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Tag: Central Chidlom

  • Siam Center Adds Three New Concepts in Three Weeks to Anchor Local Brands

    Siam Center Adds Three New Concepts in Three Weeks to Anchor Local Brands

    Siam Piwat opened three concept stores across fashion, beauty and wellness at Bangkok’s Siam Center over three weeks. The openings add local labels alongside Italian apparel brand Subdued.

    Among them is domestic apparel maker Maison Keeps, which opened its largest flagship to date on the first floor on September 4.

    The brand started in 2017 as an officewear line called Keeps. During pandemic lockdowns, it shifted into durable everyday basics for young adults and children. Earlier, on August 17, nail artist Grace Kantima Banjobdee opened Kantima House on the first floor. Her salon is styled like a living room and takes bookings through Line and Instagram. Local fragrance house 3rd Sense opened its first physical counter near the first-floor escalator on August 26. The brand sells scents themed around four energy paths, featuring artwork by Thai painter Juart Woraset.

    Local flagships and first-floor concepts

    These domestic labels join Italian Gen Z fashion retailer Subdued, which entered Thailand on Siam Center’s ground floor in July. Securing space requires tenants to follow Siam Piwat’s exclusivity mandate. The mall operator requires multi-branch brands to reserve a fixed share of their inventory exclusively for Siam Center. This keeps tenants from simply replicating standard mall assortments.

    That policy turns the venue into an incubator rather than a volume driver. By demanding bespoke stock allocations and custom store designs, the landlord trades standard chain rollouts for distinct merchandising. The goal is keeping foot traffic from migrating to larger neighbouring complexes.

    Exclusivity rules test tenant margins

    For independent labels like Maison Keeps and 3rd Sense, physical retail drives up overhead through staffing, fit-outs and custom production runs. Yet a ground- or first-floor lease in the Siam interchange district provides high footfall. It draws younger domestic shoppers and regional tourists that digital channels cannot match.

    Inventory management poses the main challenge. Carrying dedicated stock for a single branch ties up working capital. Smaller designers must maintain fast sell-through rates to justify prime-district rents against rivals in less restrictive centres.

    Competing along the Rama 1 corridor

    Siam Piwat also operates Siam Discovery and Iconsiam, and holds a stake in Siam Paragon. It has spent years positioning Siam Center against retail rivals Central Pattana and The Mall Group. Competition along Rama 1 Road and Ploenchit Road is tight as operators chase discretionary spend.

    Just over a kilometre to the east, Central Pattana’s renovated Central Chidlom department store is hosting its Time and Treasures luxury watch exhibition. The show runs from September 2 to October 11, displaying limited pieces priced up to US$15,000.

  • Now tourist can claim VAT refund in downtown Bangkok

    Now tourist can claim VAT refund in downtown Bangkok

    According to the announcement by the government’s Reveue Department regarding ‘Downtown VAT Refund for Tourist’, the campaign has kickstarted an initiative to set up counters in numerous locations across central Bangkok to help tourists proceed with VAT refund upon shopping at permitted VAT refundable retailers. VAT refund will be returned to tourists in the form of cash in Thai Baht, encouraging them to continue shopping in Thailand with ease and convenience. Apart from helping tourists, the campaign is initiated to promote growth and balanced income distribution to small businesses.

    As one of the founding parties of VAT Refund Center (Thailand) Co.,Ltd, Siam Piwat Co., Ltd. is proud to be the official partner and the representative to assist tourists with VAT refund processes in these 5 locations across Central Bangkok; Siam Paragon, CentralWorld, Central Chidlom, Robinson Sukhumvit,  and The Emporium. As one of the partnering department stores, Siam Paragon has completed all preparations to help and service incoming tourists at the highest capacity.

    Senior Executive Vice President for Siam Piwat Co., Ltd. retail business development division Charnchai Cherdchoowongtha-nakorn said, “Siam Paragon is delighted to fully support the government’s policies and work with the Revenue Department. ‘Downtown VAT Refund for Tourist’ is set up to be a key area on G Floor where tourists can find conveniently, as it is located by one of our entrances connected to BTS Skytrain and taxi stops. Additionally, adept, knowledgeable and service-minded staff have been assigned to accomodate tourists with paperwork and essential procedures in order to fully and successfully comply with policies from the Revenue Department.”

    “Not only will shopping tourists of Siam Paragon, Siam Center, and Siam Discovery find it convenient to proceed with VAT refund at Siam Paragon, all tourists who have purchased goods, in accordance with all policies by the Revenue Department are welcomed to complete all necessary procedures at our department stores. The convenience of VAT refund at Siam Paragon is extremely helpful for those who have purchased in the popular shopping destination Siam as hundreds of SME businesses, small retailers and corporations are located in the area, covering an vast space of 2,000,000 sqm, with over 20 hotels to accommodate international tourists in more than 3,000 rooms available – with extra support from Bangkok’s BTS Skytrain system, connecting Ratchathevi and National Stadium to Siam station.”

    “According to statistics, out of 400,000 – 500,000 shopping tourists per day at One Siam, an average of 938 VAT Refund Form ( P.P. 10) have been filled each day from shops and retail spaces in Siam Paragon, totaling to a signification amount of 342,494 applicants.”

    “Based on Siam’s all-round advantages, we are confident that our VAT refund counter on G Floor of Siam Paragon will be the key point of service for all international tourist groups. Not only will these counters help tourists in making better decisions about visiting Thailand, the amount of amount refuned back to them will potentially be spent on additional purchases in Thailand. Consequently, it would help boost our economy. I can see this initiative having positive influence on the number of Thailand-bound tourists – more by volume and frequency,” Charnchai stated.

    The initiative of establishing VAT refund counters directly impacts the tourism industry on multiple levels: 1. Amount of retained money which tourists have spent after receiving VAT refund helps small retailers and businesses, which, in turn, strengthens Thailand’s economy; 2. The growth in sales volume and sales value is proportional to the rate of economic growth and revenue from tourist spending; 3. A significant decline in VAT refund at Suvarnabhumi and Don Muang Airport reflects positive a sign of service improvement; 4. VAT refund for tourists promotes better opportunities for local retail shops to generate more sales.

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