Uniqlo Singapore has recently announced an exciting collaboration with local food brand, Old Chang Kee. This new venture will see the launch of a unique UTme! collection, beautifully capturing the ethos and heritage of Old Chang Kee.
A Blend of Fashion and Heritage
This project, developed in association with local design house Wheniwasfour, uncovers a fresh and engaging perspective on Old Chang Kee’s storied history. The collection incorporates playful illustrations of the brand’s original Rex outlet as well as their signature snack – the Curry’O. The result is a delightful mix of fashion and nostalgia.
The collection comprises seven distinct t-shirt designs, alongside six unique embroidery options.
Shared Values and Synergy
The collaboration between Uniqlo and Old Chang Kee is a particularly significant one, as reflected in the sentiments of Han Keen Juan, the chairman and founder of Old Chang Kee. He emphasized that the alliance was not merely a business venture, but a shared belief in common values.
Juan expressed that Old Chang Kee, since its inception in 1956, has consistently focused on enhancing the everyday lives of Singaporeans. The brand’s commitment to innovative and top-quality products that cater to individuals of all backgrounds is closely aligned with Uniqlo’s own ethos.
Accessibility and Exclusivity
Four of the seven UTme! shirt designs will be available for purchase at all Uniqlo outlets across the country. Alternatively, for those seeking something more exclusive, three additional designs and six embroidery motifs will only be available at UTme! stores. These are located at Orchard Central, Jewel Changi Airport and VivoCity.
In addition to the Old Chang Kee-themed shirts, the collaboration also offers customization options. Customers will have the opportunity to add personalized touches to other items, including denim pieces and tote bags, using the available embroidery designs.
The Vision Behind the Collaboration
Paulene Ong, the Managing Director of Uniqlo Singapore, stated that this collaboration aligns perfectly with their ‘Lifewear philosophy’. They drew inspiration from Old Chang Kee’s commitment to preserving their rich heritage through the training of future generations.
Ong expressed hope that each design will resonate with both the local community and tourists alike, providing an engaging glimpse into Singapore’s vibrant food culture.
The Uniqlo x Old Chang Kee collection will be launched in stores and online on October 17.
Questions & Answers
What does the Uniqlo x Old Chang Kee collection include?
The collection includes seven unique t-shirt designs and six embroidery motifs, inspired by the heritage of Old Chang Kee.
Where can one purchase items from the Uniqlo x Old Chang Kee collection?
Four of the seven t-shirt designs will be available at all Uniqlo stores across Singapore. However, three additional designs and six embroidery options will be exclusive to UTme! stores located at Orchard Central, Jewel Changi Airport and VivoCity.
What is the key motivation behind this collaboration?
The collaboration stems from a shared set of values between Uniqlo and Old Chang Kee. It seeks to combine fashion with tradition and heritage, thereby resonating with a wide range of customers – local residents and tourists alike.
