Tag: Charming Charlie

  • Charming Charlie to expand Asian network

    Charming Charlie to expand Asian network

    US retailer Charming Charlie has opened its pink doors in the Philippines.

    And following this Asian debut, the US-based fashion retailer is now eyeing Malaysia, Indonesia, Korea and China for expansion.

    The company had first expanded in Canada and the UAE before opening a store in Bonifacio High Street in Manila last year.

    With big and small fashion retailers crowding the Philippine market, Charming Charlie set its pricing at 30 to 40 per cent below its major rivals. Its upscale store houses up to 8000 accessories from jewellery to sunglasses, arranged by color.

    Founded in 2004 by Charlie Chanaratsopon in Houston, the brand seeks to capture the millennial market.

    Charming Charlie is distributed in the Philippines by SSI Group, Inc. and  has over 350 global retail stores.

  • Charming Charlie opens first Philippines store

    Charming Charlie opens first Philippines store

    The first Charming Charlie in the Philippines is scheduled to open Saturday, Dec. 19, 2015. The Houston-based women’s jewelry and accessories retailer has opened as many as 55 U.S. stores each year, and expanded to Dubai in 2015.

    The first Charming Charlie in the Philippines is scheduled to open Saturday, Dec. 19, 2015. The Houston-based women’s jewelry and accessories retailer has opened as many as 55 U.S. stores each year, and … more.

    Houston-based women’s jewelry and accessories retailer Charming Charlie has spread its footprint across the Pacific Ocean.

    This past Saturday, the retailer’s first Philippines location opened at Bonifacio High Street Central Square, a shopping district in the capital city of Manila.

    Charming Charlie worked with distributor Stores Specialists, Inc. a member of SSI Group, to expand to Manila, according to a company statement. Additional growth is planned in Manila and in Cebu in 2016.

    “The Philippines is a fast growing territory with an increasing population of young adults and proven track record for American brands, so entering Southeast Asia following our Middle East expansion made perfect sense for the brand,” Charlie Chanaratsopon, founder and CEO, said in a statement. “SSI Group is the premier partner in the Philippines and we believe their local expertise will allow us to bring our incredible value and fun shopping experience to customers throughout the region.”

    This past summer, the retailer opened two locations in Dubai, United Arab Emirates.

    Charming Charlie has 350 retail stores across the United States, Canada, the United Arab Emirates and the Philippines.