South Korean restaurant operator Lotte GRS will reintroduce its Angel-in-Us coffee brand to Indonesia through a master franchise agreement with Surabaya-based Bogajaya Group.
Bogajaya plans to open 10 outlets across Indonesia over the next five years, starting with a debut location before the end of 2026.
The agreement brings Angel-in-Us back to Southeast Asia’s largest economy after Lotte pulled its direct operations in 2020. Bogajaya Group, an Indonesian food and retail operator with nearly 50 years of operating history, specializes in travel retail and runs concessions across the country’s major airports.
Airport operator takes the master franchise
Lotte GRS operates several consumer foodservice brands across Asia and the United States, including burger chain Lotteria, Krispy Kreme Doughnuts, Villa de Charlotte, and food hall concept Plating. Outside its home market in South Korea, the group runs locations in Vietnam, Malaysia, Singapore, and the US.
Securing a local franchisee with established airport concessions allows foreign food groups to avoid the heavy capital commitments and real estate bottlenecks that often hamper direct store operations in Indonesia. South Korean food operators have increasingly favored asset-light franchise partnerships across Southeast Asia, shifting operational risk to domestic companies with existing commercial lease networks.
Southeast Asian expansion targets
The Indonesian rollout follows Lotte GRS’s push into neighboring markets earlier this year. The company introduced its Lotteria fast-food chain to Singapore in February with an opening at Jewel Changi Airport.
Bogajaya will begin store buildouts immediately, targeting its first Angel-in-Us site launch before January 2027 as it starts the 10-unit rollout schedule.
