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Tag: Claude

  • Stealthy Watermarks: Anthropics New Technique for Marking AI-Generated Text

    Stealthy Watermarks: Anthropics New Technique for Marking AI-Generated Text

    Anthropic, a pioneering company in the field of Artificial Intelligence (AI), has now started including unique, invisible watermarks on AI-generated text by their most recent models. This comes as a response to the European Union’s AI Act that came into effect on August 2, mandating transparency for AI-produced content.

    Invisible Watermarks in AI-Generated Text: The New Norm

    As outlined in an update on Anthropic’s official support page, all new Claude models introduced post August 2 will incorporate a system known as “machine-readable marking” from their inception. These watermarks, while imperceptible to human users, would be incorporated directly into the generated text by any supported Claude model.

    These markers don’t affect the meaning, quality, or readability of the AI’s response, and yet remain part of the text, enabling them to move along with the text even when it’s copied, pasted, or edited elsewhere. It’s important to note that these watermarks will be applied at the model level, which implies that they will be present irrespective of the Claude product or platform the text originates from.

    Universally Applicable Watermarks

    The invisible watermark will be seamlessly embedded into any text generated, remaining undetectable by users. The company maintains that this marking system will have no impact on the nature or quality of the AI’s response. This system is not only applicable to Claude but also extends to the Claude API, Claude Code, Claude Cowork, and Claude Tag, as well as all platforms utilizing these AI tools.

    Questions & Answers

    What is the purpose of the invisible watermark in AI-generated text?
    The invisible watermark is intended to provide transparency for AI-generated content, as required by the European Union’s AI Act.

    Will the invisible watermark change the quality or readability of the AI’s response?
    According to Anthropic, these watermarks won’t affect the meaning, quality, or readability of the AI’s response.

    Are the watermarks included only in Claude’s AI-generated text?
    No, the watermarks will be applied at the model level, implying that they will be included in any text produced by Claude, the Claude API, Claude Code, Claude Cowork, and Claude Tag, as well as all platforms that use these AI tools.

  • Indonesian Based Apparel Startup Claude sewn the Seed in Funding

    Indonesian Based Apparel Startup Claude sewn the Seed in Funding

    The fast growing direct-to-consumer apparel company, Claude, that aims to be everyone’s go to brand for going shopping has just announced the closing of its seed round.

    This independent brand that introduces relevant elevated looks has been busy stealing the hearts of the global market, stepping out from the comfort zone of domestic base and successfully penetrate international waters, from Southeast Asia, to Europe, to the United States. Suspected to be one of the first brands from Indonesia that are daring to be global and succeeded. “In this globalized world where technology enables us to cross-border real-time, becoming global immediately enhances your total addressable market hundred times over while simultaneously strengthening the strong brand equity we carefully preserve”, Co-Founder and CEO Tommy Budihardjo says.

    Revolutionary in its business model, Claude uses micro-batches system for new designs and produces more only after the demand is proven, hence minimizing waste while enhancing the speed in offering of new designs. Combined with its own real-time analysis, Claude understand the customers’ behaviour and taste real time and therefore can adapt instantly. “Apparel industry is one of the biggest contributor of waste – especially due to unsold stock – the industry is overdue for a change, and we are happy to lead the charge with our business model that successfully cut finished goods waste by 90% and maximize the revenue and profitability at the same time”, the CEO stated.

    Claude’s latest round will be used to enhance current product offerings and strengthen the market it has already penetrated. The fund was led by one of the early-backers of Tokopedia and Kakao Corp, CyberAgent Capital and supported by the family office Prima Fund I. “Indonesia is one of the largest consumer retail markets in the world. With Claude’s strong brand value along with the experiences brought by the management team, we believe that the company could bring its unique value propositions and be well-accepted by the huge Indonesian and SEA apparel markets.”, says Nobuaki Kitagawa, Managing Director of CyberAgent Capital, Inc.

  • Indonesian fashion label Claude launches in Singapore

    Indonesian fashion label Claude launches in Singapore

    The store people have been impatiently waiting has finally arrived. The go-to IT fashion brand, Claude, has officially opened its first brick-and-mortar store at Takashimaya Shopping Centre, Singapore on July 29th, 2022.

    As it always go with Claude, they celebrated the grand opening of their 1600sqft store with flair and much grandiose. Hosted by Aimee Cheng-Bradshaw and accompanied by plenty of familiar faces and icons in the fashion and lifestyle industry from Andrea Chong, Melissa C. Koh, Nellie Lim, and Savina Chow. The famous Singapore socialite, Jamie Chua, also attended wearing Claude special Singapore collection, The Wildflower.

    “We have been receiving a lot of love from Singapore over the years,” said Christie Johana as the Co-Founder and Creative Director of Claude. “It is definitely the right step for us to finally open our first international store in our amazing and beautiful neighbour, Singapore.”

    Curved outlines, flora installation, and a splash of lilac and mint green definitely screams Claude. The Indonesian label known for its elegant dresses, pleated pieces, and its modern Gen-Z sub-brand Everyday definitely stole the show with its beautiful store. “The goal is to create an experience for everyone while touring the store and feel comfortable, relax and unwind in the massive lounge room, and taking pictures on many of the spots.”, the Creative Director said.

    This community focused brand also arranged its first ever international Claude Squad event at SPRMRKT, Dempsey Hill, just a day before the grand opening event. “One of our most important mission is to connect people who have passion for fashion, and we love to do it by hosting a gathering with our beloved Claude Squad!”, stated Christie.

    Some of people’s favourite fashion stars and fanatics were also seen during the gathering, from Iman Fandi, Hailey Teo, and so much more. To add the excitement, consumers can see all of them rocking Claude’s Singapore special collection that will be available in store, while posing in front of their beautiful garden backdrop and iconic #ClaudeSquad signage.

    With the opening of the store, The Wildflower collection is exclusively available offline before their official launch on Claude’s website on August 1st, 2022 and August 8th, 2022. Pieces vary from original prints, pleated items, and their novel knitted pieces.

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