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Tag: content

  • Zalora and SPH Magazines Announce Strategic Content Partnership

    Zalora and SPH Magazines Announce Strategic Content Partnership

    ZALORA, Asia’s Online Fashion Destination, announces its partnership with SPH Magazines Women’s Network. The partnership will see both organisations share editorial content and syndication between SPH Magazine’s Women’s Network Magazines and ZALORA’s fashion magazine, ZCOOP, as well as cross-channel promotions on their social media pages. This collaboration brings together two of Singapore’s fashion authorities, the country’s most popular fashion e-commerce website and Singapore’s top magazines including Her World, Female, Cleo, Singapore Women’s Weekly, and Shape.

    As one of the leading organisations in Singapore catering to women, SPH Magazine Women’s Network is an authoritative voice on the trends and wants of the Singaporean women, while being able to deliver relevant and useful content to their readers. They boast of award winning editorials and have intimate knowledge of the latest news in lifestyle, fashion and beauty.

    The content partnership with SPH Magazines Women’s Network is a step forward for both organisations in terms of engaging the consumer through separate channels. Today’s consumers are comfortable with the notion of mixing and matching different elements of their persona, a trait that carries over into their shopping choices, according to analysts and academics. Providing them a plethora of brands with mixes of independent designers and boutiques while being able to keep them entertained through online publications, social media and other channels is the ideal way to create and maintain the bonds created between ZALORA and our consumers.

    Tito Costa, Chief Marketing Officer of ZALORA Group said, “Media consumption is at its height in Singapore, and as a leading fashion e-tailer, ZALORA must communicate our fashion proposition in an entertaining manner and establish authority in curating styles. As such, ZALORA recognises the need to invest in engaging consumers through different touch points as well as providing an optimised presence on mobile devices. This partnership with SPH Magazines Women’s Network will allow us to deliver content that our consumers want and need while tapping onto that to build a stronger brand.

    We are very excited to see what SPH Magazines Women’s Network will create.” “A brand needs more than its own voice. SPH Magazines are uniquely positioned as a content partner as we give our clients the credible, persuasive voice of third-party endorsement with the authority of our editorial experts and the connection we have with our audiences,” said Eileen Chia, Head of Product and Partnerships, Women’s Network.

    Added Ivan Wong, Commercial Director, SPHM Pte Ltd, “Great content which attracts, delights and grows customer relationships is the one constant in the evolving digital economy. This bespoke partnership with Zalora affirms our strategy of placing audience and content at the heart of our business.”

    The partnership will include content syndication, content production and cross-channel promotion through social media and other publications. Exclusive ZALORA deals will also be available to readers of SPH Magazines through this partnership and special subscription rates will be given to ZALORA customers.

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  • YouAppi expands offices in Indonesia, the Philippines and Thailand

    YouAppi expands offices in Indonesia, the Philippines and Thailand

    YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the expansion of the company’s Indonesia office led by Southeast Asia Country Manager Anna Mareta.

    YouAppi, founded in 2011, is a leading global growth marketing platform, enabling marketers to find the right mobile users at the right price. From brand awareness to user acquisition, brand and rewarded video, and re-engagement of inactive users, all with advanced anti-fraud functionality, YouAppi’s OneRun provides an all-inclusive mobile growth solution.

    YouAppi has been working with Indonesian marketers, agencies and publishers since early 2016, and now, with an expanded local office in Jakarta, the company will exceed expectations by an even greater amount in supporting the needs of local partners in the region.

    Anna Mareta, YouAppi’s Southeast Asia Country Manager, will lead YouAppi’s Indonesia office. She joined YouAppi in April 2016 from Adknowledge Asia Pacific. Anna’s team will also manage YouAppi’s activities in Southeast Asia, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

    The 700% growth rate achieved in 2016 in Southeast Asia has made the region one of YouAppi’s leading global markets in terms of app installs, made possible by premium global, Asian and Indonesian marketers. Clients in Southeast Asia include Blanja, a marketplace joint venture between eBay and Telkom Indonesia, Hooq, a video on demand streaming service backed by Sony Pictures Entertainment, Warner Bros. and Singtel, and Tokopedia, a marketplace backed by SoftBank and Sequoia Capital. Other YouAppi clients in Southeast Asia are in telecommunications, utilities, entertainment, news and other categories. YouAppi also works with leading publishers in Southeast Asia including PicMix and 8Elements.

    “Streaming service Hooq turned to YouAppi seeking qualified Android users in Indonesia, establishing a high registration rate as the target KPI for the campaign. Tapping into YouAppi’s extensive direct inventory sources utilizing OneRun’s predictive algorithms and machine learning technology, the company was able to exceed Hooq’s KPI and deliver a 130% achievement ratio,” said Sandro Simanjuntak, Head of Digital Marketing Hooq Indonesia.

    “YouAppi fulfilled our KPI, which enabled us to stay the #1 Shopping app in Indonesia on Google Play while also providing collaborative & passionate success management,” said Ignasius Igor Rendy, Internet Marketing Lead, Tokopedia.

    “What attracted me to YouAppi is the company’s commitment to Asia in general, and to me and my team in Indonesia specifically,” said Anna Mareta, the Country Manager for YouAppi Indonesia. “From a superior technology platform – YouAppi’s OneRun – to technology, media and support teams around the globe ready to answer any question 24 x 7, 365 days a year, YouAppi is the growth marketing solution for Asia.”

    “With Southeast Asia being one of YouAppi’s strongest global markets in terms of user installs, I’m thrilled with the work Anna has done, which is why we’ve expanded her team to better support this important market for YouAppi,” said Moshe Vaknin, CEO & co-founder, YouAppi. “We began 2016 by committing to Asia, and after generating over 700% growth last year, we’re supporting our commitment by re-investing revenue generated in Southeast Asia to grow our team.”

    By improving the mobile experience for marketers and publishers around the world, YouAppi is enjoying strong global revenue growth driven by the company’s success in Asia. Proof of the company’s success can be found in the 16,700 campaigns run for 485 leading advertisers via 110 billion monthly impressions served around the world over the last four years. YouAppi’s OneRun Platform offers one single point to streamline mobile media buying, combining the power of machine learning with the company’s proprietary predictive algorithms, which analyze over 250 terabytes of data every day.

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  • Youku picks Nokia for 3D 360 VR content

    Youku picks Nokia for 3D 360 VR content

    Youku in China has chosen the Nokia OZO VR ecosystem of technologies “to bring the most immersive” VR content to the more than 500 million monthly active users engaged in its online video platform which has daily views of more than 1.1 billion.

    Youku users and content creators are promised the ability to experience and share the highest quality VR content including natively captured spatial audio.

    “China is one of the most progressive VR markets in the world with an appetite for high-quality virtual reality experiences that is enormous and growing,” said Paul Melin, VP of digital media at Nokia Technologies.

    Youku will use the entire OZO VR solution, which includes the OZO Camera, OZO Software Suite, OZO Live and OZO Player SDK in the creation and distribution of content ranging from film and television to news and documentary, as well as professional user-generated content featuring Youku’s top talent.

    Youku will be the first Chinese content producer and distributor to have fully integrated the Nokia OZO ecosystem of technologies.

    Also, Youku will integrate Nokia’s OZO Player SDK and OZO Audio solutions, which are designed “to deliver a superior consumer experience,” into all its platforms, mobile apps and consumer offerings, enabling its enormous audience to enjoy 3D 360 degree VR.

    The OZO Player SDK allows VR professionals to create amazing VR app experiences on most major platforms with a single, unified development interface. Full-featured reference players are also included in the SDK for all supported platforms.

    The multi-platform OZO Player SDK is now available in a free version as well as a Pro tier with more features and larger deployment options.

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  • AsiaSat, Digital Magic to create UHD content

    AsiaSat, Digital Magic to create UHD content

    Asia Satellite Telecommunications (AsiaSat) is collaborating with Digital Magic, a provider of advanced imaging solutions to co-produce UltraHD (UHD) content for AsiaSat’s UHD channel 4K-SAT, on AsiaSat 4.

    The co-production includes a knowledge-based UHD mini-series on satellite communications to provide an easy-to-understand introduction to topics such as how a satellite works, how it serves people and how it is used in broadcasting high quality content.

    “Compelling content is the key to drive UHD viewership. Creating original content is the first step of our collaboration with Digital Magic,” said Sabrina Cubbon, VP of marketing and global accounts of AsiaSat.

    “Digital Magic is an industry renowned content producer in UHD and VR. We look forward to developing more together for our audience in Asia,” said Cubbon.

    Percy Fung, production director of Digital Magic said initial content viewing among youth has suggested that this is a meaningful attempt to broaden public interest and knowledge in space and communications.

    “We are delighted to partner with AsiaSat, Asia’s UHD satellite broadcasting pioneer to create original, insightful content to educate and inform our viewers in the region,” said Fung.

    AsiaSat’s 4K-SAT channel is currently broadcasting a variety of full UHD content. Major TV operators in the Asia-Pacific have access to it via AsiaSat 4.

  • StarHub TV features short-form content, telemovies

    StarHub TV features short-form content, telemovies

    Singaporean audiences can soon look forward to more exciting “Made in Singapore” content from as early as the third quarter of this year.

    StarHub’s new wave of Public Service Broadcast (PSB) lineup includes of travelogues shot in “the most exotic” corners of the world, kids infotainment shows and sports programs that shine the spotlight on the everyday superhuman athletes.

    For the first time, viewers who enjoy consuming content on the go, will also be able to view short-form content―each ranging from five to 15 minutes in duration.

    Local movie fans will also be treated to an array of locally produced telemovies centered on the kaleidoscopic facets of Singaporeans’ lives.

    PSB content is produced under the Media Development Authority of Singapore’s (MDA) Public Service Broadcast Contestable Funds Scheme (PCFS). The PCFS aims to extend the reach of PSB content to multiple broadcast platforms, as well as to bring more opportunities to local production houses to deliver creative, high-quality PSB content.

    Viewers will be able to catch StarHub’s exciting lineup of PSB content on its self-packaged channels, E City (StarHub TV Channel 111/825) and SuperSports Arena (StarHub TV Channel 112/205), as well as via its online streaming service, StarHub Go.

    In total, StarHub will be commissioning about 110 hours of original productions. These productions will incorporate PSB values, such as celebration of the Singapore’s culture and heritage, and promotion of the Singaporean identity, through innovative storytelling.

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  • OTT Content Providers Must Establish Office, Ministry Says

    OTT Content Providers Must Establish Office, Ministry Says

    The Communication and Informatics Ministry (Ministry) plans to issue a regulation that mandates over the top (OTT) content provider companies to establish a permanent business entity in Indonesia starting on April 2016.

    “The Ministry obliges OTT content provider companies to establish a business entity,” said Ismail Cawidu, Head of Information and Public Relation of the Ministry on Friday, March 18, 2016.

    The obligation will also apply to foreign OTT content provider companies in Indonesia, including Facebook, Twitter, and Whatsapp. Ismail said that these companies can still operate in Indonesia if they could establish a permanent representative office in the country. Ismail added that foreign OTT content provider companies must also cooperate to protect consumers’ confidential information.

    Ismail said that if foreign OTT content provider companies cannot establish a permanent business entity, they are allowed to cooperate with similar companies in Indonesia.

    Ismail stated that the Communication and Informatics Minister Rudiantara had promised that the regulation will be completed on April 2016. “The regulation will be announced in the beginning of April 2016, but we don’t know whether it will be immediately enter into force or there will be a transition period,” Ismail said.

    Failing to comply with the regulation, Ismail said, OTT content provider companies will be subjected to sanctions. “The app could be blocked, or the company’s bandwidth may be reduced so the company cannot operate its website freely,” Ismail said.

  • New Rule for Foreign Internet Data and Content Providers

    New Rule for Foreign Internet Data and Content Providers

    The rapid development of the digital world has encouraged internet data and content providers to expand their business to developing countries like Indonesia. The problem is that Indonesia is not prepared for this development. Although there are almost 100 million internet users in Indonesia, this business is not adequately regulated.

    Today, internet data and content providers can run their businesses in Indonesia without having to establish a legal business entity in the country. Telecom operators, meanwhile, have to invest significant amounts developing the network infrastructure used by these ‘over the top’ (OTT) companies.

    Minister of communications and informatics, Rudiantara, said that regulations are to be put in force to govern the presence of foreign OTTs in Indonesia. “They will have to be permanent legal entities in Indonesia,” said Rudiantara, Jakarta, Friday (11/3).

    The government believes that consumer protection, equality before the law in tax matters, and properly handling of customer complaints are three reasons that these companies need to have a presence in Indonesia.

    Under current rules, collecting taxes from foreign OTT companies, which are not registered in Indonesia, is difficult. Meanwhile, the telecom firms that provide internet services that are vital to the running of the OTT business in Indonesia, pay substantial amounts of tax to the government.

    Data from the Ministry of Communications and Informatics revealed that the value of digital advertising, a major source of revenue for OTT firms in Indonesia, was more than US$ 800 million a year ago. “Two major global firms account for seventy percent of digital ads,” he added.

    While Rudiantara admitted that setting up a permanent business entity in Indonesia is not easy, the government will make it easier by offering three options: setting up a business entity individually, entering into a joint venture with other companies, or partnering with a mobile operator in the country.

    The new rules, which are expected to be passed early next month, aim to benefit the Indonesian people as users of OTT services. “Indonesia is not just a market; the people of Indonesia should benefit from this, too,” said Rudiantara.