Massimo Dutti Singapore has launched its sixth store, at Jewel Changi. The Inditex-owned fashion label’s almost 600sqm retail space features the brand’s newest design concept for the first time in Southeast Asia and following the opening of a similar outlet in Munich, Germany.
Designed to look like a New York apartment, the new interior design layout expresses the natural evolution of the brand. The store concept is focused on lifestyle, offering a more enticing setting via the use of warm, high-quality materials such as wooden furniture and finishes and the use of plants – a blending of contemporary designer furniture that greatly reinforces this updated identity.
As Massimo Dutti Singapore’s second largest store after Liat Tower, the new venue is in line with the Inditex Group’s latest approach to eco-efficiency.
Electricity consumption has been reduced by some 30 per cent and water consumption by 40 per cent in comparison with its conventional stores. The eco-efficiency measures implemented include a store lighting system that optimises the lighting for the furnishings, and the exclusive use of LED bulbs. The lighting system also enables partial lighting of store spaces.
The Changi store also features a Travel Collection, with easy-iron shirts and lightweight crease-resistant suits.
