Tag: Chocolatory

  • KitKat collaborates with Byron Bay Cookies

    KitKat collaborates with Byron Bay Cookies

    KitKat has teamed up with Byron Bay cookies to create every dessert lover’s dream. Chocolate and cookies are two of the best sweet snacks in existence. We don’t make the rules.

    And clearly, KitKat is onto the same thing as us because they’ve launched two new flavors inspired by everyone’s favorite café treat, the Byron Bay cookie. It’s every cookie and chocolate lover’s dream.

    Dubbed the “sweet treat collab of the summer”, there are two flavors to choose from – KitKat inspired by Byron Bay Cookies – Milk Choc Chunk and KitKat inspired by Byron Bay Cookies – Triple Choc.

    For cookie lovers, the Milk Choc Chunk will be right up your street. With crisp wafer fingers covered in white chocolate, topped with cookie pieces on a milk chocolate base. For those wanting an extra hit of chocolate, the Triple Choc option has you sorted with milk chocolate-covered chocolate wafer fingers topped with crunchy cookie pieces.

    Upon announcing the launch, Nestlé’s head of marketing – confectionery, Joyce Tan said: “We’re so excited to introduce KitKat brand’s first Australian collaboration to the market, and thrilled that it’s with the iconic and beloved local cookie maker Byron Bay Cookies.

    “We know Aussies will love these tasty additions to the KitKat range, and each bite is sure to transport them to their own beachside Byron Bay break!”

    Meanwhile, Byron Bay Cookie company director, Bill Quayle said: “We are thrilled to be partnering with a global brand like KitKat to create such a delicious collaboration.”

    Both creations are available in a 170g block, selling for $5.00. The Milk Choc Chunk option is also available in a 45g bar ($2.00), and the Triple Choc in a 65g bar ($2.50).

    You can find the new creations in supermarkets and convenience retailers nationally, as well as online, in-store, and within a hamper from KitKat Chocolatory.

  • Japan Kit Kat store wraps chocolate in gold

    Japan Kit Kat store wraps chocolate in gold

    The Japan Kit Kat store Chocolatory is selling the ultimate indulgence this Christmas: chocolate bars wrapped in real gold.

    And yes – they’re safe to eat… which essentially means consumers will quite literally end up flushing gold down the toilet.

    Nestle’s Kit Kat Chocolatory boutique store stocks a constantly changing array of flavoured Kit Kats produced for the fickle Japanese market, including at times strawberry, green tea and wasabi.

    The gold bars are essentially aimed at the Christmas gift market – but its release coincides with the one millionth customer of the single-brand store.

    The special bars – a limited run of 500 – will also be sold at eight selected upmarket department stores in several Japanese cities.

    Dubbed Sublime Gold Kit Kat, it will sell for 2016 yen (US$16) per finger. It is described (apparently without irony) as having “a rich, bitter chocolate taste”.

    “We have made it a luxury product,” said Nestle Japan spokeswoman Melanie Kohli.

    “Not like you probably remember from your childhood. It’s a special occasion, to celebrate the end of the year.”

    The bars come wrapped in a super thin layer of 24-carat gold foil.

    Kitkat store Japan

     

    It’s not the first time gold has been added to foodstuffs: several limited edition alcoholic beverages have been marketed with gold flakes inside, including cinnamon schnapps Goldschläger.

    Gold is harmless when ingested, passing through the body undigested.