Tag: chatbots

  • Chatbots are backfiring, ‘pushing away customers’

    Chatbots are backfiring, ‘pushing away customers’

    Chatbots in customer support can backfire and result in the loss of business, according to a new Brunel Business School study.

    The research, published in Services Industry Journal, investigates factors that make chatbot interaction a negative experience for customers, which can cause them to abandon a purchase or even a brand altogether, blaming the company rather than themselves for any communication failure.

    “For firms, chatbots promise improvements in customer service while enabling big cost savings,” said Brunel Business School professor Dr. Ana Canhoto. “The negative experiences identified in our study mean firms end up with unhappy customers, may lose customers or face a PR crisis which makes it hard to attract new ones.”

    Unpleasant chatbot interactions are caused by inauthenticity, explains the study, when customers feel tricked into conversing with a non-human; excessive questions or repeated answers on the part of the bot; failure to exhibit appropriate empathetic responses causing upset; and failure to deal with complex queries due to a limited operational scope.

    If customers conclude the chatbot cannot resolve their inquiry, they will grow frustrated and ask to speak with a human – and if this cannot be arranged, they are likely to cut off the chat and abandon the firm, as well as potentially taking to social media to express their dissatisfaction, the study concludes.

    “When customer interactions with AI chatbots are negative, it can have serious negative ramifications on service providers, as customers can opt for more costly customer support channels, such as a phone channel,” said Canhoto.

    “In such cases, investment in AI technology intended to result in cost savings might backfire and result in a heavier load on other support channels. Or customers may terminate the service, switch to a competitor, or complain on social media.”

    Dr. Canhoto advises businesses to use these insights to fine-tune both their bots and customer expectations of them to avoid negative experiences.
    According to the Services Industry Journal, chatbots are involved in two out of three customer interactions.

  • Chatbots aren’t going away any time real soon

    Chatbots aren’t going away any time real soon

    Much-maligned chatbots are not about to go away anytime real soon, suggests new research.

    Consumer retail spends via chatbots is likely to reach US$142 billion within four years, according to the Juniper Research report, “Chatbots: Vendor Opportunities & Market Forecasts 2020-2024”. It revealed that the industry can expect an average annual growth of 400 percent from last year’s total of just $2.8 billion as a result of software advances in natural language processing, which enable the bots to efficiently process human inputs and more accurately respond to user requests.

    That argument is backed by a senior Microsoft executive, Raj Raguneethan, regional business lead, retail and consumer goods, at Microsoft Asia, said that while the early generation of chatbots may have had their day the concept is not yet dead. He said while the standard chatbot “question-and-order queue format” is gone, advanced deployments of chatbot which can fully integrate into the whole call-centre back office and all the way online will take their place.

    According to the Juniper report, technological advances in the software will see more than 50 per cent of retail chatbot interactions completed successfully by 2024, without the need for human intervention. Eighty per cent of global consumer spend over chatbots will be attributable to discrete chatbots within this period, which are embedded directly into a retailer’s mobile app rather than accessed via a browser or messaging application.

    The research suggests that 70 percent of chatbots in 2024 will be attributable to the Far East and China, with more than $80 billion spent via chatbots in China. This will account for more than 55 percent of global chatbot spend in that year.

  • Chatbots still have their place, according to Microsoft

    Chatbots still have their place, according to Microsoft

    The early generation of chatbots may have had their day – but the concept is not yet dead, says a senior Microsoft executive.

    Raj Raguneethan, regional business lead, retail and consumer goods, at Microsoft Asia, told Inside Retail Asia that the standard chatbot question and order queue format is gone.

    “But we have advanced deployments of a chatbot which can fully integrate into the whole call-center back office and all the way online. You can ask questions, it will connect back to your back office systems tell you when your order is going to be delivered, you can ask questions and it tells you that you can buy this product from this store, and here is a promotional offer for you.”

    Early renditions of chatbots often succeeded in only infuriating consumers with clumsy interfaces, irrelevant answers and being all-too-obviously artificial. The end result: consumers often consider old-style chatbots as insincere, an image unsurprisingly transferred to the brand itself.

    “We have seen customers continue to use them,” says Raguneethan. “It’s not so much chatbot, it’s about cognitive services which are fully integrated.”

    He explains that advanced cognitive services-based solutions that are connected to the same system used by customer call centres, can use chatbots that provide real service and assistance to shoppers.

    “So it’s how you deploy and how you leverage them that is the key. If you just deploy them for an FAQ, it’s probably not interesting. But if you really deploy them connecting into all the systems you have, then you are delivering a superior experience.”

    Raguneethan says new-generation chatbot technology should be able to provide customers with real-time, accurate information about the delivery status of a product they have ordered.

    “Or, I should be able to come in and say ‘I want to buy a shirt, I’m looking for this brand’, you should be able to tell me sorry it’s not here in this store, you can order online, or you can go to this store, or we will place an order for you to pick up from this store.”

    “If you deploy chatbot technology in those scenarios, you will definitely see a difference.”

  • Real human call centres still preferred : research

    Real human call centres still preferred : research

    New research reveals 75 per cent of shoppers prefer live-agent support for customer service verses 25 per cent support for self service and chatbots.

    The research, from cloud contact-centre operator NewVoiceMedia, identified consumer concerns about sharing sensitive information, a lack of understanding of bots and their inability to resolve issues.

    “Chatbots can provide customers with quick answers to frequently asked questions or issues, and the survey notes the benefit of chatbots for certain interactions, such as 24-seven service,” the survey’s authors concluded.

    But when it comes to handling sensitive financial and personal information, most customers are more comfortable with a live agent, and just 13 per cent say they would be happy if all service interactions are replaced by bots in the future.

    Foremost among consumer concerns about using chatbots include:

    • A lack of understanding of the issue (65 per cent).
    • The inability to solve complex issues (63 per cent).
    • The inability of chatbots to provide answers to simple questions (49 per cent).
    • The lack of a personal service experience (45 per cent).

    While less than half of the people surveyed (48 per cent) said they would be willing to use chat bots for service – versus the 38 per cent who wouldn’t – 46 per cent also felt that bots kept them from reaching a live person.

    Banks (82 per cent) and medical services (75 per cent) were the businesses that people were least likely to want to deal with bots.

    Customers prefer live agents for technical support (91 per cent); getting a quick response in an emergency (89 per cent); making a complaint (86 per cent); buying an expensive item (82 per cent); purchase inquiries (79 per cent); returns and cancellations (73 per cent); booking appointments and reservations (59 per cent); and paying a bill (54 per cent). However, when asked about buying”a basic item”, 56 per cent would choose a chatbot over a live interaction.

    The top benefit cited for dealing with chat bots was 24-hour service.

    “When a situation becomes emotional or complex, people want to engage with people”, says Dennis Fois, president of NewVoiceMedia. “As businesses add more customer service channels, conversations are becoming more complex and higher value, and personal, emotive customer interactions play a critical role in bridging the gap for what digital innovation alone cannot solve,” he said.

    “For this reason, companies must find the right balance between automation and human support to deliver the service that customers demand. Frontline contact centre teams will continue to be the difference makers on the battlefield to win the hearts and minds of customers, and organisations deploying self-service solutions should ensure that there is always an option to reach a live agent”.

    There is a sense consumers may warm to chatbots in the future, however, given that younger respondents (aged 18-44) were more open to using chatbots overall and across the individual scenarios compared to older consumers (45-60+).

  • Chatbots: Convenience vs Risks

    Chatbots: Convenience vs Risks

    Banks increasingly are introducing popular messaging platforms to reach their mobile-savvy clients – DBS for instance launched its banking services on WhatsApp and WeChat in September while Citibank added its Facebook messenger banking chatbot a year ago.

    «Banks are caught between a rock and a hard place. The reality is that customers are familiar with these everyday communication tools and would be reluctant to accept bespoke communication apps developed by the banks themselves,» said Paul Jackson, managing director, APAC leader of Cyber Risk at Kroll.

    Banks have little choice but to rely on popular applications, because they help attract customers already familiar with their use. However, the convenience of such communication channels paves the way for fraud, impersonation and even hijacking of WhatsApp/WeChat accounts via social engineering.

    Top Security Risks

    In a 2018 survey undertaken by Synopsys, 36 percent of respondents indicated that customer-facing web applications remain the top security risk to businesses in Asia-Pacific. Last month’s admission by Facebook that a security breach had affected more than 50 million accounts came as a timely reminder that even tech giants aren’t spared.

    Whilst the underlying technology powering chat platforms tend to be secure, criminals are looking closely at how the communication channels work in practice and what information is potentially being transmitted via them, Jackson said.

    Criminal Ingenuity

    Historically, fraudsters have long tried to trick users to visit fake bank website via e-mail messages pretending to be from the bank. In these fake websites, they try to trick account holders into revealing their access credentials. On mobile devices, the connection with the bank is typically via an App rather than a website.

    Banks’ usage of chat Apps raises the possibility that criminals could try impersonating the bank in social media chats and try to trick users into downloading and installing an «updated» version of the bank’s app  but in actuality, such an app would be malicious and could help attackers steal credentials from the phone.

    «Other social engineering scams have emerged which try and trick the genuine user into revealing the authentication code for their chat app (usually sent via SMS) and hence lose control of the account. Even if this is only temporary, it may allow enough time for a fraud to be perpetrated,» Jackson explained.

    A Game of Cat and Mouse

    The introduction of two factor authentication a few years ago was seen as the solution to impersonation in the online banking website world. However, attackers then developed more advanced ways to steal both of the two-factor credentials.

    Other advanced attacks involve creating a layer in the victim’s computer to mask the identity and activities of the impersonator, and make it appear that any transactions were actually originating from the victim’s computer.

    «As a result, security is a constant cat and mouse game that is pitted against the need for customer convenience. Time will tell whether there will be any successful campaigns to process-hack these new initiatives by the banks,» said Jackson.

    Please Confirm

    Following the launch of its banking services via chat, DBS will progressively introduce investment-related transactions in 2019. Hence, it has put in place safeguards to prevent erroneous keying of instructions.

    «Relationship managers and assistant relationship managers will confirm each request with their client before placing an order,» Evy Theunis, head of digital wealth at DBS Private Bank, told.

    While clients and their relationship managers may delete or recall a message on WhatsApp and WeChat on their cellphones, all messages are still archived by the banks for compliance purposes.

    User Beware

    «Anything that makes our lives easier needs to be encouraged but this should come hand in hand with education and awareness. For example, users of legitimate platforms will never be redirected to websites which ask them to confirm their credentials,» said Jackson.

    Neither should users ever be asked to reveal personal information via chat as a means of verification, or go to another site to download an updated version of the app, he added.

    Other Precautions

    Adding the bank’s official verified address in the chat application contacts inside the phone will also help to ensure that the customer knows that communications are with the authorised source and not via a fake forwarded message.

    But this then means that customers must carefully guard access to the device – if physical access can be gained, then the official contact details could be changed to a fraudulent one.