Retail News CRM

Tag: cereals

  • Kellogg’s launches master brand campaign for ‘healthier’ cereals

    Kellogg’s launches master brand campaign for ‘healthier’ cereals

    Kellogg’s is launching its first master brand campaign featuring its popular sub-brands, including Nutri-Grain, Coco Pops, and others.

    The ‘For Real’ campaign, in collaboration with marketing agency Bastion and comedian Celeste Barber, objects to unrealistic eating trends and misinformation promoted on social media.

    According to Kellogg’s, its new healthy cereals represent a simpler, more realistic method to get real nutrition for breakfast.

    The commercial highlights Kellogg’s latest ‘healthier’ varieties, including Nutri-Grain High Protein Crunch and multigrain Coco Pops Chocos, emphasising the brand’s commitment to providing healthier breakfast options.

    “There are so many mixed messages, myths, and mistruths about breakfast out there that people don’t know what to believe. It leaves them questioning the nutritional value of cereal,” said Bastion national chief strategy officer, Angela Morris.

    Last year, confectionary company Darrell Lea partnered with cereal and snack brand Kellogg’s to create the Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is made from 100 per cent sustainably sourced cocoa.

    Lees ook:

  • Coles revamps cereals aisle, moving healthy options mainstream

    Coles revamps cereals aisle, moving healthy options mainstream

    Coles is making its healthy breakfast options more accessible, transforming the chain’s cereals aisle by adding a larger range of healthy products.

    More than 50 new healthy cereals, muesli, and breakfasts on the go have been added, to meet surging demand for healthy and nutritious products among Aussie consumers.

    The new range includes Coles’ first breakfast in beverage form, Breakfast on the Move, Wellness Road toasted muesli range with high fibre grain Barleymax, and an exclusive range of 11 ‘Goodness Bowl’ cereals and low sugar mueslis from Uncle Toby’s.

    According to the company, the new aisle is tailored to help customers easily find dietary options in one destination, including a new ‘Gluten Free Cereal’ section which was previously only found in the health food aisle.

    “Customers will love the simplicity of finding their favorite breakfast products in the main aisle and making healthy choices part of their everyday lives,” said Leanne White, GM for grocery at Coles.

    “The changes we’ve made will help make it easier, enjoyable, and affordable for millions of customers, particularly those with special dietary requirements, to shop for suitable healthy breakfast options.”

    Lees ook: