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  • OTB Amplifies Luxury Portfolio with Complete Acquisition of Fashion Powerhouse Viktor&Rolf

    OTB Amplifies Luxury Portfolio with Complete Acquisition of Fashion Powerhouse Viktor&Rolf

    OTB Group, a prestigious Italian luxury conglomerate, has recently procured the remaining shares of Dutch fashion house Viktor&Rolf, thereby securing complete ownership of this innovative label. This acquisition comes after OTB’s initial investment in 2008 and two decades of a partnership marked by shared creative vision and commercial growth.

    Strengthening Creative Ties

    Originally, OTB increased its stake from an initial 51% to 70%, and now, with full ownership, the partnership between the two entities is set to deepen even further. Viktor&Rolf, established in 1993 by Viktor Horsting and Rolf Snoeren, is celebrated for its unconventionally creative take on haute couture, incorporating elements of art, fashion, and theatrical storytelling. The brand has since diversified, extending its reach into ready-to-wear, bridalwear, eyewear, and fragrances.

    Renzo Rosso, the founder and chairman of OTB Group, expressed his elation over the strengthened partnership. He praised Viktor&Rolf for its unique presence in the international luxury market, known for its emphasis on creativity, artistic research, and cultural relevance, values that accord with OTB Group’s own.

    Securing the Future

    This strategic move follows an agreement signed last year, which confirmed the continuation of Horsting and Snoeren as creative directors for an additional five years. They will continue to shape the creative and strategic direction of Viktor&Rolf, maintaining the brand’s signature innovative style.

    OTB Group, owner of renowned labels including Diesel, Maison Margiela, Marni, and Jil Sander, has progressively concentrated on constructing an assortment of distinctive creative brands. This recent acquisition further solidifies its commitment to fostering creative development and expanding its luxury portfolio.

    Questions & Answers

    What is the significance of OTB’s acquisition of Viktor&Rolf?
    The acquisition represents the strengthening of a long-standing partnership, with OTB taking full ownership of Viktor&Rolf after being a shareholder for nearly two decades. Furthermore, it cements OTB’s commitment to developing a portfolio of distinctive, creative brands.

    Who are the founders of Viktor&Rolf?
    Viktor&Rolf was established in 1993 by designers Viktor Horsting and Rolf Snoeren. The pair will continue to shape the creative and strategic direction of the brand as Creative Directors.

    What is Viktor&Rolf known for within the fashion industry?
    Viktor&Rolf is renowned for its experimental approach to haute couture, blending elements of fashion, art, and theatrical storytelling. It has diversified its offerings into ready-to-wear, bridalwear, eyewear, and fragrances.

  • Chanel Unveils World’s First Complete ‘Chanel Ecosystem’ in Newly Expanded Shanghai Flagship Store at Plaza 66

    Chanel Unveils World’s First Complete ‘Chanel Ecosystem’ in Newly Expanded Shanghai Flagship Store at Plaza 66

    After an extensive 18-month refurbishment, Chanel has officially unveiled its renovated flagship boutique in Shanghai’s Plaza 66. The three-story space, which is now twice its original size at 2973 square meters, is the first of its kind to encompass the brand’s entire ‘ecosystem.’

    Embracing the World of Chanel

    The newly expanded location presents an array of Chanel’s luxury offerings, ranging from fashion and accessories to watches, fine jewelry, beauty products, and fragrances. It also includes Les Ateliers, the house’s dedicated repair and alteration service, along with the exclusive Les Salons Prive.

    Peter Marino, who has a long-standing collaborative relationship with the brand, was the mastermind behind the boutique’s redesign. The refreshed layout incorporates sophisticated white facades, black-framed vertical panels resembling pleated fabric, and an abundance of natural light pouring in from the mall’s glass ceiling.

    Distinctive Spaces for Distinct Collections

    Chanel’s latest handbags and accessories take center stage on the ground floor. In a separate black-and-gold section, customers can peruse an exquisite selection of watches and fine jewelry, including the Coco Crush and No 5 collections, and J12 and Premiere watches.

    The boutique reserves a VIP room for showcasing three patrimoine high jewelry pieces, set against a backdrop of camellia coromandel screens and Regency-era mirrors. This decor pays homage to Chanel’s historical ties with the cinema industry.

    The second floor introduces visitors to three salons, each distinguished by a unique color theme. The first salon features Chanel’s Cruise 2026 collection, while a more private second salon showcases the house’s signature black-and-white palette. A large fitting room for hosting guests connects to this space. The third salon, which houses an Arnold Armand ‘Mali’ table, leads to an elevator tunnel adorned with gold tweed-like walls.

    Additional Amenities and Services

    On the lower ground floor, customers can find the Shoe Salon, offering a variety of Coco Neige and carryover styles. This area, designed with floor-to-ceiling shelving and plush wool carpets, includes two adjoining rooms.

    The mall’s third floor plays host to the Les Salons Prive, a dedicated area for serving VIP customers. Adjacent to this area are the brand’s beauty and fragrance boutique and Les Ateliers, Chanel’s repair and alteration service.

    In a statement, Bruno Pavlovsky, President of Fashion at Chanel, said, “This new space represents the Chanel universe. We are not merely striving to build the biggest boutique, but to create the optimal environment for the ultimate experience.”

    Questions & Answers

    What does the redesigned Chanel boutique offer?
    The newly expanded boutique features the complete Chanel ‘ecosystem,’ ranging from fashion and accessories to watches, fine jewelry, beauty and fragrances. It also includes Les Ateliers and Les Salons Prive.

    Who designed the renovated Chanel boutique at Plaza 66?
    Peter Marino, a longtime collaborator with Chanel, redesigned the boutique.

    What is Chanel’s objective with the redesigned boutique?
    Chanel is not focused on building the largest boutique, but rather aims to create the perfect environment for an unparalleled customer experience.