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Tag: Citygate

  • Citygate Outlets announces four exciting pop-up stores

    Citygate Outlets announces four exciting pop-up stores

    Cutting-edge Hong Kong streetwear store JUICE will be one of the four exciting pop-up stores coming to Citygate Outlets this month.

    Hong Kong’s leading retail outlet mall, featuring more than 80 international fashion and lifestyle brands offering 30% – 70% year-round discounts, is celebrating the change in seasons with this latest announcement, as well as limited-time pop-ups by PANDORA, LeSportsac and ORIGINS.

    Polo Ralph Lauren will also introduce their latest collection at Citygate Outlets, giving shoppers even more reasons to refresh their spring wardrobes.

    JUICE

    Cutting-edge Hong Kong streetwear store JUICE, owned by Kevin Poon and Edison Chen, will pop-up at Citygate Outlets this season, marking the store’s first outlet in Hong Kong.

    Cool kids can get up to 90% off on selected items from CLOT, YEEZY, SOMEWARE and PAN, among others.

    PANDORA

    Jewellery brand PANDORA has also announced a Citygate Outlets pop-up for Spring.

    Featuring a wide range of their timeless charms, rings and earrings, discounts of up to 60% will surely be too tempting to resist for savvy shoppers looking to add some sparkle to their spring wardrobe.

    Sporty American bag brand LeSportsac pop-ups this Spring at Citygate Outlets, and feature up to 60% off selected items from its classic collection as well as its “Tokidoki” collection, a crossover with internationally renowned illustrator Simone Legno, and its “We Love ZoolooZooloo” collection, an exclusive crossover with Ocean Park.

    As a special offer at Citygate Outlets, all shoppers who spend over HKD600 will receive a complimentary key chain. The gifts-with-purchase are available only while stocks last.

    ORIGINS

    The changing weather means it’s time to update the skincare routine. Citygate Outlets take care of things this Spring with an ORIGINS pop-up.

    Guided by the ethos of Nature + Science = Happy Skin, the American skincare brand will offer an exclusive discount at Citygate Outlets, whereby 2 items purchased will receive a 10% discount off the total price, while 2 items (including 1 serum product) or any 3 items will receive a 15% discount. Exclusive skincare sets will also be available at the pop-up so that every need will be covered.

    POLO RALPH LAUREN

    In addition to the four pop-up stores, leading international brands in Citygate Outlets will unveil the latest in Spring fashion. One to look out for is Polo Ralph Lauren’s new collection, which will be available exclusively in Citygate Outlets.

    Mix and match the hottest looks right now with up to 50% off the price of other classic items by the premium American lifestyle label.

     

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  • Activewear and F&B driving Hong Kong retail innovation

    Activewear and F&B driving Hong Kong retail innovation

    Food and beverage and lifestyle is driving Hong Kong retail innovation, says property expert Shaun McManus with JLL Hong Kong.

    “The activewear and sports apparel sector has been a front-runner in elevating in-store experiences for shoppers,” McManus, who specialises in lifestyle retail and F&B with the property  company. “Looking to boost their winter sales, Adidas recently added a virtual reality fitting room in their flagship store in Causeway Bay, giving customers the chance to test new products in a training run simulation that mimics winter weather through a temperature control system,” he wrote in a market review.

    Nike’s new 13,000 sqft flagship store on Granville Road in Tsim Sha Tsui offers customised T-shirts and sports bras, as well as a personalised coaching section where customers can test running shoes on a treadmill to see if they are the right fit.

    JLL’s foodservice consulting team forecasts that by 2020, 80 per cent of retailers will have some form of additional entertainment element or other unique offerings, like these within their stores.

    “The progression of omni-channel retailing – through physical and online stores and mobile apps – is another pattern that looks likely to emerge in 2017. Unlike other markets, eCommerce has yet to gain a strong foothold in Hong Kong.

    According to the Hong Kong Trade and Development Council, online sales account for less than 5 per cent of total retail sales among retailers with an omni-channel sales platform within the city.

    “To boost sales, retailers are increasingly turning to social media platforms to sell their goods, and will look to take advantage of apps like Instagram and Snapchat to give customers a behind-the-scenes look at their operations with the aim of building brand engagement and legions of loyal followers,” says McManus.

    “With over 40 million hits per month on Instagram, Facebook and Snapchat combined; it is no wonder popular brands such as watchmaker Daniel Wellington are attributing the largest proportion of their revenue to their social media marketing campaigns.”

    McManus also forecasts that this year promises a further shift away from traditional shopping mall tenant mixes towards an increased focus on entertainment hubs and food courts.

    “Many developers are already starting to reposition their portfolios. Swire Properties – whose shopping mall portfolio in Hong Kong includes Pacific Place Mall, CityPlaza and Citygate Outlets – has been at the forefront of this movement. At Pacific Place Mall, for example, it has increased the F&B footprint by more than 20 per cent in the space of 12 months and totally revamped its cinema complex to include a new VIP House with state-of-the-art sound system technology, higher resolution screens and vibrating seats. These changes have all been made with the aim of increasing and retaining footfall to the mall and attracting new customers.

    “The use of pop-up stores will also continue to be popular in prime malls, enabling landlords to optimise space and minimise void periods; an important consideration given the current challenges facing the city’s retail sector.”

    McManus says that for consumers, revolving pop-up stores freshen the shopping experience and encourage repeat visits.

    “All of the above factors point towards a more balanced and increasingly vibrant retail market for Hong Kong in 2017, and suggests that it is far from all doom and gloom for the sector in the year ahead. Rather, we believe these changes are ushering in a healthier retail climate that drives domestic consumption and is less reliant on tourist spend. Hong Kong must, and will, maintain its status as a shopper’s paradise in Asia for the foreseeable future.”