is no barrier for consumers using Korean crossover shopping malls around the globe. Korean companies setting up cross-border shopping malls through cafe24 can do so in English, Chinese, Japanese, Spanish, and Portuguese through cafe24, and French and German will be available within this year as well.

    “7 billion people around the world are purchasing Korean products through the experienced eCommerce infrastructure,” said Lee Jae-suk of cafe24 parent SimpleX Internet.

    “Korean cross-border shopping malls will strengthen their competitive edge with strategies customised to each country.”

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