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Tag: Callaway

  • Farah China to launch next year

    Farah China to launch next year

    Perry Ellis International has signed an agreement with MRH SpaRotica Groupe (MRH) to introduceFarah China next year.

    The brand will be launched in department stores, free-standing stores and specialty outlets as well as online with third-party eCommerce platforms such as Tmall. The first free-standing Farah store is planned to open early next year.

    With street credibility, the Farah has creative brand ambassadors from art, music and modern culture who are empowered to become product developers, storytellers and educators inspiring millennials. The products are sold internationally through major retailers and company-owned stores, as well as online.

    “This is our first agreement for Farah in greater China and represents a major step in the expansion of the brand outside of the United Kingdom and Europe,” says Perry Ellis International chairman/CEO George Feldenkreis.

    MRH president/CEO Richard Kisembo says the company is confident of the impact Farah can make in China. “We believe in brands that make emotional connections with consumers, and Farah will stand out for its modern classics.”

    Perry Ellis International is a designer, distributor and licensor of men’s and women’s apparel, accessories and fragrances. It owns a portfolio of brands including: Axist, Ben Hogan, Cubavera, Grand Slam,  Jantzen, John Henry, Laundry by Shelli Segal, Manhattan, Original Penguin by Munsingwear, Perry Ellis, Rafaella and Savane. The company also licenses trademarks from third parties, including Jag and Nike for swimwear, and Callaway, Jack Nicklaus and PGA Tour for golf apparel.

    Based in Shanghai, MRH curates and invests in brands through acquisition and licensing. It has retail stores, distributes merchandise through franchisees, and runs eCommerce websites.

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  • Warm weather chills TSI Holdings bottom line

    Warm weather chills TSI Holdings bottom line

    With unseasonably warm weather at the end of last year dampening demand for winter clothing, Japanese apparel retailer TSI Holdings had weaker earnings for the year ended February 29.

    Its operating profit was flat at about 1 billion yen (US$8.86 million), falling short of a 1.2 billion yen projection. Sales fell about 9 per cent to 165 billion yen against a predicted 167 billion yen.

    Same-store sales, including online data, eased 3.6 per cent, with dips of 8 per cent for November and 4.1 per cent for December. High-margin items such as wool overcoats from mainstay brand Natural Beauty Basic met lukewarm demand.

    During the quarter, the company opened 58 stores for 21 brands, and has been negotiating with domestic and overseas apparel and natural cosmetics companies, leading to partnerships with a Chinese apparel company and a domestic beauty industry company.

    TSI also reports a “drastic shift” from paper media to digital promotion, and is enhancing its relationship with Google. This follows its eCommerce ratio growing from 9.6 to 10.8 per cent.

    Almost all brands’ O2O sites are now on the table, says the group, which is developing smartphone apps. Four brands opened sites – Free’s Mart, Jill Stuart, Natural Beauty and Zio Bernardo. Free’s Mart also became the first Japanese brand launched on the Zalora eCommerce site in Southeast Asia.

    The group’s own eCommerce sites grew 129 per cent year-on-year, from 11 to 20.

    TSI has 14 apparel subsidiaries in Japan and three overseas, and its 63 brands include Adore, Callaway, High Street, Nano Universe and Stussy.

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