Vans skateboarding heritage is celebrated in a community-driven retail space just opened in Los Angeles.
The 11,500sqft store is themed around the skateboard culture in the region and features event space and studio as well as its footwear range.
“Our Downtown LA store opening signifies a new Vans chapter as we continue our mission and commitment to being community and experience focused,” said Van’s VP marketing Carly Gomez.
“Downtown LA has a rich history of the skate culture and artistic freedom. Not only will we be opening our doors to the new space, but we will introduce Studio808, located on the second floor of the new store where the community can share their creative energy through workshops, exhibitions and more.”
A dedicated skate shop within the space retails hard goods from local brands. The store also sells a range of curated publications.
“For 54 years, Vans has called California home,” said Van’s regional VP/GM Mitch Whitaker. “We’re grateful to be reinforcing the brand’s Southern California roots and legacy through this new space that is both reflective of, and designed for, the community and unique experiences.”