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Tag: Coopers

  • Coopers Brewery Defies Downturn: Annual Beer Sales Soar Despite National Decline

    Coopers Brewery Defies Downturn: Annual Beer Sales Soar Despite National Decline

    Coopers Brewery, a family-owned independent brewing company, has experienced a slight rise in its annual beer sales, outperforming the overall market that has seen a downturn.

    Annual Sales Report

    In the 2024-25 fiscal year, Coopers Brewery reported total beer sales of 80.6 million litres, marking a growth of 2.4% compared to the preceding year. This contrasts the 0.9% contraction witnessed within the national beer market during the same period.

    Growth in Keg and Packaged Beer Sales

    Sales of kegs, which account for approximately 12.4% of Coopers’ total beer sales, saw a substantial increase of 5.9%. Additionally, the sales of packaged beers also saw a modest uptick of 1.8%.

    Product-Specific Sales Performance

    Sales of malted barley and wheat saw an increase of 3.4%. However, there was a 17% drop in DIY brewing product volumes, a result of reduced consumer demand and restricted space on supermarket shelves.

    Statement from the Managing Director

    Michael Shearer, the Managing Director of the brewery, noted that the figures indicate a resilient performance throughout their beer portfolio. He highlighted considerable consumer demand for Dry 3.5 and Australian Lager, both relative newcomers to their range. Traditional ale products also continued their growth trajectory at 1.2%, while Stout saw a resurgence with a 3.3% rise compared to the previous year.

    Shearer admitted that cost-of-living pressures have made consumers more selective in their purchasing decisions. However, he was optimistic about achieving another year of solid sales growth in a challenging market, expressing it as a testament to the team and their craft.

    Regional Growth and Profit

    Over the course of the year, the company saw sales growth across all states and territories. SA emerged as the largest market in terms of sales volume, while Queensland experienced the most substantial growth at 4.8%.

    International beer exports, excluding New Zealand, which make up around 1% of total sales, fell by 22.3%. Conversely, sales to New Zealand grew by 2.6%.

    In terms of profitability, Coopers Brewery witnessed a decrease in pre-tax profits, which fell from $32.8 million in the previous year to $22.5 million. This shift reflects the investment in a new $70 million visitor center and its associated costs.

    The Visitor Center

    The company described the visitor centre as a generational investment and an integral part of its long-term strategy. In addition to housing a restaurant, the facility also includes a microbrewery and a whisky distillery. Since its inauguration in August of the previous year, the centre has welcomed approximately 60,000 visitors.

    Questions & Answers

    What contributed to the decrease in Coopers Brewery’s pre-tax profits?
    The pre-tax profit decrease reflected the brewery’s investment in a new $70 million visitor centre and its associated costs.

    What sales growth was seen across different product ranges at Coopers Brewery?
    Keg sales rose by 5.9% and packaged beer sales increased by 1.8%. Malted barley and wheat sales grew by 3.4%, but DIY brewing product volumes fell by 17%.

    Which areas experienced the most growth in terms of beer sales for Coopers Brewery?
    In terms of sales volume, SA was the largest market. However, Queensland recorded the highest growth rate at 4.8%.

  • Coopers Brewery Taps Into ‘nolo’ Trend With Full-flavoured Non-alcoholic Beer Launch

    Coopers Brewery Taps Into ‘nolo’ Trend With Full-flavoured Non-alcoholic Beer Launch

    Coopers Brewery, a family-owned Australian enterprise, has expanded its product offerings to include a non-alcohol beer. The move is in response to increasing consumer demand for beverages commonly referred to as ‘Nolo’, shorthand for ‘no or low alcohol’ beers.

    With an alcohol by volume (ABV) content of less than 0.5 percent, Coopers Zero delivers the robust flavor of a full-strength beer. This new product aligns with the results of the company’s research on evolving lifestyle trends. It was found that young Australians are twice as likely to opt for Nolo beverages.

    A Full-Flavoured Non-Alcoholic Brew

    According to Michael Shearer, Managing Director of Coopers, the new product was specifically developed for those aiming to reduce their alcohol consumption or diversify their drinking habits. “We aimed to create an exceptional, full-flavoured beer to accommodate Australians looking to moderate their alcohol intake or vary their drinking preferences,” he stated.

    Coopers’ healthier alternative is brewed from pale and crystal malts, as well as malted wheat. Each 375ml can contains 49 calories. The beer, characterized by its subtle aroma and moderate bitterness, will be available across Australia starting this month.

    Only last month, the brewery launched a fresh edition of its Vintage Ale.

    Questions & Answers

    What is the alcohol content of Coopers Zero?
    Coopers Zero has an alcohol by volume (ABV) content of less than 0.5 percent.

    What is the calorie content of Coopers Zero?
    Each 375ml can of Coopers Zero contains 49 calories.

    What are the primary ingredients used in the brewing process of Coopers Zero?
    Coopers Zero is brewed from pale and crystal malts, as well as malted wheat.

  • Coopers to sell craft beers across India

    Coopers to sell craft beers across India

    Coopers craft beers are available across India after the Australian brewery secured a new distributor. This follows an introduction by Austrade to VBev, one of India’s largest importers and distributors of wine, spirits and beer.

    ‘Coopers is the only Australian craft beer in the Indian market,’ says John Southwell, Trade and Investment Commissioner, Austrade India. ‘VBev’s nationwide network means Coopers’ craft beers will become more widely available to Indian consumers.

    ‘There are not many imported craft beers as many international beer brands have set up their own breweries in India. We expect Coopers beers to do well in India, especially in states with less tax on beer.’

    Founded in 1862, Coopers Brewery is the largest Australian-owned brewery. It makes ales, stouts and lagers and has been brewing its signature Pale Ale for 6 generations. Coopers uses only natural ingredients including malt, hops, sugar, water and a special yeast strain that’s over 90 years old.

    Beer accounts for a third of the Indian alcoholic beverages market, in volume terms. Euromonitor projects the total volume of beer will increase at a 6% CAGR to reach 2.9 billion litres in 2025.

    India is home to around 440 million millennials. This demographic is driving an increase in craft beer sales as they seek fresh flavours including from India’s growing list of microbreweries, particularly in urban areas. This has contributed to continued growth of India’s craft beer industry.

    Health-conscious consumers are also switching from strong beer to lighter brews, and craft beer with different flavours, including customised and tropical flavours, including peach, strawberry, apple, lime and pineapple.

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  • Coopers says stout sales are nudging levels not seen since the 1950s

    Coopers says stout sales are nudging levels not seen since the 1950s

    Australian independent brewery, Coopers, reports the sales of its stout are the best in around 70 years. 

    Despite a pandemic-led drop in keg sales, figures released by the brewery show it sold 3.7 million liters of its Best Extra Stout last year, an increase of 10 percent from 2019.

    Coopers is releasing Best Extra Stout in 440ml cans next month, in time for an expected winter surge, joining the line of Coopers beers moving to a canned format during recent years.

    Coopers MD Dr Tim Cooper said the company expects the new can format would help build Stout’s resurgence and edge sales closer to 4 million for the first time in 70 years.

    “While our Stout has been in constant production since 1879, sales hit their peak in the 1950s when we were selling over 4 million liters annually,” said Cooper.

    “Demand for Stout declined after 1975, with sales dipping to below 2 million liters in the early 1990s. However, we’re now back amid a Stout revival, and the popularity of beer in cans is rising markedly,”

    Best Extra Stout is brewed using roasted malt with fruit and hints of chocolate, which the company says makes the beer taste great on its own or versatile enough to use as a mixer. 

    “We feel that releasing Best Extra Stout in a can format will make it even more appealing to new and seasoned lovers of this hearty brew,” said Cam Pierce, marketing and innovation director at Coopers.

    Coopers Best Extra Stout in matte black cans will be available in liquor outlets from June in four-packs and cartons. It is still available in bottle format and on tap.