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  • Potato Corner Debuts In Taiwan: Strategic Expansion Into 16th International Market

    Potato Corner Debuts In Taiwan: Strategic Expansion Into 16th International Market

    Potato Corner, a popular flavored fries chain, has made its debut in the Taiwan market. The brand’s inaugural store was launched at the Uni-President Department Store, located in Taipei’s Xinyi District.

    Collaboration with Local F&B Operator

    The launch in Taiwan was made possible through a strategic partnership with Fujin Tree Group, a local operator in the lifestyle and food & beverage sectors. Vicente Gregorio, the president and CEO of Shakey’s Pizza Asia Ventures (Spavi) which owns Potato Corner, expressed confidence in their collaboration with Fujin Tree Group. He emphasized its strategic importance in the brand’s international expansion plan, saying, “We anticipate enhancing and expanding our brand visibility in Taiwan with the robust backing of our partner, Fujin Tree.”

    Expansion Plans

    Jay Wu, the founder of Fujin Tree Group, corroborated this sentiment, stating that more Potato Corner stores are in the pipeline and expected to open before the end of the year. Following its acquisition by Spavi in 2022, Potato Corner has seen significant growth, boasting 2345 outlets across the globe. The entry into Taiwan marks the brand’s penetration into its 16th international market.

    Brand Value

    Gregorio iterated his pride in bringing Potato Corner to new international markets, highlighting the importance of this milestone for the brand. He said, “Potato Corner’s debut in Taipei is a notable moment not just for our flavored fries, but for our group’s vision of wowing more guests around the globe.”

    Questions & Answers

    What is the significance of Potato Corner’s launch in Taiwan?
    The launch marks Potato Corner’s entry into its 16th international market, further expanding its global footprint.

    Who is Potato Corner’s local partner in Taiwan?
    Potato Corner has partnered with the Fujin Tree Group, a Taiwan-based operator in the lifestyle and food & beverage sectors.

    What are the future expansion plans for Potato Corner in Taiwan?
    In collaboration with Fujin Tree Group, Potato Corner plans to open additional stores in Taiwan by the end of the year.

  • WinMart Debuts Exciting Russia Corner Shopping Experience in Hanoi

    WinMart Debuts Exciting Russia Corner Shopping Experience in Hanoi

    On June 12, in a vibrant celebration coinciding with Russia Day, WinCommerce unveiled its latest venture—Russia Corner—at the WinMart Royal City in Hanoi. This dynamic space is the brainchild of WinCommerce, the operators behind the WinMart and WinMart+ retail chains, in collaboration with Magnit Group and an array of distributors.

    Discover the Soul of Russia

    Russia Corner introduces an impressive array of over 170 stock-keeping units (SKUs) sourced from more than 30 distinguished Russian manufacturers. Themed “Soul of Russia,” this unique setup invites shoppers to explore an eclectic mix of traditional delicacies, including smoked sausages, black bread, and exquisite Russian chocolates. Each product has been officially imported and meticulously selected, all available at enticing promotional prices.

    A Taste of Russian Culture

    The charm of this corner extends beyond mere shopping; it offers customers an immersive experience into Russian culture, featuring iconic items like blini pancakes, samovar tea, and authentic vodka. This initiative not only fulfills shopping desires but also ignites curiosity about Russian traditions, enabling Vietnamese consumers to experience a slice of Russia right in their city.

    Enhancing the Shopping Experience

    A representative from WinCommerce highlighted that Russia Corner is integral to WinMart’s broader strategy of developing experiential shopping models. Each product is a testament to strong cultural identity, reinforcing WinCommerce’s commitment to creating varied and immersive retail environments for its customers.

    Cultural Engagement and Expansion

    The launch attracted a significant crowd of local shoppers and included notable guests from the Russian Embassy in Vietnam, Russia’s Ministry of Agriculture, the Russian Trade Agency, and key retail partners. WinMart is eyeing further expansion, with plans to enhance cultural activities and interactive experiences related to Russian heritage across major supermarkets nationwide.

    In line with its long-term vision, WinCommerce aims to elevate the shopping experience, nurture emotional connections, and integrate global cultures with Vietnamese consumers. From June 12 to 20, visitors to Russia Corner can indulge in tastings of iconic Russian products, partake in mini-games, and receive delightful themed gifts. Who knew shopping could be such an adventure?

    Questions & Answers

    What products does Russia Corner feature?
    A diverse selection of over 170 SKUs, including smoked sausages, black bread, and Russian chocolates, all showcasing the cultural depth of Russia.

    How long is the promotional event at Russia Corner?
    The festivities run from June 12 to 20, offering visitors a chance to sample products and engage in themed activities.

    What is WinMart’s larger goal with this initiative?
    WinMart aims to enhance the shopping experience by fostering emotional connections and bringing global cultures closer to Vietnamese consumers.

  • Starbucks launches Asia’s first Greener Store

    Starbucks launches Asia’s first Greener Store

    Starbucks has expanded its Green Store initiative into Asia with the first store opening in Shanghai, focusing on reducing waste and repurposing foods.

    Greener Store Shanghai is the Chinese mainland’s first Starbucks store to use recycled and lower-impact building materials such as wood reclaimed from the renovation of other Starbucks stores.

    The store features a bar made of modules which allows the store to adjust the layout by adding, removing or replacing them for different functions, such as ordering, beverage production and food display. At the ‘end of life’, modules that meet reuse standards can be refurbished and used again, hence reducing waste.

    Meanwhile, its signature green aprons are made from recycled Starbuck PET cups using advanced plastic-to-textile technologies. According to the company, each apron achieves approximately 1kg of carbon reduction in its lifecycle.

    Greener Store Shanghai will also host ‘Sustainable Coffee Classrooms’ with coffee masters selected from across the market, covering different sustainability practices adopted by Starbucks throughout the entire coffee supply chain.

    The store is the first in the country to recycle its coffee grounds for use as fertiliser. After composting, they can be used in suburban farms and shopping mall gardens. Customers can also take coffee grounds back home for free.

    In addition, Greener Store Shanghai marks the world’s first Starbucks store to host sustainability-themed exhibitions, where artists will be invited to give coffee grounds and other materials a new lease of life. Called the “Circular Lifestyle Lab,” the exhibition features sustainability-themed art installations made from recycled materials.

    The store provides coffee grounds straws and cutlery made of biodegradable materials while encouraging customers to bring their own reusable cups or tumblers. Half of the menu is plant-based food, including 15 new food items and two limited-time offer beverages. Oatmilk will be used as the default option for most beverages.

    First introduced in 2018 in collaboration with the World Wildlife Fund, Greener Store Framework has more than 2300 stores across the US and Canada. Starbucks aims to build and retrofit 10,000 Greener Stores globally by 2025.

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