Retail News CRM

Tag: Chao Phraya

  • ICONSIAM in the newest global attraction in Thailand

    ICONSIAM in the newest global attraction in Thailand

    ICONSIAM, the mega city project of futuristic living and an iconic landmark of Thailand’s eternal prosperity on the Chao Phraya River, held the inauguration ceremony for Thailand’s new global attraction on the Chao Phraya River known as the “ICONIC Multimedia Water Features”, which is one of the Seven Wonders of ICONSIAM. The city project is the result of the collaboration of the Tourism Authority of Thailand, the Pacific Asia Travel Association (PATA), the Association of Thai Travel Agents (ATTA), the Thailand Convention and Exhibition Bureau (TCEB), Bangkok River Partners, the Association of Chao Phraya Commerce, the Thai Shipping Association as well as other related agencies and organisations.

    At over 400 metres, it is the longest water dance in Southeast Asia featuring a combination of light, colour, sound and multimedia and set in front of beautiful vistas across the Chao Phraya River. It seeks to glorify and highlight the grandeur of the river for the world to be impressed while attracting local and international visitors to the Chao Phraya River.

    Held at River Park, ICONSIAM, the opening ceremony was attended by the most distinguished people from agencies, organisations, and associations playing an important role in driving tourism in Thailand forward, together with business partners of ICONSIAM as well as many celebrities who joined to witness the momentous occasion.

    Among the well-known celebrities present were the Gubgib-Bie-Pao Pao family, Esther Supreeleela, ‘Ken’ Phupoom Pongpanupak, AF alumni namely Nim, Tee, Baimon, Focus, Mac, Ploysai, Bass, Jackie, Ice, ‘Jeab’ Sopidnapa Chumpanee Dabbaransi, ‘Mona’ Wipawee Korman, ‘Jan’ Siranuj Rojanasatien, Ploy Mahadumrongkul, ‘Kat’ Wantita Lewchalermwong, ‘Ming’ Suwara Sanitwong Na Ayudhya, ‘Yingair’ M.R. Chanladda Yukol, Lina Leenutapong Amornsiri and Jarudej Boonyasit, and many more.

    Mrs. Chadatip Chutrakul, Director of ICONSIAM Co., Ltd., said, “ICONSIAM marks the bringing to life of the concept of ‘Creating Shared Value’ on a scale as never before been seen anywhere in the world.

    The ‘Chao Phraya Master Vision’ was announced 5 years ago, pioneering a historical and national collaboration among multiple different enterprises, the government and private sectors, historic locations, civil society, 5-star hotels and communities along the riverside.

    Since its launch, there have been many collaborations, with the best example being the Amazing Thailand Countdown 2019 and its fireworks display which was viewed by more 1.5 million people.

    ICONSIAM itself welcomed more than 200,000 visitors in a single day for the event. The event brought fame to Thailand and let the world witness the grandeur and beauty of the Chao Phraya River via the world’s leading media such as CNN, BBC, and Reuters. This is a part of the collaborations envisaged in the ‘Chao Phraya Master Vision’ to help make the Chao Phraya River a significant global destination for tourism.”

    ICONSIAM is a city that is the centre of a vast array of wonders in art and culture. It offers the best in shopping and entertainment made possible through the collaboration of business organisations that are both big and small.

    A lot of individuals have come together from different professions. They share a desire to build a venue where all that makes Thais can be presented in the most exquisite way possible. They come together to build a new icon which will become a mega phenomenon that will epitomise ‘Creating Shared Value’, uniting all stakeholders and spreading prosperity to communities, society and the nation. This is embodied in every element within ICONSIAM, and especially the seven wonders.

    Lees ook:

  • ICONSIAM to launch event to boost Thai’s tourism

    ICONSIAM to launch event to boost Thai’s tourism

    Amazing Thailand Countdown 2019 at ICONSIAM is a truly amazing event of the country with a great collaboration of entities from the public and private sectors and surrounding communities to organize a New Year Celebration in a scale never before seen along the Chao Phraya riverside, the place that has become the NATIONAL ICONIC LANDMARK and ICON of Eternal Prosperity.

    Amazing Thailand Countdown 2019 under the theme of “The River of Prosperity” will make the New Year Celebration sensational on Monday, December 31, 2018, from 18:00 hrs. This New Year Celebration is jointly organized by the Tourism Authority of Thailand and ICONSIAM in collaboration with The ICONSIAM Superlux Residence Corporation Limited, The ICONSIAM Residences Corporation Limited. In addition, our partners both from the public and private sectors are also actively involved—including Association of Chao Phraya Commerce, Marine Department, Siam Commercial Bank, TRUE Corporation Public Company Limited, Kasikorn Bank, Thai Shipping Association, Bangkok River Partners, and Chao Phraya Riverside Communities.

    According to Yuthasak Supasorn, Governor of Tourism Authority of Thailand (TAT), said that “Amazing Thailand Countdown 2019 is a major event that TAT has consistently organized over the years at various destinations throughout the country. The purpose is to promote Thailand as the ultimate destination for Thai and overseas tourists alike. It’s also an effective way to help stimulate the economy and distribute income to people in every region in the country. More importantly, it supplements our effort to make tourism sustainable. This year we’ll organize the event in 5 different regions: Bangkok, NakornPanom, Chiangrai, Rajburi, and Satul.

    In Bangkok, TAT and ICONSIAM plus other partners have mapped out a plan to make the upcoming event a grand New Year Celebration by the Chao Phraya River on December 31, where the venue will be at the River Park of ICONSIAM. This very venue is characterized by diversity comprising, for example, a unique way of life and local culture that would satisfy all tourists alike. Furthermore, local business entrepreneurs and hotels on both sides of the River will take part in this celebration in various forms such as lighting and colouring their premises, and overnight Buddhist praying. Another spectacular event is a fireworks display along the Chao Phraya River which will brighten the water current and create a favourable image of Thailand as an attractive tourist destination for all people throughout the world.

    Tourism is a major income earner for the Thai economy. As such, TAT’s mission is to promote tourism in Thailand and, as a result, engaged in an extensive public relations activities both at home and overseas. It is anticipated that over one million people shall attend the New Year Celebration that will transmit to the world a favourable image of Thailand as a vibrant and dynamic country. Equally important is that substantial spending will keep the money flowing into our economy.”

    Moreover, Narong Chearavanont, Chairman of the Board of The ICONSIAM Superlux Residence Corporation Ltd., added that “we are proud to have organized the “Amazing Thailand Countdown 2019” with TAT and other partners. It is an effective way to present the beautiful image of the Chao Phraya River to the world and ICONSIAM as a riverside destination on the Chao Phraya River. We are honored to have been selected by TAT to organize the event. We are grateful for the active involvement of our partners who are committed to making the New Year Celebration event grand, impressive, and memorable for all tourists.” Here are major highlights of the upcoming Amazing Thailand Countdown 2019.

    A display of fireworks made from Thai sticker rice. These fireworks are an innovation that is      eco-friendly. This fireworks display is based on the concept of “The River of Prosperity.” It demonstrates the history of the Chao Phraya River pertaining to our way of life, tradition, and legends of Siam as a country. This 5-minute fireworks display is composed of 5 Acts.

    Act 1 – “The River of Prosperity” is a fireworks display in silver, gold, and bronze colours held together consecutively. Based on the beliefs of people, the three elements symbolize prosperity. As such, the first second of the New Year is to make the Chao Phraya River bright, beautiful, peaceful and prosperous as it has been over the years.

    Act 2 – “The Siam Treasure” is a fireworks display of multiple shapes and colours that reflect a close interconnection between our tradition, a way of life and the Chao Phraya River. Not only that the River was essential in daily human activities, it was also what people utilized for transportation, a naval route for diplomatic corps coming in to establish diplomatic relations with Siam, a way to transport products and conduct trade since Ayutthaya to present, a way to perform religious rites, and an attractive scenes that capture imagination of overseas tourists and generate income for our country.

    Act 3 – “The Blossom of Joy” is a fireworks display that creates excitement in more ways than one. The display is accompanied by Thai folk songs that reflect our uniqueness as fun-loving, friendly, and smiling people. Any overseas tourist visiting Thailand will become impressed with, for example, reciprocity of Thai people. Such an impression is enough to start a happy New Year by the Chao Phraya River-a bloodline of Thailand.

    Act 4 – “One World” is a fireworks display that highlights the flags of all countries. It also represents their connectivity through tourism, trade, education, cultural exchange based on equality that will flourish from the start of the New Year and in the years to come.

    Act 5 – “Thailand” is a fireworks display of the tricolours of the Thai flag along the Chao Phraya River. The tricolours of red, white and blue collectively represent our national identity as an independent country shielded by our solidarity and unity.

    The upcoming display of 5-Act fireworks will take place along the Chao Phraya River from                    5 different locations. The brightness of the fireworks can be seen within the vicinity of 1,400 meters, which is the longest and grandest display of fireworks ever on the Chao Phraya River.    The vicinity encompasses Peninsula Hotel, Millennium Hilton Hotel, Shangri-La Hotel, Mandarin Oriental Hotel, and Royal Orchid Sheraton Hotel. It is expected that over one million people will watch this display of fireworks within the 2-km vicinity.

    Furthermore, there will be a “Khon” performance (a type of Thai drama) at the event in honour of it being recognized by UNESCO as a World Heritage. The Khon performance will be a New Year present for visitors.  It will be magnificent owing to the great number of performers, composition, details relating to Thai classical dance, warrior costumes and weapons. All of these protocols are truly our cultural treasures that are worth watching.

    Lees ook:

  • Iconsiam unveils the era’s most glamorous retail and entertainment complexes

    Iconsiam unveils the era’s most glamorous retail and entertainment complexes

    Mrs. Chadatip Chutrakul, a director of ICONSIAM, the owner of ICONSIAM – the iconic landmark of Thailand’s prosperity by the Chao Phraya River, today, held an event to present a detailed look at a city of the future and unveiled the era’s most glamorous retail and entertainment mega-complexes covering 525,000 square metres, and which is set to become one of the most exciting destinations in the world when completed in late 2017.

    The event was conducted at an evening of spectacular presentations attended by more than 1,500 guests and ending with a cruise on the majestic Chao Phraya River. Retail News was at the official press conference in the Shangri La Hotel in Bangkok and was reporting “live” on our social media channels.

    With a total gross floor area (GFA) of 750,000 square metres, ICONSIAM will be a new symbol of national pride for Thailand and its people.  The project includes:

    • 2 of the world’s most glamorous retail complexes, namely ICONSIAM (Main Retail & Entertainment) on a vast area of 500,000 square metres and ICONLUXE (Luxury Wing) which covers 25,000 square meters. The two mega-complexes have separate parking spaces and facilities but share visitor traffic throughout.
    • 2 world-class residential condominium buildings: Magnolias Waterfront Residences at ICONSIAM and The Residences at Mandarin Oriental Bangkok.
    • 7 precedent-setting attractions which will be the first of their kind in Thailand and which are called the Seven Wonders at ICONSIAM.

    ICONSIAM – The Icon of Eternal Prosperity – is being developed by a highly reputable partnership between three of Thailand’s most successful businesses, assuring the project the national landmark status that it seeks.  The development partners are Siam Piwat – the owner and operator of globally reputed prestigious retail developments including Siam Paragon, Siam Center, and Siam Discovery – MQDC Magnolia Quality Development Corporation, the owner and developer of luxury quality residences – and, the multi-national Charoen Pokphand Group.  The partnership with Bht 50,000 million was announced in 2012 as an agreement to create a the largest commercial development. It’s been 3 years together by far.

    A commitment to build Thailand’s stature on the world stage

    Mrs. Chadatip Chutrakul said, “ICONSIAM will open a new chapter in the history of Thailand.  It represents a great property endeavor that is the most complete and spectacular ever undertaken in Thailand.  ICONSIAM will be the most compelling, must-see destination drawing Thai people from around the country and international visitors from the around the world.  We are creating a new benchmark of excellence in every aspect.  It is the creation of a new paradigm for the property development sector.  It combines everything one needs to live a way of life of the future – the best in residential offerings, a complete range of products and services as well as innovations to keep one comfortable, and unprecedented advanced communications.  ICONSIAM will be at the centre of a plan to unveil the glory of the Chao Phraya River as a global destination.”

    ICONSIAM aims to turn the area along the 10-kilometre frontage of the Chao Phraya River into a major global destination offering unparalleled experiences because the entire stretch of the great river represents all aspects of what is special about Thailand and Thais.  Located along the river are over 20 historic archeological sites, 50 upscale hotels with more than 10,000 rooms, over 200 luxury residential developments that are already available on the Thonburi side of the river and many more to be built on both sides by the public and private sectors.  ICONSIAM will help bring them together to glorify Bangkok under a national collaboration outlined in the Chao Phraya River Master Vision plan which was announced in 2014.  Under the plan, agencies in the public and private sectors, riverside business operators and boat operators will work together to turn the world’s attention back on to the river as Bangkok’s most promising centre.  It will reinforce every aesthetic aspect of Bangkok as one of the world’s most attractive cities where people around the world want to live and where investors want to do business.

    Mrs. Chadatip said, “New developments normally highlight concepts inspired from other countries.  But ICONSIAM is committed to presenting Thailand’s outstanding aspects such as Thai wisdom, exquisite craftsmanship, unique architectural elements, history, tradition, culture, etc.  We are presenting a forward-looking Thainess for the world to see. ICONSIAM will present more than a million stories of success and pride of Thai people from local to national level. It will also represent an imagination of this era that showcases those stories in many ways in a forward-looking Thainess or “Creative Thai” for the world to see.  It will be the first time that such a large project in Thailand will present Thai characteristics in all aspects.

    ICONSIAM is intended to be a new symbol of Thailand.  It will represent the nation to rival mega developments in other countries as it showcases important values of Thailand’s best characteristics in a world-class project through supportive assistance of the whole Thai people in terms of bringing Thailand’s best values to ICONSIAM, creating important values for the project. Meanwhile, ICONSIAM will also bring together the best of the world, making it truly a world-class project.

    12 Unrivalled components of ICONSIAM

    ICONSIAM unveiled the glamour of two retail and entertainment complexes which cover a combined area of 525,000 square metres and comprise the following unrivalled components:

    1. The Best in Stunning Architecture

    The two retail complexes of ICONSIAM – ICONSIAM and ICONLUXE – are closely associated with cultural values and beliefs tied to the Chao Phraya River, including inspirations from ‘krathong’ and ‘baisri’.  The ICONSIAM building is a highly modern building with its architectural design inspired by the way a krathong is folded, translating traditional Thai design signatures to modern interpretations.  The ICONLUXE complex resembles three glass krathongs with the façade stretching 300 metres along the river. A special glass is used to create vertical pleats all over the complex setting a new precedent.  The design is inspired by a traditional Thai dress with a pleated shawl that wraps the most valuable part of the project because ICONLUXE represents the ultimate in ICONSIAM’s elegance.

    1. The Best in the ICONS within an ICON Design Concept

    ‘ICONS within an ICON’ is the construction of many small buildings within a large building.  ICONSIAM showcases a group of buildings each with a 360-degree façade like a mansion that elegantly offers the best Thai brands and luxury brands from around the world.  It is the first time such a concept is brought to life.

    1. The Best in Awesome Spectacles

    River Park is an area for riverside activities.  Covering over 10,000 square metres, it will help visitors to access and enjoy the landscape along the river as never before.  The space is ideal for large-scale national events and world-class performances in a most beautiful and enchanting site on the banks of the Chao Phraya River.

    A multi-media water-and-fire feature, worth Bht 400 million, will present a great spectacle along the 400-metre stretch of the Chao Phraya River, the longest in Southeast Asia, for visitors to enjoy an awesome experience.

    1. The Best in Creative Thai-ness at Venice of the East

    ICONSIAM will bring together the best in Thai brands in all categories from fashion to handicrafts to must-buy items from all of the 77 provinces of Thailand.  Visitors can explore the whole of Thailand at ICONSIAM.  They will be able to enjoy an exciting experience at the first indoor floating market as well as impressive and enjoyable services found only in Thailand along with rare art and cultural performances within an over 8,000-square-metre area.

    1. The Best in World-Class Luxury at ICONLUXE

    ICONLUXE – the icon of exquisiteness, the centre of world-class luxury – will have the best in world-class brands in all categories, including fashion, jewelry and timepieces.  Each brand will be housed in a globally iconic store in a way that has never been done before in Thailand.

    1. The Best in Priceless Art, Culture and Heritage

    ICONSIAM Heritage Museum which covers over 8,000 square metres is Thailand’s first world-class museum complex bringing together the historical and cultural heritage of the country in one place.  It is the result of a collaboration between ICONSIAM, The Fine Arts Department – Ministry of Culture, and The Treasury Department – Ministry of Finance.  The museum will showcase valuable artifacts of Thailand from different eras together with touring exhibitions of masterpieces from around the world, including contemporary artworks from Thai artists.  It has integrated the most advanced exhibition technology, world-class security and conservation standards for important artifacts.

    Thai Character through Masterpieces from National and World Artists

    ICONSIAM’s interior decoration is the result of a collaboration with many national and world artists who channel Thai beliefs and traditions into their masterpieces that are placed throughout in the form of statues, paintings, carvings, and chandelier inspired by the shape of woven garlands.   The complex will be spectacular.  ICONSIAM will be the first to bring together a large number of priceless artworks and masterpieces.

    1. The Best in World-Class Entertainment

    The world-class auditorium is an essential component of ICONSIAM.  The 3,000-seat venue will be Thailand’s first such facility at world-class standards, and which will also be Asia’s technologically most advanced, as well as the centre for international conferences, which will help Bangkok attract the world’s most sought-after A-list singers and performers.

    The 10,000-square-metre cineplex at ICONSIAM will be a ‘first’ and the country’s technologically most innovative of its kind with the latest projection and sound equipment as well as the newest concepts in layout and seating that will ensure visitors the ultimate movie-going experience.

    The world of entertainment for family and children which covers 4,000 square metres will be the first time in Thailand where children can experience state-of-the-art excitement.

    1. The Best in a Complete Range of Products and Services

    ICONSIAM brings together 500 retailers who offer the best in ASEAN and the best from every corner of the world into the same venue.  For more than 20% of these retailers, ICONSIAM will be their first ever presence in Thailand.

    The project will also have Thailand’s first massive sport complex built on a rooftop garden.  It will come complete with an Olympic-sized outdoor swimming pool and a running track with a view of the sky over both sides of Bangkok.

    1. The Best in Department Store

    Takashimaya, one of Japan’s most iconic department stores, covering 35,000 square metres, will open its first store in Thailand at ICONSIAM.  As one of the world’s best department stores, it offers a full line of luxury brands from Japan, as well as top Thailand’s brands including cosmetics, ladies’ wear, ladies’ accessories, men’s wear and accessories, lifestyle products, as well as premium food and beverage offerings.

    1. The Best in Dining Aesthetics

    ICONSIAM will bring a 3-Michelin star restaurant for the first time to Thailand and will have some of world’s famous restaurants brands that have never had a presence in Thailand.  It will have also the best food offerings from all 77 provinces in Thailand and offer a vast choice of dining atmospheres such as a riverside terrace, in a heavenly park inside the building or on the rooftop where a wide range of bars will also be located.

    1. The Best in Communication Innovation and Service

    ICONSIAM will introduce the most advanced and most comprehensive communication infrastructure using the fastest fibre optics in Thailand and the most innovative communication package. There will be an application that provides more than 1 million tales and legends that inspired art and decoration within the building, shops, and services. Customers will be able to understand and be a part of retelling such stories.  All of these will allow us to deeply understand the needs of customers and to easily manage their experiences while enabling us to meet all their lifestyle preferences all the time.

    1. The Best in Comprehensive Travel Convenience

    As a mega phenomenon of the era, ICONSIAM is the first project to support the Bangkok Municipality’s visionary plan, a feeder lines of the mass rapid transit system, namely the Gold Line, which will be connected to the Green, Red and Purple Lines.  In the area, four piers will be built to support water travel via private yachts, tourist pleasure boats and ferries to and from 73 surrounding piers.  ICONSIAM will be the most complete connection hub for all modes of transport in Thailand including land, rail and water.

    Creating Phenomenal Success in the Real Estate Industry

    A New Record in the Most Expensive Riverside Residences

    ICONSIAM launched Magnolias Waterfront Residences at ICONSIAM – the most luxurious residential condominium development in Thailand by the Chao Phraya River.  It ranks among the best residential developments in the world in its standards.  The project offers 379 residences on 70 stories.  Each unit is built and fitted out with the most luxurious materials.  The building has luxury designed right into it, with the highest quality even in the non-visible engineering elements, components and mechanisms.  Within only 2 months in 2014, the whole project was sold out.  It also broke a record for being the most expensive residential project by the Chao Phraya River.  Its prices are comparable to those of luxury condominiums along the BTS mass transit lines on Sukhumvit, Phaholyothin and Ratchadamri roads.

    The Best in World-Class Residence: The Residences at Mandarin Oriental Bangkok

    In 2014, ICONSIAM announced a partnership with Mandarin Oriental Hotel Group to brand and manage 146 super-luxurious residences in a 52-level condominium called The Residences at Mandarin Oriental Bangkok.  Located in the ICONSIAM project, the Residences are the first ‘Mandarin Oriental’ branded residences in Southeast Asia and the 14th in the world.  They are designed and built with the highest standards of luxury, project management and residents’ services and facilities.

    Last year, ICONSIAM began pre-sales for the riverfront residential project.  It is the most expensive residential project in Thailand with prices to rival condominiums in prime locations of London, Hong Kong, Singapore and Japan.  To date, about 40% of the residences have been booked by Thai and international customers

    “The unveiling of ICONSIAM’s two retail complexes will be a game changer that shifts Bangkok’s retailing hub to the new location by the Chao Phraya River, which has all you can ask for,” Mrs. Chadatip said.

    ICONSIAM represents a new chapter in the history of Thailand’s property development.  It creates a new benchmark for all-around excellence and a new paradigm for the industry with the building of a city that brings together a complete range of residential, retail and cultural offerings at the highest international standards.

    ICONSIAM is a shining example of a Thai property developer showing the courage to make an investment, whether it be in the commercial components and the Seven Wonders at ICONSIAM, to bring to life a genuine, world-class development.  ICONSIAM has proven success beyond expectations for its residential component.  Its retail component has been recognized the world over, even though it has yet to be formally launched.  All of this is testament to the confidence in the country’s economy.  It shows Thai entrepreneurs’ resilience while showing the potential of the Thai market and the purchasing power of Thai people who can support such a world-class development.  ICONSIAM is a major step forward to elevate the stature of Bangkok as one of the most desirable cities to invest for international entrepreneurs and to live for people from around the world.

    Decision to Invest in ICONSIAM Phase 2 in Response to Strong Tenant Demand 

    Mrs. Chutrakul informed that, “ICONSIAM has discussed the project’s concept with major retailers worldwide.  All of them have expressed their confidence and indicated their intention to book retail space for the largest iconic flagship stores in Thailand.  As a result, ICONSIAM has decided to invest in the second phase of the project in response to the overwhelming demand and support it has received.  We have leased land on the opposite side of Charoennakorn Road to expand the total property size to 55 rai.  We have increased the total investment budget by a further Bht 4,000 million to Bht 54,000 million.  Details on the investment will be shared later within this year.”

    ICONSIAM will start renting out space in its two retail complexes from now onwards and plans to announce anchor tenants within the first three months of this year.

    “Despite the world’s economic uncertainty, we are proceeding with the project at full speed.  We increased our investment because we have confidence in Thailand. ICONSIAM will make a great contribution to the country support the economy of Thailand.  It is also pilot project that links with the public sector, with us planning to support mass transit systems as well as urban development and urban regeneration.  The project will attract substantial investment from international investors and retailers.  When it opens, the project will be able to create more than 350,000 jobs within 5 years from the beginning to the opening of the project.  ICONSIAM will play an important part in strengthening the tourism industry in the long term.  It will also further reinforce Thailand’s leadership in the ASEAN Economic Community,” Mrs. Chadatip concluded.

    Lees ook: