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Tag: citrus

  • Stone & Wood Brewing Innovates With Refreshing Citrus Radler Beer Blend

    Stone & Wood Brewing Innovates With Refreshing Citrus Radler Beer Blend

    Stone & Wood Brewing Company has introduced a new beer blend, Citrus Radler, targeting customers who prefer lighter, more refreshing beverages. This innovative blend combines beer with citrus elements, providing a flavorful twist to traditional beer.

    A New Favorite: Citrus Radler

    The Citrus Radler is described as a light, invigorating beverage with a zestful aroma and taste, characterized by notes of orange, grapefruit, and lemon. Radlers are typically a combination of beer and citrus components, such as lemon soda, lemonade, or freshly squeezed juice.

    Stone & Wood’s unique spin on the Radler is light-bodied and designed for easy consumption. The product is free of added preservatives and is brewed exclusively using Australian malts and hops. Each 300ml can contain a moderate alcohol content of 4 per cent ABV.

    The company describes the Citrus Radler as a “bright and sessionable salute to the Australian golden hour.” It is a carefully crafted blend of Australian pale malts, Galaxy hops, and real Australian lemons, providing a refreshing experience to beer enthusiasts.

    Availability and Pricing

    The Citrus Radler is now available for purchase online and at select retail locations, including BWS and Dan Murphy’s stores. The product is priced at $17 for a pack of four and $60 for a pack of sixteen, providing customers with a range of options that cater to their unique preferences and consumption habits.

    Questions & Answers

    What is the Citrus Radler?
    Citrus Radler is a new beer blend introduced by Stone & Wood Brewing Company, featuring a refreshing blend of beer and citrus elements.

    What are the key characteristics of the Citrus Radler?
    It’s a light-bodied, zesty beverage with notes of orange, grapefruit, and lemon. It’s made using Australian malts and hops and contains no added preservatives.

    Where can the Citrus Radler be purchased and how much does it cost?
    Customers can buy Citrus Radler online or at select BWS and Dan Murphy’s stores. The price is $17 for a four-pack and $60 for a sixteen-pack.

  • Beenleigh Distillery Targets Rtd Market With Citrus-inspired ‘hard Orange Crush’ Launch

    Beenleigh Distillery Targets Rtd Market With Citrus-inspired ‘hard Orange Crush’ Launch

    Beenleigh Distillery has recently expanded its ready-to-drink (RTD) selection by launching Hard Orange Crush, a citrus-inspired beverage.

    Product Characteristics

    Hard Orange Crush, the newest offering from Beenleigh Distillery, is a refreshing blend that includes real orange juice. It is packaged in 375ml cans, which are sold in packs of four. The beverage boasts a delicate citrus and sherbet aroma with a slightly tart finish. The alcohol content is pegged at 4.5%.

    Following the Success of Pineapple Crush

    This move comes after Beenleigh Distillery’s successful introduction of Pineapple Crush. According to the company, this product was one of their most successful RTD launches in the last financial year, securing a spot amongst the top three based on sales data from certain retail groups.

    Will Sullivan, the brand manager at Beenleigh Distillery, commented on the new product launch, saying, “Orange is a beloved soft drink flavor in Australia, but it is seldom used in RTDs. We had great success with Pineapple, and we’re confident Hard Orange Crush will follow suit.”

    Strategic Expansion

    The launch of Hard Orange Crush is part of Beenleigh Distillery’s larger strategy to tap into the market for soft drink-inspired alcoholic beverages. The distillery aims to broaden its presence in the expanding ready-to-drink sector.

    Sullivan added, “We view this as a deliberate step towards an area that has been neglected for too long. With Hard Orange Crush, we’re introducing a unique product and aiming to fortify our position in the market.”

    Questions & Answers

    What inspired Beenleigh Distillery to create Hard Orange Crush?
    Beenleigh was influenced by the popularity of orange as a soft drink flavor in Australia and the success of their previous product, Pineapple Crush.

    How is Hard Orange Crush packaged and sold?
    The product comes in 375ml cans and is sold in packs of four.

    How does the launch of Hard Orange Crush fit into Beenleigh Distillery’s broader strategy?
    The introduction of Hard Orange Crush is part of Beenleigh Distillery’s plan to expand its presence in the growing ready-to-drink sector by creating soft drink-inspired alcoholic beverages.

  • Aqua Pura adds sparkle to its Fruit Splash range

    Aqua Pura adds sparkle to its Fruit Splash range

    Mineral water brand Aqua Pura has added two new flavors, Citrus and Melon, to its Fruit Splash range, which contain natural fruit flavoring and have less than fifty calories per serve.

    Fruit Splash Brand manager Amelia Wright says the new flavors are based on the already-established Fruit Splash Range.

    “When brainstorming range extensions for Fruit Splash, we came back to what has served us well, being our original Fruit Splash products, Tropical and Wildberry,” said Wright.

    “These are the flavours our consumers know and love from Fruit Splash, so building upon that, we knew we had to maintain this offering in different flavors whilst catering to those who prefer sparkling water.”

    With non-alcoholic drinks on the rise, consumers are increasingly looking for a healthier alternative from carbonated soft drinks.

    “From the popularity and growth we see on the Wildberry and Tropical products, we know this is what Aussies like”, Wright added.

    All Fruit Splash Sparkling flavors are available nationwide for RRP $2.50 per bottle.

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  • Costa Group seals $231 million citrus business acquisition

    Costa Group seals $231 million citrus business acquisition

    Listed Australian vegetable grower and marketer Costa Group is to spend $231 million acquiring Queensland citrus-fruit growing business 2PH Farms.

    Costa has distributed and marketed 2PH citrus fruit for a decade on the domestic market and this year expanded into exports.

    “2PH has a long and successful history, having been started by my parents John and Pam Pressler, uncle Geoffrey Pressler and Darryl Hess some 51 years ago,” said Craig Pressler, owner of 2PH Farms. “I know and trust Costa, and I am happy that the business will be owned and run by an Australian company which is not only an industry leader, but also has a genuine commitment to continuing to build on 2PH’s reputation for the growing and export of high-quality citrus.”

    Costa says it is buying the venture to take advantage of 2PH’s established brand presence in Asia, higher citrus category revenue, exclusive rights to proprietary brands, and larger production scale, together with expanded geographical diversity for crops.

    The acquisition will be funded by a $190 million rights issue and existing debt facilities, with a $200 million initial payment to be made upon settlement and a further $31 million in July 2023 relating to the purchase of a property where a new citrus crop is currently being planted by 2PH.

    Costa Group CEO, Sean Hallahan said Costa has been actively engaged in the acquisition of high-quality citrus assets, including its recent acquisition of KW Orchards (Sunraysia) in March.

    “2PH is not only a high-quality asset, but it will also complement and enhance our production footprint, our variety offering and market opportunities, both export and domestic.”

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