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Tag: Cordon Bleu

  • Martell launches fiery new edition of its Cordon Bleu cognac

    Martell launches fiery new edition of its Cordon Bleu cognac

    Pernod Ricard Travel Retail Asia Pacific has launched Martell Cordon Bleu Intense Heat Cask Finish – a limited edition reinterpretation of the Martell Cordon Bleu — featuring an eye-catching new package design.

    Martell Cordon Bleu Intense Heat Cask Finish is created through a toasting and six month finishing process never before used by Martell, which it says results in heightened fruit and spice taste notes. By increasing the heat applied to Martell Oak casks in a technique called ‘chauffe crocodile’, the new cognac “boasts intense aromas, a fruity citrus sweetness, a toasted nuttiness and robust spice”, the company added.

    The new limited edition is presented in a deep blue box, artfully embossed to replicate a charred wood effect. Aditionally, invisible thermochromic inks, which react with body temperature, turn fiery red when the box is rubbed, creating the illusion of glowing embers.

    Throughout January and February 2017, travellers in Hong Kong International Airport, Singapore Changi Airport, Taiwan Taoyuan International Airport, China and Malaysia airports as well as Hong Kong border shops will be able to experience Martell Cordon Bleu Intense Heat Cask Finish through tasting activities in store.

    In addition, to celebrate the Chinese New Year, Asia Pacific travel retail customers who purchase Martell Cordon Bleu Intense Heat Cask Finish will also receive a complimentary special edition red shopping bag.

  • Martell to unveil heated taste across Asia travel-retail

    Martell to unveil heated taste across Asia travel-retail

    The House of Martell is to release a limited-edition expression across Asia travel-retail in time for Chinese New Year, defined as its “most ground-breaking cognac to date”, the Martell Cordon Bleu Intense Heat Cask Finish.

    The new listing, which will be available at key travel-retail outlets in Hong Kong International airport (on January 1 2017), Hong Kong borders, Singapore, Taiwan, Shanghai, Beijing, Thailand and Malaysia at $229, is an iconic blend  matured for six months, in casks subjected to intense heat, in a method known as “chauffe crocodile”. The process in making this cognac has never been used before at Martell, which uses a much more intense flame to “burn” the oak.

    “Martell Cordon Bleu Intense Heat Cask Finish was created with the House of Martell’s core pillars of elegance, complexity and balance in mind,” said Martell Cognac Cellar Master Christophe Valtaud. “It celebrates the daring spirit of Martell Cordon Bleu, the most emblematic of all Martell cognacs, created in 1912 by Edouard Martell, the great-grandson and 10th descendent of the House’s founder. This carefully crafted cognac which is also the embodiment of our House’s spirit of curiosity, is set to again redefine the conventions of cognac and offers connoisseurs in Asia yet another truly unique taste experience,” he noted.

    The cognac releases roasted notes of mocha coffee and toasted almonds, characteristic of Martell Cordon Bleu, with sweet spicy notes – candied orange, cinnamon and honey – unleashed on the palate with unexpected intensity.

    The Martell Cordon Bleu Intense Heat Cask Finish is packaged in a deep blue box artfully embossed to replicate the crocodile leather-like pattern (charred wood effect) on the oak casks that results from the chauffe crocodile toasting method.

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