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Tag: Coco Neige

  • Prince’s building welcomes Chanel’s COCO Neige Pop-Up Store

    Prince’s building welcomes Chanel’s COCO Neige Pop-Up Store

    It’s freezing at Prince’s Building with Chanel’s COCO Neige Pop-up store.

    Chanel has just launched its very first collection of sportswear dedicated to winter sports featured in its new pop-up store at Prince’s building.

    Australian actress Margot Robbie, new ambassador of the French fashion house, embodies Chanel’s first ever ski and après-ski collection, COCO Neige.

    Designed and shot by Karl Lagerfeld, the line combines high-tech clothing and winter-ready-to-wear for the sporty fashion conscious.

    COCO Neige incarnates both the worlds of skiing and the codes of the House.

    From multicolor tweeds and classic handbag quilting to Norwegian-inspired sweaters and mountain accessories sporting the double C, Chanel’s most iconic symbols and elements have been brightly incorporated into the sportswear wardrobe.

    This collection comes a few year after the launch of Chanel’s own line of skis and snowboards a few years ago.

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  • Chanel partners with Coco Neige for new Collection

    Chanel partners with Coco Neige for new Collection

    Chanel is about to release its first full-fledged winter-sports clothing line, Coco Neige (Coco snow).

    Performance garments for sub-zero mountain weather with water and windproof qualities are imbued with house codes of tweed, quilting and camellia motifs. The offering includes jackets, gilets, balaclavas, ski trousers and goggles, booties, mittens, berets and bags.

    Set to be released in Singapore in August and international stores a month earlier, the range will be revealed in an advertising campaign featuring Margot Robbie in pieces from the inaugural 19-silhouette collection designed by Karl Lagerfeld.

    It is the first advertising campaign for Chanel for the Australian actress, whose movie credits include The Wolf of Wall Street, Tarzan and I, Tonya.

    The first image from the new campaign was released on the brand’s Instagram account.

    A first photo of the campaign has been revealed on Chanel’s Instagram account. The A-list actress is standing against a backdrop of blue sky and white clouds, wearing a chunky sweater, a rollneck and a white trapper hat decorated with the words Coco Neige.

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