Tag: conquer

  • Affordable Canadian Lobsters Conquer Vietnamese Market with Freshness and Flavor

    Affordable Canadian Lobsters Conquer Vietnamese Market with Freshness and Flavor

    Canadian lobsters are increasingly gaining favor among Vietnamese consumers, primarily due to their affordability compared to Australian lobsters and some local varieties. Hoa, a HCMC resident and a frequent seafood consumer, shared her recent preference for Canadian lobsters, citing their reasonable pricing, freshness, and high quality.

    Canadian Lobsters: A Budget-Friendly Option

    Seafood markets in HCMC offer Canadian lobsters, each weighing between 500 and 600 grams, at prices ranging from VND950,000 to VND1.1 million per kilogram (equivalent to US$36-42 per kilogram). Larger lobsters, weighing one kilogram or more, are priced around VND1.3-1.4 million per kilogram. These prices reflect a decrease of 5-10% compared to the previous year.

    In comparison, Australian lobsters are priced at VND3.5 million per kilogram, Vietnamese spiny lobsters near VND3 million, and local rock lobsters around VND1.5 million. The attractive pricing of Canadian lobsters has led to a surge in their imports. Data from Vietnam Customs indicates that Vietnam imported seafood worth approximately $34 million from Canada in the first seven months of the year, marking an increase of 42% compared to the same period last year. Lobsters accounted for almost 60-65% of this total import value.

    Rising Demand for Canadian Lobsters

    Canadian lobsters are not only gaining popularity due to their affordability, but also their versatility and accessibility. An increasing number of businesses, supermarkets, and online platforms are offering these lobsters, further widening their consumer base. Many restaurants and eateries now include Canadian lobsters in their seafood platters, making it possible for groups and families to enjoy lobsters without excessive expenditure.

    Tran Van Truong, CEO of seafood chain Hai San Hoang Gia, pinpoints price as a key factor driving the growing demand for Canadian lobsters. He reported a double-digit year-on-year increase in his company’s imports of Canadian lobsters for the first seven months of this year. Truong also highlighted the seasonal advantage of Canadian lobsters, which are abundantly available from July to September. While these lobsters may not match the quality of Vietnamese lobsters, they have a robust supply chain and exhibit good survival rates, ensuring minimal losses during transport and storage.

    Additional factors contributing to the lower prices of Canadian lobsters include import tariffs. Canadian lobsters that fulfill the Comprehensive and Progressive Agreement for Trans-Pacific Partnership requirements attract a 0% tariff when imported into Vietnam.

    Canada, the world’s largest lobster exporter, recorded the highest export of any fisheries items in 2025 at 79,380 tons of lobsters valued at $3.01 billion, according to Fisheries and Oceans Canada.

    Questions & Answers

    Why are Canadian lobsters becoming popular in Vietnam?
    Their popularity is largely attributed to their affordability compared to other varieties. They’re also versatile and increasingly accessible through various outlets, including online platforms.

    What factors contribute to the lower price of Canadian lobsters?
    Factors include a robust supply chain, good survival rates which minimize losses during transport and storage, and a favorable import tariff of 0% when they meet the Comprehensive and Progressive Agreement for Trans-Pacific Partnership requirements.

    How does the quality of Canadian lobsters compare to other varieties?
    While the quality of Canadian lobsters may not match that of Vietnamese lobsters, they offer a satisfying taste and texture, making them a value-for-money choice among consumers.

  • Texas Chicken Set to Conquer Chinese Market with 600+ Stores: The Biggest International Expansion to Date

    Texas Chicken Set to Conquer Chinese Market with 600+ Stores: The Biggest International Expansion to Date

    Texas Chicken, a prominent quick-service restaurant chain, is set to expand its footprint to China. The company plans to inaugurate its first restaurant in the country later in the year, following a significant deal to open over 600 establishments nationwide.

    China: The 27th International Market

    The upcoming debut of Texas Chicken in China signifies its entry into its 27th international market. The first restaurant under this brand will be launched in Shanghai this summer, followed by additional outlets in various locations. The company aims to create a robust presence in the Chinese market by opening more than 600 restaurants throughout the country.

    Strategic Partnership with Deke Shengtang

    To facilitate its successful entry into the Chinese market, Texas Chicken has formed a strategic alliance with Deke Shengtang, a renowned local operator for several quick-service restaurant brands. The partnership entails a franchise agreement that will see the development of 600 or more restaurants across China in the coming years.

    According to Texas Chicken, this franchising agreement marks the company’s most significant international development deal to date, reflecting its long-term confidence in the Chinese market.

    Executives’ Insights

    Roland Gonzalez, the CEO of Texas Chicken, stated, “China is one of the most dynamic and influential consumer markets globally, and we are entering it with a brand primed for connection – boasting big flavour, real value, and a spirit that unifies people.”

    Tim Wadell, EVP of International Business at Texas Chicken, further stated, “The team at Deke Shengtang brings the local expertise and ambition we seek in a partner.”

    The company will release more details about the restaurant design, locations, and future openings in China as the launch date approaches.

    Company Background

    George W Church Sr established Church’s Texas Chicken in San Antonio, Texas, in 1952. Texas Chicken, the sister brand, oversees operations outside the US. The quick-service restaurant chain currently operates over 1400 locations worldwide.

    Questions & Answers

    What is the significance of Texas Chicken’s entry into China?
    Texas Chicken’s entry into China marks its expansion into its 27th international market, representing a significant milestone in the company’s global growth strategy.

    Who has Texas Chicken partnered with for its market entry into China?
    Texas Chicken has formed an alliance with Deke Shengtang, a leading local operator of multiple quick-service restaurant brands, to facilitate its market entry into China.

    What is the expected number of Texas Chicken restaurants in China?
    Following a franchise agreement with Deke Shengtang, Texas Chicken plans to develop 600 or more restaurants across China in the next few years.

  • Aigner Teams Up with Melchers to Conquer China’s Luxury Market: Unveiling Flagship Store on Tmall

    Aigner Teams Up with Melchers to Conquer China’s Luxury Market: Unveiling Flagship Store on Tmall

    German luxury leather goods brand, Aigner, has entered into a collaboration with Melchers China to bolster its presence in mainland China.

    Partnership Details

    As per the arrangement, Melchers China will handle all facets of Aigner’s local retail and e-commerce ventures. The partnership will officially kick-off with the unveiling of Aigner’s flagship store on the Luxury Pavilion of Tmall, which is a part of the Alibaba Group’s luxury segment. This platform has evolved into a significant entry-point for international brands seeking to make inroads into the Chinese marketplace.

    In addition to this, the cooperation will concentrate on enhancing Aigner’s presence on notable platforms such as Xiaohongshu (also known as Little Red Book) and WeChat.

    Claus Toxvig, the CEO of Melchers China, expressed his enthusiasm about the partnership. He stated that the shared values of both organizations, such as Aigner’s heritage, artisanship, and timeless style, align seamlessly with Melchers’ brand building approach in China. Their collective goal is to lay a robust foundation for sustained success and foster meaningful relationships with the Chinese consumer base.

    About Aigner

    Established in Munich in 1965 by Etienne Aigner, the brand has scaled globally, showcasing its collections at Milan Fashion Week and establishing its presence across Europe, Asia, and the Middle East. Aigner places emphasis on durability and contemporary design.

    Questions & Answers

    What is the purpose of Aigner’s partnership with Melchers China?
    The partnership aims to boost Aigner’s local retail and e-commerce presence in mainland China.

    Where will the launch of this partnership take place?
    The partnership will be inaugurated with the launch of Aigner’s flagship store on Alibaba Group’s Tmall Luxury Pavilion.

    What values do Aigner and Melchers China share?
    Both companies value heritage, craftsmanship, timeless style, and a focused approach to brand-building in China.