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Tag: Converse

  • Converse Unveils Mega Flagship Store in Bengaluru, Launches Converse By You Customisation Platform in India

    Converse Unveils Mega Flagship Store in Bengaluru, Launches Converse By You Customisation Platform in India

    Converse, the iconic American shoe company, has unveiled its largest flagship store in Bengaluru, India, located in the esteemed Phoenix Mall of Asia. This venture has been accomplished in collaboration with Bhaane Group and it marks a significant milestone for Converse as it introduces its global customisation platform, Converse By You, to the Indian market for the first time.

    A New Retail Experience

    The Converse By You platform grants customers the ability to add a personal touch to their purchases using an array of design elements, limited-edition patches, and artwork inspired by the local culture. This move underscores Converse’s commitment to offering an enhanced retail experience that is tailored to its customers’ preferences and the prevailing local trends.

    The new store goes beyond the conventional retail experience by seamlessly integrating elements of skateboarding, art, music, and youth culture to create an immersive atmosphere for customers. Noteworthy features of the store include ‘Play for Peace,’ an interactive skateboard installation designed by artist Ansh Kumar, and a grand mural by Bengaluru’s very own artist, Benson Diengdoh.

    Besides offering an innovative retail experience, the store also houses Converse’s staple footwear collections, such as the Chuck Taylor All Star and Chuck 70 ranges, as well as a selection of newer products.

    Converse’s Journey in India

    Converse, established in 1908 and a part of Nike Inc since 2003, launched its first standalone store in India in November 2024 through an exclusive collaboration involving franchise, wholesale, and e-commerce distribution with Bhaane Group. In addition to the newly minted flagship store in Bengaluru, Converse operates three other standalone stores across India, specifically in Mumbai, Chennai, and Kolkata.

    Questions & Answers

    What is the significance of the new Converse store in Bengaluru?
    This store is Converse’s largest flagship outlet in India and it introduces the Converse By You platform to the Indian market, allowing customers to personalise their purchases.

    What unique features does the new store offer?
    The store includes an interactive skateboard installation named ‘Play for Peace’ by artist Ansh Kumar, and a large mural by local artist Benson Diengdoh. The store also integrates elements of skateboarding, art, music, and youth culture to offer an immersive shopping experience.

    What are the key products available at the new store?
    The store offers Converse’s core footwear lines, including the Chuck Taylor All Star and Chuck 70 collections, as well as an assortment of newer product ranges.

  • Leadership Shakeup At Nike: Aaron Cain Steps Up As Converse CEO Amid Sales Slump

    Leadership Shakeup At Nike: Aaron Cain Steps Up As Converse CEO Amid Sales Slump

    Nike’s Converse division is set to undergo a change in leadership as Aaron Cain steps into the role of CEO, succeeding Jared Carver who has served in the position for the past two years.

    A veteran of Nike for over two decades, Cain has contributed to the company in a variety of roles, most recently as Nike’s Vice President and General Manager of Global Men’s Business.

    Financial Performance

    Nike’s recent annual results in June revealed a 9% decrease in sales, with Converse suffering a more significant slump of 19%. Despite these figures, Nike’s CEO and President, Elliot Hill, remains optimistic about future performance, citing the company’s ‘Win Now’ strategy as a catalyst for improvement.

    Executive Shakeup

    The appointment of Cain as CEO of Converse is just one move in a series of recent executive changes within the brand. Tony Bignell has assumed the role of Chief Operating Officer, while Amy Montagne has been named Nike’s Brand President. Additionally, Jennifer Hartley has been designated as the new Chief Strategy Officer.

    To ensure a smooth transition, Cain and Carver will overlap in their roles until the end of July.

    Questions & Answers

    Who has been appointed as the new CEO of Nike’s Converse division?
    Aaron Cain has been appointed as the new CEO of Nike’s Converse division.

    What were the recent changes in Nike’s sales performance?
    Nike reported a 9% decrease in its annual sales, with the Converse division experiencing a 19% decrease.

    Who are the new executives appointed in Nike?
    Apart from Aaron Cain, Tony Bignell has been appointed as the new COO, Amy Montagne as Nike’s Brand President, and Jennifer Hartley as the Chief Strategy Officer.

  • Fashion to contribute Rs 70,000 crore to revenue in 7 years: Future Group India

    Fashion to contribute Rs 70,000 crore to revenue in 7 years: Future Group India

    Kishore Biyani, Chairman, Future Group says his company is planning to step up its focus on men’s footwear retail since the category is becoming an important accessory for the Indian consumer. According to Biyani, footwear today is no longer category defined for just women. It’s equally important for men – almost as important as buying trousers. With brands like Koovs, Lee Cooper, Clarks, Converse under one roof, Future Group claims to be the number two footwear retailer in India.

    “We aim to be number one footwear retailer in India,” he says, adding, “Men are equally inclined towards buying footwear and on an average have at least 20 pairs to go with different trousers. This is the reason why we are expecting footwear to contribute approximately 18 percent to the overall revenue, an increase from the current 11 percent,” he says.

    “We are expecting the share of footwear to increase from Rs 1,600 crore to Rs 2,500 crore by next year and we aim to be the number one footwear retailer in the country very soon,” he adds at the re-launch of Central at Ambience Mall, Vasant Kunj. The contribution of private labels to the group’s revenue is around 40 percent presently.

    At Central, Hyderabad, the footwear section spans across 30,000 sq. ft. and even in Central, Vasant Kunj, footwear occupies a major space covering 15,000 sq. ft. Area.

    Exploring Central Vasant Kunj

    The re-launched Central Vasant Kunj, spanning across 44,000 sq.ft area, is a high-definition store offering luxury experiences while keeping the price of the products at masstige level.

    “Many online brands like Koovs, Craftsvilla have come offline with us. We are expecting an average ticket size of Rs 4,000 here and plan to take this up to Rs 8,000,” Biyani states.

    With state-of-the-art décor, minimalistic fixtures and an aspirational fashion boutique feel, Central aims to provide a delightful shopping experience to its customers right from the time they enter the store to the time they reach the billing section. The space has subtle displays that compliments the store design and aesthetics. The store is designed and specialized to offer an enhanced and a more customized service to shoppers as per international standards.

    The outlet showcases a premium mix of national and international brands in various categories like Men’s and Ladies Formal Wear, Casual Wear, Ethnic Wear, Cosmetics, Fragrances, Handbags, Watches, Men’s and Ladies Footwear, Toys, Kids Apparel, Lingerie and more. From brands like Tommy Hilfiger, Guess, Gucci, FCUK to acclaimed designer like Micheal Kors, Giorgio Armani, Ferragamo, Calvin Klein, Diesel, Roberto Cavalli, Versace, Dolce & Gabbana, Central serves as the one stop shop for fashion-conscious customers of the capital.

    Central, which has at present no plans to go Omnichannel, has always believed in redefining the fashion and lifestyle retailing concept in India. Offering world class designs, with over 500 brands displayed in high definition and latest trends, the stores offer an enhanced and a more customized service to customers as per international standards.

    According to Vishnu Prasad, CEO, Central, “Every brand and its products have their own story to connect with customers and indulge in the latest in fashion. We also have exclusive brands in store resulting in a new and improved shopping experience.”

    “We intend to make next-gen Centrals ‘experience-savvy’ stores rather than ‘tech-savvy’ stores, s all services and features that we are offering will be in that direction,” he adds.

    Highlighting the services that set Central apart from others, Prasad says, “We have features like WhatsApp shopping – i.e. if a shopper likes something in our store but is not sure about the purchase, we can reserve the product for them and they can Whatsapp us once they have made up their mind to buy and we deliver the item to their doorstep.”

    Loyalty, cashback, wallets and HD services are some areas where Central has been focussing and has seen better results with technological advancements.

    “With the help of technological advancements, we have observed a hike in business contribution from loyal customers and payment wallets to overall customers,” Prasad says, adding, “A few other features that we offer at Central include priority billing counters for our customers, introduction of many unique services like automated wheel chairs in store for special customers.”

    Currently, the company is operating 44 Central stores in large cities (including Mumbai, Bengaluru, Hyderabad, Pune) and some in smaller cities such as Indore, Patna, Baroda and Surat.

    “We shall be touching 50 stores in just a few months from now,” says Prasad. “Our focus is towards nurturing and identifying the relationship with loyal patrons along with using digital wallets and digital medium as an overall means to enhance the formats footprints,” he adds.

    At present, Future Group – which is selling 30 crore garments annually – occupies a 35 percent market share in the fashion segment.

    “We are expecting fashion to contribute Rs 70,000 core to the company revenue in the next seven years,” says Kishore Biyani.

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  • The coolest men’s sneakers from Paris Fashion Week

    The coolest men’s sneakers from Paris Fashion Week

    Paris Fashion Week Men’s was not lacking in head-turning street-style looks this year. Attendees brought their sartorial A-game to take in new fall ’19 collections from the hottest designers. A guest paired trendy Off-White socks with shiny silver Maison Margiela sneakers that featured a chunky platform sole and an iridescent finish. Cuffed denim jeans highlighted the pairing perfectly.

    Elsewhere, a guest showed off J.W. Anderson’s new Converse collab sneakers, which feature a rubber jagged platform sole. The high-tops debuted on the catwalk at Anderson’s spring ’19 show.

    Meanwhile, Adidas x Alexander Wang Turnout Mint White runners caught our attention with its chunky midsole design, a mash-up inspired by several previous Adidas sneakers.

    The Nike x A-Cold-Wall Zoom Vomero +5, designed by Samuel Ross, undeniably stands out with its enlarged heel counter. The style, which dropped in November, blends retro and futuristic elements.

    Lastly, the oversized red and white contrast leather sneakers by Alexander McQueen, which Timothée Chalamet has worn on the red carpet, of course, made an appearance at fashion week.

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  • Nike appoints new Converse CEO

    Nike appoints new Converse CEO

    In the week leading up to Christmas 2018, Nike Inc. said it has recruited a new leader for its Converse brand, naming G. Scott Uzzell as its president and chief executive officer, to helm the heritage sneaker company in the New Year. Uzzell replaces Davide Grasso who has decided to retire at the end of this calendar year. He will report directly to Michael Spillane, President, Categories and Product, Nike Inc.

    Effective January 22, 2019, Uzzell’s new appointment comes at a time when the brand is setting “the stage to move into new spaces by reconnecting to its heritage in sport,” according to a press release in December from Nike Inc.

    “Scott’s unique blend of experience driving both strategic business growth and strong brand development is well-suited to help unlock the full potential of the Converse Brand and lead its next phase of growth globally,” said Michael Spillane, President, Categories and Product, Nike Inc.

    Uzzell comes to Converse from The Coca-Cola Company, where he most recently served as President, Venturing & Emerging Brands Group (VEB).

    As head of Coca-Cola’s VEB Group, the consumer goods executive led a portfolio of high-growth brands for The Coca-Cola Company, including Honest Tea, ZICO Coconut Water, Fairlife Milk and Suja Juice.

    Uzzell began his career within sales and marketing for companies such as Procter & Gamble, Coca-Cola and Nabisco, before returning to Coca-Cola in 2000 in the Strategy & Planning division. Since then, he has held a number of leadership positions across its business including McDonald’s U.S. Division, Global New Business Development, Global Marketing, ZICO and VEB.

    In addition, he is a member on the boards of State Bank and Trust Company; Fairlife and Suja Juice Company, as well as being a member of the Florida A&M University Foundation Board and is part of the Executive Leadership Council (ELC).

    Founded in 1908, Boston-based Converse is today owned by Nike. Converse shoes are sold globally in over 160 countries.

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  • BTS and Converse team up for BT21 sneakers

    BTS and Converse team up for BT21 sneakers

    American footwear brand Converse has collaborated with South Korean character brand Line Friends’ for Converse x BT21 sneaker collection.

    The Converse x BT21 sneakers will be available for purchase this Friday at Converse and Line Friends stores only in China, Hong Kong, South Korea, and Taiwan.

    The collaboration offers a limited-edition line of Chuck Taylor All Star Low Black/White, and Chuck Taylor All Star Black, both with BT21 designs on them. The sneakers will come in a BT21 design shoebox with eight customised badges, shoelaces and a BT21 labelled tote bag.

    Prices are set at US$84 for low-cut sneakers and $87 for high-cut sneakers.

    BT21 are characters created by South Korean boy-band BTS in collaboration with Line Friends. The characters have appeared on products from several brands, including Dunkin’ Donuts and Paris Baguette.

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  • Converse x KASINA Capsule launched

    Converse x KASINA Capsule launched

    Popular footwear label Converse has partnered with South Korean streetwear brand Kasina to release a collaborative capsule collection.

    Today’s Kasina x Converse global release on converse.com and in Kasina stores will feature Chuck 70 Ox and One Star silhouettes, an homage to Kasina’s urban styles and the iconic Korean fashion staples of recent decades.

    Kasina started trading in 1997 as a skateboarder garment label that blossomed as its image found favour with KOLs in Korean entertainment. The shoes bear the firm’s inaugural year on the heel along with the brand’s symbol – the Chinese character for “woman”.

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  • Converse starts selling online on Lazada

    Converse starts selling online on Lazada

    Lazada has launched the first official Converse online store in Singapore and Malaysia.

    The two companies say they have created “a curated brand experience” which showcases a diverse product offering.
    The store opened on Friday and will expand later this year into Indonesia, Thailand, the Philippines and Vietnam.

    “We look forward to providing Southeast Asian consumers with the broadest selection of Converse products and an elevated shopping experience via our Converse Official Store,” said Dan Brausch, VP of global partner markets with Converse.

    Robin Mah, chief business officer with Lazada Group, said the store allows local fans of the brand to browse and purchase hundreds of styles for men and women.

    Popular Converse ranges including the Chuck Taylor All Star, One Star and Chuck 70’s are all available in assorted colours, patterns and materials.

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  • Thai Converse distributor eyes IPO for retail expansion

    Thai Converse distributor eyes IPO for retail expansion

    Converse’s Thai distributor looks to expand its presence in Thailand and globally with funds raised via the Bangkok firm’s stock exchange launch in the Asian nation in 2017.

    Rich Sport, Thailand’s sole distributor of Converse shoes and apparel, has submitted a filing for an initial public offering on the Stock Exchange of Thailand in 2017.

    The Thai manufacturer and distributor hopes to raise funds to grow its business internationally, according to the filing, and has appointed Finansia Syrus Securities to advise the IPO.

    The IPO is the 14th stock debut in Thailand from a local firm this year, according to Dealstreet Asia.

    Getting down to details, Rich Sport will issue 200 million IPO shares, or 26 per cent of capital. From this, 195 million shares will be offered to the public while the remaining 5 million will be allotted to employees and subsidiaries, added the filing.

    The company has a total capital made up of 770 million shares, with paid-up capital of 570 million shares at a par value of one baht each, it said.

    At present, Rich Sport owns 30 per cent of shares, with three members of the Wongpaitoonpiya family owning 23.33 per cent each. After the IPO, Rich Sport’s share will be lessened to 22.21 per cent.

    Rich Sport has been a maker and distributor of the Converse brand in Thailand for 14 years. Rich Sport currently oversees 41 Converse shops in Thailand and 11 points-of-sales inside local department stores there.

    The firm reported revenue of 601.12 million baht ($18 million) and net profit of 122.16 million baht ($3.65 million) for the first six months of the year.

    Founded in 1908, Converse is one of America’s most iconic footwear companies, and has been a subsidiary of Nike since 2003.

    It is known for its products under the trade names Cons, Chuck Taylor All-Star John Varvatos, and Jack Purcell.

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  • Rich Sport seeks IPO for international expansion

    Rich Sport seeks IPO for international expansion

    Thailand’s sole distributor of Converse footwear and sportswear, Rich Sport has submitted its filing for an IPO on the Stock Exchange of Thailand this year.

    It is hoping to raise funds to expand internationally.

    Rich Sport has been making and distributing the Converse brand in Thailand for 14 years. It has 41 retail shops and 11 counters in department stores. It reported revenue of THB601.12 million and net profit of THB122.16 million for its first half this year.

    According to its filing, the company is looking at issuing 200 million IPO shares, equivalent to about 26 per cent of its registered capital. Of that, 195 million shares will be offered to the public while the balance will be allotted to employees and subsidiaries.

    Rich Sport Holdings owns 30 per cent of shares, and the rest is held by three members of the Wongpaitoonpiya family at 23.33 per cent each. After the IPO, Rich Sport Holdings’ share will be diluted to 22.21 per cent.

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  • China leads Nike sales growth

    China leads Nike sales growth

    Nike boosted earnings by 20.1 per cent in its latest quarter, on sales up a much more modest 5 per cent.

    While the bottom line was impressive – aided by a substantial reduction in costs – the top line growth trailed Adidas’ impressive 18 per cent growth achieved in 2016.

    In the three months to February 28, Nike sales totalled US$8.4 billion, up 7 per cent on a currency-neutral basis. Of that, the Nike brand accounted for $7.9 billion, driven by 15 per cent growth in Greater China, 10 per cent in Western Europe, 12 per cent in emerging markets and 8 per cent in Japan.

    Sales at Converse were up 3 per cent to $498 million.

    “The power of Nike’s diverse, global portfolio delivered another solid quarter of growth and profitability,” said Mark Parker, chairman, president and CEO of Nike.

    “To expand our leadership and ignite Nike’s next phase of growth, we’re delivering a relentless flow of innovation through performance and style, increasing speed throughout the business and creating more direct connections with consumers leveraging digital and membership.”

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  • US investor buys into Mitra Adiperkasa

    US investor buys into Mitra Adiperkasa

    US private-equity company General Atlantic has made its first investment in Indonesia by buying into lifestyle retailer Mitra Adiperkasa (Map).

    It has subscribed for Rp1.08 trillion (US$80.5 million) in bonds issued by Map which are convertible into shares in its F&B subsidiary Map Boga Adiperkasa (MBA), which runs Cold Stone Creamery, Godiva, Krispy Kreme, Pizza Express and Starbucks in Indonesia. It has more than 300 stores across 24 cities, and has more than doubled its store count over the past five years.

    Map runs multi-channel retail concepts in Indonesia across a diversified portfolio of department stores, sportswear, specialty fashion, F&B, and lifestyle products. It has nearly 2000 retail stores.

    “We believe the rapid rise in Indonesia’s middle and young working classes, the increase in this population’s disposable income, and the continued rural-to-urban migration represents an opportunity for us to strengthen our international food brands and cement our leadership position in the F&B market,” says Map CEO V.P.

    Sharma. A portion of the investment money will be used to accelerate the F&B division’s network expansion.
    “Indonesia’s domestic consumption comprises more than half of gross domestic product, and consumption patterns are increasingly shifting toward modern and aspirational lifestyle brands,” says General Atlantic Southeast Asia head Wai hoong Fock. “These secular trends position MBA’s food & beverage portfolio well for further expansion.”

    Regional commitment

    The partnership, General Atlantic’s first investment in Indonesia, indicates its commitment to long-term market prospects in South-east Asia,” says Fock, who joined General Atlantic from CVC Capital Partners last year to lead its South-east Asia investing program. He is based in the firm’s Singapore office.
    General Atlantic has 18 investment professionals in Asia, based in offices in Beijing, Hong Kong, Mumbai and Singapore. The firm opened its Singapore office in 2011, investing three years later in Singapore-based online mobile entertainment/communication Garena platform. It has also supported the growth of retail and F&B companies including lifestyle brand Tory Burch, luxury fashion brand Zimmermann, restaurant group Barteca Holdings, urban juice-bar concept Joe & The Juice, community accommodation marketplace AirBNB and transportation network company Uber.

    Map has 1921 retail outlets in 68 cities throughout Indonesia. Its retail concepts include department stores (Debenhams, Galeries Lafayette, Seibu and Sogo), fashion and lifestyle (Crabtree & Evelyn, Kipling, Lacoste, Marks & Spencer, Massimo Dutti, Nautica, Sephora, Swarovski, Topman, Topshop and Zara), sports (Converse, Golf House, Oakley, Payless ShoeSource, Reebok, Rockport, Skechers, The Athlete’s Foot and The Sports Warehouse), F&B (Burger King, Cold Stone Creamery, Domino’s Pizza, Godiva, Krispy Kreme and Starbucks), kids (Kidz Station and Oshkosh B’Gosh) and bookstore Kinokuniya.

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  • CityOn.Zhengzhou to open fully leased

    CityOn.Zhengzhou to open fully leased

    Taubman Asia, a subsidiary of US shopping centre group Taubman Centers, and China’s Wangfujing Group, have announced the line-up of retailers for its CityOn.Zhengzhou mall in Henan province, set to open on March 16.

    When it opens, the centre will be 100 per cent leased and 90 per cent occupied with nearly 200 stores and restaurants. In the heart of Zhengdong New District, the six-level, 94,000 sqm shopping and dining destination will offer domestic, international and lifestyle brands from fast fashion to accessible luxury, anchored by a four-level Wangfujing department store.

    “We are thrilled to see our second China project coming to life in Zhengzhou,” says Taubman Asia president Rene Tremblay.

    Local, regional and international cuisine at all price points and in both seated restaurants and quick-serve formats will be a feature of the centre, which will also offer family-friendly experiential, educational and entertainment offerings.

    Many international brands will be making their central China debut at the centre, says Taubman Asia group VP Paul Wright.

    Outlets at the mall include…

    Fashion: Adidas, Ajidou, Basic House, Bershka, Charles & Keith, Columbia, Converse, Ecco, Five Plus, Forever 21, H&M, Innisfree, Jack & Jones, KIKC, Kipling, La Chapelle, Lee, Levi’s, Mango, Massimo Dutti, Miniso, Mishka, Mobi Garden, Nike, Pandora, Polo, Sand & Foam, Sephora, Skechers, Stradivarius, The North Face, Uniqlo, Vans, Vero Moda, Westlink and Zara.

    F&B/entertainment/kids/lifestyle/electronics: Acasia Food Village (featuring 14 food vendors), Benfu Sushi, Boat Noodle, Chatime, Chez Choux, Chicken Container, Coco, Dollar Shop, FrozenYo, GB Kids Station, Gong Cha, Grandma’s Kitchen, Guoguo Mutton Soup Restaurant, Guxiang No. 9 Catering, Hallmark Babies, Homao, Huawei, iSpace, La Chapelle Kids, Lenovo, MagicSalad, MM by Haircode, Mr Wish, NaughtyKids, New York Fries, Oscar CityOn Cinema, PapaBubble, Pizza Zone, Rbike, Siwuke Tea, Starbucks, Strawberry Forever, Subway, Teppanyaki Xiang, Toot Science, Udon & Tempura, Uncle, Wan Quan Bu Tong, Xiang Tian Xia Huo Guo, Xiao Liu Jia, Xiao Zhu Zhu Kao Rou, Xue Mi Da, Yang Xiang Dou Pi Shuan Niu Du, YuYuTo, ZBX Fresh Fish Hot Pot, Zheng Shi Yi and Zoo Steak.

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  • Nike profits soar in Q2

    Nike profits soar in Q2

    Sportswear brand Nike says sales rose four per cent in the second quarter – but profit soared 20 per cent.

    The company says strong consumer demand drove revenue growth across the entire Nike brand portfolio and improved gross margins led to the profit boost during the three months to November 30.

    “Our strong Q2 growth and profitability show that Nike continues to drive real momentum through the category offense – by going deep with consumers by sport and serving them completely,” said Mark Parker, president and CEO.

    “And our powerful global portfolio of businesses, combined with strong financial discipline, continue to drive significant shareholder value. We see tremendous opportunity ahead as we enter an Olympic and European Championships year with a full pipeline of inspiring innovation for athletes everywhere.”

    Revenues totalled US$7.7 billion, up 12 per cent on a currency neutral basis. Of that, the Nike brand accounted for $7.3 billion, up 13 per cent, driven by double-digit growth in every geography and most key categories.

    Revenues for Converse were $398 million, down five per cent on a currency neutral basis, as strong growth in North America was more than offset by a decline in Europe

    Gross margin increased 50 basis points to 45.6 per cent, primarily due to higher average selling prices, partially offset by higher product input costs and unfavorable changes in foreign exchange rates.

    Net income increased 20 per cent to $785 million.

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  • Future Group opens London design studio

    Future Group opens London design studio

    Future Group subsidiary Lifestyle Fashions has opened a design studio in London, which it describes as “the fashion capital of the world”.

    The studio will “infuse the company’s brands with global designs, trends and sourcing capabilities and also curate a globally-inspired fast fashion brand for the Indian market,” the company said in a statement.

    Located in Victoria, London, the Design Studio houses an international team of designers and merchandising experts. London’s Victoria district has emerged as the new fashion hub of the city. Tom Ford and Burberry have their headquarters in the suburb and Future Lifestyle Fashions’s neighbours will include Victoria’s Secret, Burberry, Dolce & Gabbana, Moet Hennessy, Richemont and Jimmy Choo.

    “As part of this vibrant fashion ecosystem, Design Studio will tap into global talent and  networks for identifying trends, fashion design and sourcing of materials and merchandise that will fuel its fast fashion brand,” the company said.

    “Its first collection will be launched in Spring‐Summer 2016.”

    Future Lifestyle Fashions MD Kishore Biyani said Indian fashion is evolving at a rapid pace and incorporating global trends and sensibilities.

    “Women in India today shop for fresh fashion eight to 10 times in a year. Our Design Studio in London will develop a fast fashion brand that responds to these needs and infuse our brands with global sensibilities and innovation in design and sourcing.”

    The Design Studio is led by Manjula Tiwari who joined Future Group from Jabong earlier this year. Tiwari has more than two decades of experience in the fashion industry and was previously involved in introducing global brands such as Esprit and United Colors of Benetton in India. The design team in London will be led by Ainsley Dart, who has been instrumental in directing and leading large design teams of multi product, fast fashion women’s wear for global retail brands and major suppliers such as Courtalds and Dewhirst.

    Future Lifestyle Fashion markets leading international and domestic brands such as Lee Cooper, Converse, Indigo Nation, Scullers, Daniel Hechter, Giovanni, Urbana, John Miller, Jealous 21, aLL, UMM, RIG, Champion and Umbro, which are retailed through the company‐owned department store network, Central, other retail chains such as Planet Sports and Brand Factory. Most of these brands are also available at exclusive brand outlets, other department stores and fashion chains across India.

    The company also has investments in fast growing fashion brands such as Tresmode, Mineral, Desibelle, Mother Earth, Pepperone, Famozi and Turtle, and operates joint ventures with Hidesign and Clarks. With more than two dozen brands and 5 million sqft of retail space, Future Lifestyle Fashions aims to develop a globally benchmarked fashion business here in India.

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