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Tag: cool kids fashion

  • Cool Kids Fashion featuring 70 brands

    Cool Kids Fashion featuring 70 brands

    Today’s Chinese kids are increasingly being dressed to a fashion.

    “The demand for the children’s wear in China has shifted from fulfilling basic needs to pursuing fashion and style,” says marketing director Aber of Shenzhen Perseus Brand Management, an exhibitor at Cool Kids Fashion Shanghai this week.

    “Nowadays, Chinese kids want to look ‘cool’ and ‘chic’, so we have incorporated these elements into our products.”

    Differentiation by style, branding and marketing has become more important as demand rises, says Kidswant Children Products product centre director Pinky Lu. “Low prices are no longer effective in securing market share; conversely, the ability to suit personal taste differences is becoming more important.”

    More than 70 global fashion brands will be showcasing their latest product at the third edition of Cool Kids Fashion Shanghai, being held concurrently with CBME China from July 20 to 22.

    Fierce competition

    With fierce competition in the children’s fashion market in China, brands are constantly pushing out new products, says Baodaxiang Shopping for Kids Group procurement manager Yanjing Wang. “The new generation of consumers is more interested in style, brands and value for money.”

    Among the brands at Cool Kids Fashion will be B. Duck (Hong Kong), CCILU (Japan), Cocolico (France), Lab by Baby (Korea), Metro Kids Company (Portugal), Mim-Pi (Netherlands), Overkids (Italy), RIA (Spain), Shadez (Switzerland) and Tip Toey Joey (Brazil). The event will bring together distributors, department stores and property developers, franchisees and fashion buyers.

    There will also be events highlighting trends, creativity, innovation and talent.

    Trend forum speakers include WGSN creative director Zhang Yiling and H&M visual merchandising manager Raj.

    Twenty shortlisted aspiring designers out of 1035 contestants will have their designs and creations displayed at the Kids Design Contest Gallery, followed by a runway showcase.

    Brands featuring in the fashion shows include Angel’s Face (UK), BabyBol (Spain), Blaa (Finland), Maya (US), PennyScallan (Australia) and Teddy Doctor (China).

    Meanwhile, CBME China will showcase baby, child and maternity products. The two shows will cover 223,305 sqm, featuring 3673 brands from 2366 suppliers, at the National Exhibition and Convention Center (NECC) in Shanghai.

    Design is one of the most important factors when parents buy children’s clothing, according to the UBM China Baby Products Market Consumer Research Report 2015.

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  • Cool Kids Fashion Shanghai opens

    Cool Kids Fashion Shanghai opens

    China’s biggest trade event for kids’ fashion – has opened to kids fashion industry players.

    The event runs until Friday, July 24 at the Shanghai New International Expo Centre, China.

    More than 65 children’s fashion brands are exhibiting, from Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Hong Kong, Italy, Japan, Korea, Taiwan, Spain, Sweden, the UK, US and beyond. Participating brands include Barefoot Dreams, Bibi, Cececo, Devilollipop, Desigual, Dickies, Dr. Apple, Ecobibi, Farg&Form by Kidstopia, Finn+Emma, Four-Lads, Manila Grace, Martin Marietta, Rockin’ Baby, Schwartz and more. They showcase a complete overview of children fashion and accessories (ages up to 16 years).

    Gal-la Calaf, sales manager of Spanish fashion brand Desigual says the children’s fashion market is booming in China.

    “Chinese parents are more brand-conscious, looking for more fashionable clothes for their children. With the relaxation of the one child policy and the growing middle class, the market here is booming. We are bringing our latest collections here to Cool Kids Fashion Shanghai to meet with potential partners.”

    Athena Gong, GM of the event’s organiser UBM China (Hangzhou), says the category is continually driven by China’s next-generation parents.

    “They are fashionable and want their kids to look stylish as well. They are looking for comfortable yet chic apparel and accessories for their babies and kids.

    “We are building a platform for international and domestic children’s fashion brand owners, distributors and investors to meet and do business with the key players of China’s kids fashion industry. From the Kids Fashion Design Contest to the Trend Zones, we want to help the industry set the trend for the season. We will continuously provide good service for brand owners and buyers and help boost China’s children’s wear industry,” said Gong.

    Highlights of Cool Kids Fashion Shanghai include:

    * Kids Design Contest Awards/Gallery: Launched in February 2015, the Kids Fashion Design Contest has received 942 entries from worldwide aspiring designers and 20 designers have been short-listed. Their collections are on display and are featured in the Kids Fashion Show.

    * Kids Fashion Design Kids Fashion Shows: The world renowned kids fashion brands including Babi Boo, Deseason, Desigual, Lesha, Maya, Pencil Club, Tuc Tuc and more take center stage and showcase their latest collections.

    * Trend Zones: Supported by Peclers Paris, the trend study organisation, the hot color, patterns and materials are illustrated in this area for industry people to spot 2016/2017 Autumn/Winter fashion trends. It’s showcased under four themes ¨C “Preppy College”, “Leisure”, “Trendy” and “Girly”.

    * Kids Fashion Museum: A display of collection of baby and children’s apparel from China’s ethnic minorities.

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