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Tag: CLUSE

  • CLUSE opens its very first monobrand store in Taiwan

    CLUSE opens its very first monobrand store in Taiwan

    The Amsterdam-based watch brand renowned for its timeless sophistication and strong focus on materials, quality, and style has just opened its first monobrand store in Taiwan in partnership with Bluebell. This CLUSE monobrand POS is a rotating pop-up in partnership with Eslite, which aims to attract visitors from different cities in Taiwan. This month the pop-up stops at the Eslite Taichung Parklane by CMP Store, 1F.

    CLUSE, created in Amsterdam in 2013 by a team of young and ambitious individuals, is a fast-growing watch brand for the modern and fashionable woman.

    Named after “Cluses”, one of the oldest watchmaking towns in France, CLUSE is able to combine a modern, minimalistic, and elegant design yet remaining faithful to its heritage by crafting authentic, quality analogue timepieces.

    CLUSE was discovered at an early stage by the fashion-loving crowd on social media, and among others, it has acquired worldwide fame on Instagram and Facebook, being recognized as a successful Facebook story for its effective digital marketing strategies.

    Thanks to the profound in-house knowledge of Social Media marketing, a data-driven approach and a clear customer profile based on campaign data, CLUSE has managed to grow to a staggering 1.6 million Facebook fans and 700K Instagram followers within 3 years.

    This success is boosted by CLUSE’s brand ambassadors who are recognized among the most influential kol worldwide like @sincerelyjules and @retroflame who live their life with the same philosophy of the brand.

    Drawing inspiration from minimalist fashion and subtle colours, CLUSE represents the mentality of simplicity of being grounded, empowered, sophisticated and true to oneself.

    CLUSE is designed not only to indicate time, but also to define the best moments in life.

    CLUSE is designed for dynamic and versatile women. One CLUSE watch allows infinite possibilities thanks to the mix&match easily interchangeable straps.

    CLUSE has soon become the most popular lifestyle watch brand in Europe and invested into a high-end network of distributors.

    After expanding in Europe, CLUSE has quickly conquered millennials in different countries, and it led to simultaneously launch in wholesale in Japan, Korea, Malaysia, and wholesale and mono-brand stores in Hong Kong, Singapore, and now Taiwan.

    The latest collection is La Tétragone (this new classic square shape design launched in SS18), and Triomphe (also launched in SS18).

    Following the success of CLUSE timepieces, the brand has started a new adventure into jewelry. Three collections have been created Essentielle, Idylle, and Amourette to translated unique personalities into unique pieces.

    CLUSE is definitely a brand to keep an eye on, strong brand identity,  effective digital marketing strategy, and an army of influencers boosting its brand image.

  • Cluse opened a new store in Singapore

    Cluse opened a new store in Singapore

    CLUSE opened a new store in Singapore, in Takashimaya Shopping Centre on 15th November, with the leading Asian brand curator Bluebell Group. CLUSE is an Amsterdam based watch and jewellery brand, risen to fame for fashionable watches inspired by minimal French design.

    Ever-since, CLUSE has expanded their collections to host a range of both watch and jewellery lines with the ambition to create pieces for every woman, in a celebration of the uniqueness of everyone who wears the brand.

    The new store in Singapore holds classic collections by CLUSE.

    From their original La Bohéme collection of women’s watches with oversized dials and minimalist features, to their La Vedette collection with small dial sizes, inspired by starlets of the past.

    The store also features their iconic collection of square watches, named La Garconne, as well as their other most popular watch collections, Minuit, Triomphe, and La Roche.

    Usually focusing on women’s accessories, this time a year CLUSE revealed both a feminine gift box, including their bestselling La Garçonne with an additional strap, and a first-time ever masculine gift box – featuring the  company’s classic La Bohème design, with an additional nato strap large enough to fit a bigger wrist.

    Both of these festive season sets are packaged in new, specially designed gift boxes which hint to the style of the watches inside.

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  • Hong Kong to have first CLUSE mono-brand kiosk

    Hong Kong to have first CLUSE mono-brand kiosk

    The Amsterdam-based watch brand CLUSE, renowned for its timeless sophistication and strong focus on materials, quality, and style, opens its first branded kiosk in Asia Pacific with the leading Asian brand accelerator Bluebell Group.

    CLUSE, already popular among Hong Kong millennials after its arrival at kapok and City Chainstores last year, moves into retail expansion and chooses LCX at Habour City to launch its retail concept with the support of Bluebell Group.

    The brand has chosen HK as its gateway to Asia Pacific and also to first launch its jewellery collection with an event hosted by the founder Rudyard Bekker, who brought one of Europe’s most sought-after accessory brands to the city. Retail in Asia met him and asked him to share with our readers the secret about CLUSE fast-track success. Watch the video interview!

    Innovative, minimalistic, and affordable, CLUSE rapidly conquered millennial women in France first, becoming the bestseller among lifestyle brands, and Europe later, to quickly become DW‘s first competitor.

    As an online fanatic, Rudyard sees the importance of engaging storytelling for brands in today’s rapidly changing media landscape.

    CLUSE has been building the brand with a big focus on influencer and online marketing. It was discovered early by fashion bloggers like Sincerely Jules, Veronica Ferraro and Negin Mirsalehi.

    Proven successful, CLUSE has gained 882,000 followers on Instagram over the years; with a social media team of  people working in its Amsterdam headquarters, on its analysis, strategy and execution.

    Today, not only CLUSE has built a strong brand identity and unique design concept, but differently from its competitors it keeps refreshing its collections to provide its customers with more diversity. CLUSE watch is characterized by the use of materials such as pearl and marbles and the versatile straps available in different themes. The new store offers a wide selections of bestsellers and new collections.

    The new store will be unveiled 1 March 2018. It is the first branded kiosk in Asia Pacific and it showcases the retail concept of the brand, designed by the in-house team based in Amsterdam and HK. A 360 degree retail space that encapsulates the sophisticate CLUSE soul.

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