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Tag: catalog

  • Indian Consumers Prefer 3D Catalogues As Digital First Trend Takes Off Because Of COVID19

    Indian Consumers Prefer 3D Catalogues As Digital First Trend Takes Off Because Of COVID19

    Eccentric Engine’s One 3D platform has been powering the virtual showroom and 3D catalogs for various automobile OEMs has released a survey which reveals 7.6 million Indians chose to experience cars virtually in 3D on platforms enabled by its technology in 2020.

    It reports a 300 percent increase from 2019 for its visualization platform One 3D. The data is based on 100 million interactions and over 500 respondents spanning tier 1, tier 2 and tier 3 cities. Its platform enabled research for cars in a virtual 3D format.

    Eccentric Engine’s 3D configurator has been in the market since 2018. Most recently, it enabled the 3D experiences for MG Motors, Citroen and Tata Motors.

    “In India, we work with Maruti Suzuki, Tata Motors, MG, Citroen, Toyota, and Nissan. And also with the newly formed Stellantis (which is the whole PSA group plus FCA),” revealed Varun Shah, the co-founder of Eccentric Engine.

    Shah reveals his platform enables users to explore granular details about vehicles, including details that can’t be explored in review videos or online activations.

    The survey revealed that 51 percent of the sessions were from the 6 top-tier cities including New Delhi, Mumbai, Pune, Hyderabad, Bangalore and Chennai. Even Lucknow broke into 3 percent of the digital sessions making its way into the top 10 cities in India. Interestingly, tier 3 cities accounted for 9 percent of the queries which is an impressive number.

    The survey also revealed that 91 percent of the users who experienced the car online ended up buying the same car offline.

    “By intuitively integrating the real and digital world with One 3D we are excited to create an unprecedented level of customer engagement for our OEM partners to understand evolving consumer needs and help them serve their customers better by offering world-class product visualization that can create surprise and delight and personalize their buying experience,” said Varun Shah.

    The survey also revealed that non-resident Indians were making buying decisions for their families in India digitally. 4.6 percent sessions were from NRIs out of which 31 percent were from North America, 32 percent were from the Middle East, 10 percent were from Europe, 5 percent from the UK, 4 percent from Australia, 2 percent Africa and 1 percent from Latin America.

    The survey also showed blue and white were the most popular shades by more than 40 percent. 35 percent people preferred the colour grey, brown and silver. Red, black and orange were preferred by 15 percent.

    Indian automakers have seen a sharp rise in digital interaction over the past couple of years and yes, it’s been largely driven by the pandemic. Audi India, Volkswagen India saw an uptick of 70% in online interface compared to pre-covid times and with new tech, enhancing that experience for customers is going to be paramount. More manufacturers are now getting into the game and innovation is at the top of everyone’s agenda.

  • Ikea sunsetting catalogue after 70 years

    Ikea sunsetting catalogue after 70 years

    After almost 70 years, Swedish furniture giant Ikea is scrapping its iconic catalog.

    The company will no longer produce print and digital versions of the book, it announced Monday.

    It’s been touted as the most widely-distributed publication in the world, and more copies of the catalog are printed each year than the Bible or Quran.

    Ikea’s decision to scrap the catalog didn’t come lightly. The company collected extensive customer feedback, it said, and decided to focus on its online store instead.

    Ikea has seen a significant shift in consumer behavior thanks to the digital boom. In 2019, its online retail sales grew 45% worldwide.

    Fewer people are using the catalog because of changing media consumption, it added.

    The company will release a book of home furnishing inspiration “as tribute” in fall 2021.

    “For 70 years it has been one of our most unique and iconic products, which has inspired billions of people across the world,” Konrad Grüss, managing director of the chain’s global franchisor Inter IKEA Systems, said.

    Ikea described the decision as “emotional but rational.”

    Perhaps surprisingly, Ikea didn’t didn’t explicitly cite its environmental credentials as a reason for the decision.

    The company has increasingly focused on sustainability as it works towards its goal of becoming carbon positive by 2030, and in November it started buying back and reselling UK customers’ used furniture to counter the mass consumption associated with Black Friday.

    This is the second time Ikea’s catalog has hit the headlines this fall.

    In October, Ikea reissued some editions of its 2021 catalog because it included an image that it admitted could reinforce racist stereotypes

    The first 68-page Ikea catalog was released in 1951 by the furniture chain’s founder Ingvar Kamprad, eight years after the company launched.

    Its print run of 285,000 copies was distributed across southern Sweden

    Fast-forward to 2016, and the catalog reached its highest print run. Around 200 million copies were distributed in 69 different versions, 32 languages, and more than 50 markets. Since 2000, Ikea has launched a full digital version of the catalog, too.

    The catalog as we now know it is a massive affair for Ikea, taking around nine months to design each year. It shoots the images in its own studios in Älmhult, Sweden, which is one of the biggest photo studios in Europe.

    The Ikea Museum, which is located in the same city, includes an exhibition on the catalog’s history.

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  • Two million Shoppers to receive first eBay catalogue

    Two million Shoppers to receive first eBay catalogue

    EBay Australia is mailing its first-ever printed catalog to two million Australian households on Tuesday to remind customers that 90 percent of the products on its platform is brand new.

    The 16-page catalog contains over 100 items from the 40,000 Australian retailers that sell on the online marketplace, which is by far the most visited e-commerce site in the country.

    It features items from a range of categories, including electronics and technology, men’s and women’s fashion, heating, bedding, kitchen and cleaning, appliances, liquor, glassware, toys and gaming, entertainment, backyard, and garage.

    EBay selected items to reflect the range and value it offers compared to bricks-and-mortar retailers.

    “We partnered with our sellers to get the best deals on a variety of items including brands like Dyson, KitchenAid, and Apple – reflecting the unbeatable range and value on eBay,” Julie Nestor, chief marketing officer at eBay Australia said.

    “The product selection is also seasonal, showcasing our top picks for the winter months,” she said, hinting at the possibility of more seasonal catalogs to come.

    The catalog provides a way for eBay to reach customers offline. It’s another example of the growing trend of pure-play retailers branching out into the physical world, as they come to understand that shoppers don’t stick to a single channel.

    “We’re adopting a similar strategy many traditional bricks-and-mortar retailers have – by having both a physical and online presence,” Nestor said in an email announcing the catalog.

    EBay is also launching a shoppable digital catalog from May 21.

    Nestor declined to say whether the printed catalog is a precursor to other offline initiatives, such as a pop-up or bricks-and-mortar store, in future.

    “As Australia’s number one online shopping destination, eBay is always looking for new ways to engage with buyers and empower its seller community,” she said.

    “Both online and physical channels will continue to be important. “

    The two million households receiving the catalog are located across metro Sydney, Melbourne, Brisbane, and Perth and include existing buyers as well as those who may not have considered eBay before, Nestor said.

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