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Tag: Capillary

  • Capillary Technologies Announces Continued Business Momentum in Southeast Asia

    Capillary Technologies Announces Continued Business Momentum in Southeast Asia

    Capillary Technologies, a leading provider of CRM and digital retail solutions, announced results for 2018 that show significant year-over-year business momentum. The company highlighted many significant developments that contributed to its most successful year since its entry into Singapore in 2012. In 2018, the company posted a record 100% growth from sales of its omnichannel retailing and CRM software in Southeast Asia. From its headquarters in Singapore, Capillary has established a growing presence in Malaysia, Thailand and Indonesia, servicing more than 14 million customers regionally and over 450 brands such as Courts in Singapore, Caring Pharmacy in Malaysia. With over 10 million monthly transactions across 1,400 regional stores, global revenues witnessed an exponential increase of 55% in 2018.

    Solving the region’s retail challenges with AI technology

    The use of artificial intelligence (AI) has been growing by leaps and bounds amongst Southeast Asian retailers. According to a recent report on artificial intelligence in Southeast Asia, more than 24,000 AI-related papers have been published in the Southeast Asia region, with Singapore, Malaysia and Thailand accounting for 86% of the output.

    To help brands realise the full potential of AI and machine learning, Capillary launched several AI-powered solutions: VisitorMetrix, Personalized Campaigns and Instore AI. These innovative products help brands to access accurate and real-time data on visitors and integrate it with transaction data.  Retailers can get insights on store staff effectiveness, power hours, conversion rate, and campaign effectiveness among others. Moreover, personalised analysis of each customer’s needs, preferences and motivations empower retailers to create an ‘offline clickstream’ of data which can be used to provide relevant recommendations and a highly engaging shopping experience.

    Abhijeet Vijayvergiya, President & Managing Director, Global Accounts and APAC, Capillary Technologies said, “Capillary is delighted with the results that we have achieved in Southeast Asia for 2018. The regional retail industry is moving towards providing personalised and seamless experiences to the ever-changing digital consumer. With greater AI implementation, we will see brands capturing more and more data on consumer behavior and preferences across multiple channels to start building individual profiles for each consumer. We are proud to work alongside these online and offline retailers to deliver superior experiences.”

    Leading brands tap on Capillary to drive customer engagement

    In Southeast Asia, Capillary Technologies has partnered with leading brands such as Bata, a leading shoe retailer, to strengthen its omnichannel CRM strategies. “To really improve our brand-customer relationships, we feel it is imperative for us to find ways to walk and talk with our consumers across the various channels they use in their buying journey. The engagement had to be consistent, connected and seamless across platforms,” said Roberto Longo, President – Asia Pacific, Bata on the brand’s objectives for its CRM initiatives. With Capillary, Bata was able to achieve 2.2 times higher returns from targeted campaigns in Singapore and registered 57 times more ROI from Facebook campaigns in Malaysia. In other markets as well, the brand has seen 10 times increase in ROI from its overall CRM investments.

    One of Singapore’s leading F& B chains, TungLok Group recently partnered with Capillary to drive digital customer loyalty and personalised engagement. As a result, TungLok Group experienced a 350 percent increase in sales and a 139 percent increase in loyalty sales. Carolyn Tan, Senior Vice President, Marketing & Corporate Communications at TungLok Group said: “TungLok Group takes immense pride in serving its customers a high-quality experience at every touch point. With Capillary, we extended this beyond our restaurants and outlets. Their inputs on who to target, when and with what offer has been key to improving customer relationship and in turn, contribute to our growth.”

    Ready for 2019

    Capillary Technologies is preparing for even more significant growth in 2019 with the aim of achieving 70% growth globally. In February 2018, it announced an approximate US$20 million funding raised from investors, including its existing investors, Warburg Pincus and Sequoia Capital. This was followed by another round of funding led by Warburg Pincus in October later the same year. Plans are also officially underway for expansion into Vietnam and the Philippines by the end of 2019.

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  • Capillary Technologies Leads Bata’s Omnichannel CRM Journey to New Markets in Southeast Asia

    Capillary Technologies Leads Bata’s Omnichannel CRM Journey to New Markets in Southeast Asia

    Capillary Technologies, a Singapore-based company that provides consumer insights, personalised engagement, omnichannel commerce and loyalty solutions, has been appointed as a strategic partner of Bata, a leading shoe brand. The partnership will help Bata strengthen their omnichannel CRM strategies in Philippines and Vietnam.

    Beyond these two markets, for more than three years Capillary has been acting as Bata’s CRM partner in six Asian countries including Singapore, Malaysia, Indonesia, Thailand, India, Bangladesh and also three African countries – Kenya, Zambia, and Zimbabwe.

    Capillary powers Bata’s loyalty program, develops targeted & personalised, omnichannel campaigns, and performs in-depth consumer and business analytics for over 2,000 stores across these markets. With the goal to provide a unified CRM platform for all its markets, Bata will be kicking off its game plan for Philippines and Vietnam in the second half of 2018.

    “We want to bring together exceptional products, and best-in-class retail technology to realise our passion for customer delight and deliver an exceptional customer experience. To really improve our brand-customer relationships, we feel it is imperative for us to find ways to walk and talk with our consumers across the various channels and touch points they use in their buying journey. The engagement had to be consistent, connected and seamless.” said Roberto Longo, President, Asia Pacific, at Bata. “Capillary has helped us achieve this, having been our trusted partner across six countries in Asia. There was no doubt about banking on Capillary’s expertise and innovative technology to take us ahead in Philippines and Vietnam.”

    With Capillary, Bata has been able to achieve 2.2X higher returns from targeted campaigns in Singapore and as high as 57X ROI from Facebook campaigns in Malaysia. In other markets as well, the brand has seen 10X increase in ROI from its overall CRM investments. With Capillary’s assistance, the brand has won multiple awards, most recently for the best use of analytics and also for their CRM and Loyalty program in Singapore and Malaysia respectively, in 2018.

    “We didn’t want to be just another shoe brand to our consumers. A brand they might be buying from once in a while. Instead, we wanted to build a close relationship with them and become a part of their lives. Thanks to Capillary, through targeted campaigns, insight backed CRM decisions, and omnichannel engagement, we believe we have made some lifelong customers” added Longo.

    Abhijeet Vijayvergiya, President & Managing Director, Global Accounts and Asia Pacific, at Capillary Technologies, also expressed Capillary’s delight in propelling Bata’s expansion into new markets: “This year, we foresee that Capillary will continue to grow exponentially across the globe. Our association with leading brands like Bata, who have partnered with us in many markets, reinforces the fact that the trajectory we have chosen for the company is the right one. We are definitely thrilled to help Bata in expanding its footprint in the Asia region.”

    In Southeast Asia, Capillary is working with 14 million customers and has more than 14 hundred stores active on its platform, including Mitra10, Bata, Caring Pharmacy, TungLok Group and McDonald’s. Fresh off a US$20m funding round led by existing blue chip investors Warburg Pincus and Sequoia Capital, Capillary also plans to use some of the new funds in strengthening its presence in Southeast Asia, including Indonesia, after achieving a threefold growth in the region.

     

  • Capillary Technologies raises $45m for expansion

    Capillary Technologies raises $45m for expansion

    Singapore-based Capillary Technologies has secured $45 million in new funding to expand its back end services to multichannel retailers.

    Capillary Technologies offers a cloud-based platform which powers end-to-end customer engagement, loyalty and social CRM solutions for more than 170 major brands across 20,000 stores, serving over 150 million consumers primarily in Asia, including India, South East Asia, China and the Middle East.

    Customers include industry leaders such as Pizza Hut, KFC, Puma, United Colors of Benetton, Pantaloons, Arvind Brands, Madura Garments, Red Tag, Bata, Courts, Lee and Timberland.

    The company says it has raised $45 million in a series C funding round led by an affiliate of private equity firm Warburg Pincus. Existing investors Sequoia Capital and Norwest Venture Partners also participated.

    Capillary will use the capital infusion to expand its offerings to enable clients to develop an omni-channel view of their customers, both organically by broadening its product suite, as well as inorganically via the acquisition of MartJack, Asia’s leading multi-channel commerce provider.

    Capillary’s cloud-based platform, which can integrate into virtually any point-of-sale device, offers a one-stop solution for retail marketers to engage with their customers, by capturing and analysing customer data, and enabling targeted customer communications to increase loyalty and engagement. By combining big data with a robust analytics engine, Capillary optimises the relevance and profitability of personalized offers to consumers in real-time, significantly increasing both loyalty and sales.

    “Warburg Pincus needs no introduction for the kind of strategic direction and commitment they bring to the table, in addition to the investment. This funding round validates our model and vision of enabling retailers to harness the power of the cloud and to provide a deeper connect for consumers across channels. It also puts us on the path to being one of Asia’s true product bellwethers, which will establish us as a strong contender on the global map of Enterprise SaaS solutions,” said Aneesh Reddy, co-founder and CEO of Capillary Technologies.

    “The retail sector in Asia is undergoing a significant transformation, as organised retail develops in tandem with eCommerce, and as retailers invest in tools to drive consumer loyalty and retention across online and offline channels,” said Nitin Nayar, MD of Warburg Pincus.

    Concurrent with the capital raising, Capillary has also expanded its portfolio in areas of multi-channel commerce enablement, online-to-offline, predictive analytics and customer experience to expand its product and customer service capabilities.

    MartJack is Asia’s leading multi-channel commerce platform serving over 250 companies, including major global brands such as Walmart, Unilever, Future Group, Lulu, Clarks, Body Shop and Aramex, who use its cloud platform to develop online storefronts enabling digital commerce with shoppers.

    Its ready-to-use software platform provides a one-shop digital commerce solution to brands across Asia, featuring 30+ payment partners, 10+ logistics partners and 70+ service partners (e.g. digital marketing, web development, catalog management, design services).

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