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Tag: chivas

  • Chivas Celebrates Blended is Better with Manchester United Team at ICC 2019 Tournament

    Chivas Celebrates Blended is Better with Manchester United Team at ICC 2019 Tournament

    Original luxury blended Scotch whisky, Chivas will welcome one of the world’s biggest football clubs, Manchester United to Singapore, when the team arrives to participate in the International Champions Cup (ICC) from 20th-21st 2019. Fans of premium blended whisky and Manchester United will be hosted a special Chivas Party at one of the Singapore’s premium music clubs, where guests will be treated to a special meet-and-greet with selected first team players as well as Manchester United Ambassador, Denis Irwin.

    “We are excited to present to our Asian football fans the football extravagance from Chivas with the ICC 2019 Tournament showcasing one of the world’s greatest football teams, Manchester United. The collaboration between Chivas and Manchester United reinforces the collective belief that great things can be achieved when we come together – blended is better – in life, football and Scotch. From balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ on the pitch.. We look forward to using our spirit to help showcase the spirit of the Club and its fans in the Asian region.” Janelle Tong, Marketing Director for Pernod Ricard Singapore commented.

    To demonstrate that blended is better, Chivas hopes to encourage fans to celebrate the blend that makes them unique. Chivas football supporters from around the region will be treated to the best seats to watch the ICC 2019 football match between Manchester United team and Inter Milan. The match will be held on 20 July 2019, 7.30pm at the Singapore National Stadium.

    Chivas guests can also anticipate an exciting exclusive after-match party, lined-up at Singapore’ renowned music club. Party-goers can expect a unique experience featuring a dazzling 3D light showcase, a delectable treat of unique Chivas cocktails, and dance to non-stop to the beats of a renowned DJ to celebrate the special occasion.

    Closing the exciting weekend on a high, die-hard fans are invited to spend the Sunday afternoon off-pitch, with three of the club’s first team players, at a post-game Meet-and-Greet session hosted by Chivas. The exclusive by-invite only session will be on 21 July 2019. Attendees can also look forward to exclusive limited edition autographed mementos to commemorate this special occasion.

    As a lead-up to the exciting ICC 2019 weekend, Chivas will bring to life the message that ‘Blended is better’ through a campaign activated across all local bars and partners from now till 12 July 2019. Chivas will be giving away five (5) pairs of VIP tickets for Manchester United fans to have a chance to watch their favourite players on pitch, off-pitch as well as a chance to enjoy the Chivas party.  Chivas branding will also be displayed on digital perimeter boards at Singapore Stadium as well as throughout the stadium during the showcase game on Saturday.

  • House of Chivas pours Regal Ultis to Qantas First Class customers

    House of Chivas pours Regal Ultis to Qantas First Class customers

    To celebrate the launch of Chivas Regal Ultis, Pernod Ricard Travel Retail Asia Pacific is offering the blended malt Scotch whisky to Qantas First Class customers until March.

    Chivas Regal Ultis features on the summer menu in the Sydney and Melbourne First Lounges and in a bespoke cocktail called ‘Fine St Blend’. First Class Qantas passengers will also be offered the spirit onboard and can buy it through Qantas epiQure and Qantas inSky shopping pre-order sites.

    Pernod Ricard Travel Retail Asia Pacific Senior Brand Manager Katie Gee said: “We know our Chivas Regal drinker travels frequently and is always discovering and seeking out new experiences. Showcasing our new product, Chivas Regal Ultis, with Qantas is a fantastic platform to connect with whisky enthusiasts along their journey.”

    To further promote the Chivas Regal Ultis launch in the region, Pernod Ricard Travel Retail Asia Pacific has partnered with duty free retailers to create large scale promotions in airports. Tasting bars, ambassador appearances and gifts-with-purchase were featured in December and will continue in selected locations throughout January.

    Chivas Regal Ultis is available now in global travel retail and in selected domestic retailers. The Scotch is also available through Qantas epiQure and Qantas inSky shopping pre-order channels in Asia Pacific.

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  • Chivas Regal Extra launches in Asia travel retail

    Chivas Regal Extra launches in Asia travel retail

    Chivas Regal Extra will be made available in in key Asian airports throughout May to July, supported by new campaign, titled Welcome to the Next Level.

    “We are delighted to be introducing the newest member in the Chivas Regal family – Chivas Regal Extra – to travel retail across Asia and to be supporting the launch with the Welcome to the Next Level campaign,” commented Kyung Min, manager at Pernod Ricard Asia Travel Retail.

    “Our goal is to engage with travellers and offer them a unique shopping experience and premium gifts through a set of dynamic in-store activities at the airport.”

    Seven airports will be supported by the Welcome to the Next Level Campaign, including Singapore Changi airport, Malaysia Kuala Lumpur International airport, Hong Kong International airport, Thailand Suvarnabhumi airport and Vietnam Tan Son Nhat International airport in May and June.

    Korea Incheon International airport will feature the campaign in June and Japan Haneda Tokyo International airport will run the campaign in July.

    Travellers will have the chance to experience in-store comparison tastings to distinguish the differences between Chivas Regal 12 and Chivas Regal Extra.

    Select airports will also be offering an interactive game challenging consumers to learn more about the product and entitling them to a gift, as well as a Sherry cask display and aroma kit sets.

    Chivas Regal Extra is bottled at 40% abc and has an RRP of US$56 in global travel retail.

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