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  • Celsius Energizes Aston Martin F1 Team with Global Multi-Year Partnership: A New Frontier in Formula 1 Sponsorships

    Celsius Energizes Aston Martin F1 Team with Global Multi-Year Partnership: A New Frontier in Formula 1 Sponsorships

    Celsius, a renowned energy drink brand, has embarked on a multiple-year worldwide affiliation with the Aston Martin Aramco Formula One team, becoming the team’s ‘official Global Energy Drink Partner’.

    Aligning with Global Expansion

    This deal coincides with Celsius’ ongoing global expansion into key markets including the United Kingdom, Australia, France, Canada, and the United States. The collaboration aims to enhance the visibility of the Celsius brand within the Formula 1 setting and its worldwide audience.

    As an integral part of this alliance, both parties will incorporate the ‘Live Fit Go’ campaign by Celsius that was initiated in 2025 and set to broaden its reach to further markets by 2026.

    Fitness-centric Collaborations and Events

    Geared towards wellness-focused consumers and the racing fraternity, the two entities are also slated to organize fitness-based activations along with joint events bearing their respective branding.

    Jefferson Slack, MDC of Aston Martin Aramco Formula One, commented on the partnership, positive that it would introduce new energy into their I/AM program and foster better connections among ambition, culture, and community. He added that they would pioneer this initiative with the inaugural jointly-hosted Run club in Melbourne and plan to design numerous creative activations throughout the season to animate this partnership and jointly foster a movement of positive energy.

    These occasions will include running sections that take inspiration from race tracks and city landmarks. Concurrently, Celsius products will be accessible within the Aston Martin Aramco garage and at selected fan locations during the season.

    Collaboration with a Passionate Fan Base

    Kyle Watson, CBO of Celsius Holdings, noted that the fervent fan base of Aston Martin Aramco lays the foundation for a symbiotic partnership, heralding an exciting new chapter for Celsius in the realm of Formula 1.

    Questions & Answers

    What is the main goal of the partnership between Celsius and Aston Martin Aramco Formula One team?
    The partnership aims to enhance the visibility of the Celsius brand within the Formula 1 setting and its global audience.

    What kind of events are planned under the partnership?
    The partnership plans to organize fitness-based activations and jointly-branded events, featuring running sections inspired by race tracks and city landmarks.

    Where will Celsius products be available during the season?
    Celsius products will be available within the Aston Martin Aramco garage and at selected fan locations during the season.

  • Celsius Debuts Sparkling Raspberry Peach: An Exclusive 7-Eleven Flavor Revolutionizing the Australian Beverage Scene

    Celsius Debuts Sparkling Raspberry Peach: An Exclusive 7-Eleven Flavor Revolutionizing the Australian Beverage Scene

    Celsius, a renowned US energy drink brand, is introducing a flavour that will be exclusively available at 7-Eleven stores across Australia. This beverage, Sparkling Raspberry Peach, will be presented via the brand’s first-ever pop-up at the popular convenience store chain.

    The Sparkling Raspberry Peach flavour offers a delightful mix of succulent peach and a touch of zesty raspberry. A representative for Celsius anticipates that this new beverage will be popular among Australian consumers and could potentially become the preferred non-alcoholic drink of choice. This prediction comes on the back of a recent study which reported that roughly 40% of drinkers are seeking to reduce their alcohol consumption, creating an opportunity for non-alcoholic beverages like Celsius to fill the gap.

    The Sparkling Raspberry Peach flavour is currently available at 7-Eleven stores across the nation at a suggested retail price of $4.

    To commemorate the launch, a pop-up event was organised featuring Australian DJ and producer, DJ Cyril. Entry tickets were priced at $7.11 each, with limited availability.

    Adam Jacka, the General Manager of Marketing at 7-Eleven Australia, stated that their stores have consistently been a go-to spot for Australians to kickstart their day. Whether it’s a comforting oat latte, a chilly iced coffee, or a refreshing energy boost like Celsius, they cater to all preferences. Expressing his excitement about the partnership with Celsius, he added that the morning rave event was unconventional yet fitting. According to him, it encapsulates the spirit of 7-Eleven in its local, fun, and community-oriented approach.

    Celsius has recently broadened its product offerings in Australia.

    Questions & Answers

    What is the new Celsius flavor that is launching in Australia?
    The new flavor is Sparkling Raspberry Peach, a blend of sweet peach and tangy raspberry.

    Where will this new Celsius flavour be available?
    The Sparkling Raspberry Peach flavor will be exclusively available at 7-Eleven stores across Australia.

    What was the special event organised to celebrate the launch of the new flavor?
    A pop-up event featuring Australian DJ and producer, DJ Cyril, was organised to celebrate the launch.

  • Celsius Celebrates First Aussie Anniversary With New Sparkling Mango Lemonade Flavor

    Celsius Celebrates First Aussie Anniversary With New Sparkling Mango Lemonade Flavor

    This year, Celsius, the Swedish energy drink brand, is celebrating its first anniversary in the Australian market by launching a new flavor, Sparkling Mango Lemonade.

    Sparkling Mango Lemonade: A Fusion of Flavors

    The newly introduced Sparkling Mango Lemonade merges the exotic taste of mango with the tanginess of lemonade, resulting in a refreshing and invigorating beverage. As with all Celsius products, this new concoction is not only delicious but also health-conscious, containing B vitamins and being entirely free of sugar.

    As described by Andrew Brooks, the head of marketing for ANZ at Celsius, the Sparkling Mango Lemonade encapsulates the essence of summer. “Whether you’re pursuing the warm sun or in search of a tropical boost, this flavor imbues the vivacity and vitality required to keep moving,” he said.

    Nationwide Availability

    For those eager to try this new offering, the Celsius Sparkling Mango Lemonade is conveniently available in convenience stores, service stations, and Woolworths outlets across Australia. The suggested retail price of this new flavor is $4.

    Questions & Answers

    What is the new flavor introduced by Celsius in Australia?
    The company has launched a new flavor, Sparkling Mango Lemonade, to mark its first anniversary in the Australian market.

    What are the unique features of this new flavor?
    The Sparkling Mango Lemonade combines the taste of mango and lemonade. It also includes B vitamins and is completely sugar-free.

    Where can one buy Celsius Sparkling Mango Lemonade in Australia?
    The drink is available at convenience stores, service stations, and Woolworths stores nationwide.