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  • Netflix Unleashes Free ‘Playground’ App: Fun and Learning with Favorite Characters at No Extra Cost!

    Netflix Unleashes Free ‘Playground’ App: Fun and Learning with Favorite Characters at No Extra Cost!

    While Christmas is several months away, Netflix has given its customers an early Easter gift in the form of a new, free app. The new Netflix Playground app, designed with kids in mind, is sure to be appreciated by many parents.

    The All-Inclusive App

    The Netflix Playground app is designed to be an all-inclusive platform. The concept is straightforward, offering games that feature favorite characters from various popular shows like Sesame Street, Dr. Seuss, Peppa Pig, StoryBots, and Bad Dinosaurs. Moreover, all the games are age-appropriate, ensuring a safe and relevant environment for the kids.

    The best thing is, Netflix Playground is free of charge. In a world where most things come with a high price tag, this is a welcome development. The app is included in every Netflix subscription, making it accessible for all subscribers.

    The primary goal of the app is to spark creativity, laughter, and fun amongst kids. Parents can feel safe handing over their mobile devices to their children when using this app as it has no ads, in-app purchases, or additional costs.

    The Available Games

    Netflix Playground is set to expand its game offerings in the future. However, presently, the app features a chosen team of well-loved characters.

    The initial lineup includes games inspired by Dr. Seuss titles, Sesame Street, Peppa Pig, StoryBots, and Bad Dinosaurs. These games offer a range of activities, including puzzles, music-based play, memory challenges, and light creative interaction. For instance, Dr. Seuss games engage kids in rhythmic and exploratory play, while Sesame Street emphasizes pattern and object recognition. Peppa Pig and StoryBots introduce more variety with activities like counting, decorating, and skill-building mini-games. Bad Dinosaurs combines puzzles with sticker-based creativity.

    With an intentionally simple and accessible design, the app focuses more on engagement than complexity. Netflix also hinted that this is just the beginning, with more titles and franchises expected to be added over time.

    Questions & Answers

    What is the Netflix Playground app?
    Netflix Playground is a free app for kids that features games with popular characters from shows like Sesame Street, Dr. Seuss, Peppa Pig, StoryBots, and Bad Dinosaurs.

    What type of games does the Netflix Playground app offer?
    The app offers a variety of games, including puzzles, music-based play, memory challenges, and light creative interaction. The games are inspired by popular characters and emphasize skills such as pattern and object recognition, counting, and creativity.

    Is the Netflix Playground app free?
    Yes, the Netflix Playground app is free and is included in all Netflix subscriptions. It contains no ads, in-app purchases, or additional costs.

  • Major Expansion: Gia Binh Airport’s $7.5b Upgrade To Boost Northern Vietnam’s Aviation Sector

    Major Expansion: Gia Binh Airport’s $7.5b Upgrade To Boost Northern Vietnam’s Aviation Sector

    The Gia Binh International Airport, currently under construction near Hanoi, is anticipated to cost around VND196.37 trillion (US$7.5 billion) due to recent upgrades. The airport, situated in Bac Ninh Province, 40 kilometers from Hanoi, is now projected to handle 50 million passengers and 2.5 million tons of cargo per year by 2050. This is a significant increase from the previously predicted 15 million passengers and 1.6 million tons of cargo.

    Construction and Upgrades

    The construction of the airport commenced in December of the previous year, with the Ministry of Construction giving the approval for the upgrades recently. The airport is being constructed by the Masterise Group, a property developer. It is being perceived as the primary aviation gateway for the northern region, intended for both passenger and cargo transport.

    The airport is planned to house four runways, spaced sufficiently apart to allow for independent operations. These runways will be constructed in accordance with 4F standards, which means the airport will be able to accommodate large aircraft, such as the Boeing 777 and Airbus A330.

    Comparison with Noi Bai International Airport

    Currently, Hanoi’s primary airport is the Noi Bai International Airport, which has a capacity of 25 million passengers per year. However, there are plans in place to increase this capacity to 55 million by 2030 and 85 million by 2050. This indicates a significant push for development in the region’s aviation sector, with the Gia Binh International Airport being a crucial part of this expansion.

    Questions & Answers

    How much is the Gia Binh International Airport expected to cost after recent upgrades?
    The Gia Binh International Airport, after recently approved upgrades, is projected to cost around VND196.37 trillion (US$7.5 billion).

    What is the expected capacity of the Gia Binh International Airport by 2050?
    The Gia Binh International Airport is expected to handle 50 million passengers and 2.5 million tons of cargo per year by 2050.

    Who is responsible for the construction of the Gia Binh International Airport?
    The airport is being built by the Masterise Group, a property developer.

  • Hidden Financial Strain: Singapore’s Workforce Grapples With High Out-of-pocket Expenses

    Hidden Financial Strain: Singapore’s Workforce Grapples With High Out-of-pocket Expenses

    A recent study by Airwallex, an international financial platform, reveals an overlooked financial burden weighing heavily on Singapore’s workforce. The study shows that a significant portion of workers are spending a substantial amount of money on work-related expenses before reimbursement, leading to a growing demand for changes in corporate policies.

    The research indicates that almost two-thirds of Singaporean employees spend up to S$5,000 annually on business-related expenses from their own pockets. Furthermore, 23 percent spend up to S$15,000, and a startling 5 percent spend over S$20,000 each year. The sectors with the most significant out-of-pocket spending are the hospitality and leisure industry, manufacturing, and education, with 15 percent, 13 percent, and 8 percent of their employees spending above S$20,000 respectively.

    Reimbursement Delays and Rising Tensions

    The issue of high employee spending is compounded by lengthy reimbursement wait times. The study shows that about 19 percent of workers wait between three and four weeks to be reimbursed, with some waiting even longer. Although most employees believe reimbursements should be processed within four to five business days, only 6 percent are reimbursed on the day they spend. According to the report, this discrepancy between expectation and reality points to a systemic problem in expense management across various industries.

    Personal Finance Strains

    The financial impact of delayed reimbursements is telling, with 41 percent of workers reporting financial stress due to slow repayments. Younger employees, those between the ages of 18 and 34, are the hardest hit. Disturbingly, 28 percent have had to withdraw from personal savings to cover business expenses, and 52 percent resort to using credit cards, which exposes them to potential interest charges and debt. This strain has also led to behavioral changes in the workplace, with 12 percent of employees avoiding company events to evade upfront costs, and 7 percent quitting their jobs due to poor reimbursement procedures.

    Need for Reforms

    The demand for modern solutions is strong among employees. A significant 85 percent of respondents believe that the introduction of corporate cards would mitigate reimbursement concerns by reducing out-of-pocket spending and financial pressure. In the face of challenges in talent retention and economic volatility, experts argue that improving expense management processes is no longer a luxury but a necessity for maintaining employee satisfaction and welfare.

    Corporate Solutions

    Lionel Tan, Director of Account Management, SME & Growth at Airwallex, comments on the company’s commitment to helping businesses streamline their financial operations. Through simplifying expense management, they aim to alleviate the pressure on employees who would otherwise be out of pocket, while providing businesses with better visibility and control over company expenditure. Airwallex’s tools, such as instant reimbursements, real-time spending controls, and integration with accounting platforms, are designed to increase the efficiency of companies both domestically and internationally.

    Financial Well-Being at the Forefront

    With financial well-being becoming a crucial element in employee retention and workplace morale, adopting smart, digital-first tools like those offered by Airwallex could be a pivotal moment. For Singapore’s workforce, where a large number continue to pay to work, technology might finally bring about the speed, transparency, and fairness they have been seeking.

    Questions & Answers

    What percentage of Singaporean employees spend up to S$5,000 annually on out-of-pocket work-related expenses?
    Approximately two-thirds of Singaporean employees spend up to S$5,000 annually on business-related costs out of pocket.

    What impact do delayed reimbursements have on employees?
    Delayed reimbursements contribute to financial stress among employees. This is particularly significant among younger workers aged 18-34. Employees have also reported needing to use personal savings or credit cards to cover business expenses due to slow repayments.

    What solutions do employees believe would help alleviate reimbursement concerns?
    A significant 85 percent of respondents believe that the introduction of company corporate cards would mitigate reimbursement concerns by reducing out-of-pocket spending and financial pressure.

  • H&M Reports 40% Surge In Operating Profit Despite Market Uncertainties And Outlet Reduction

    H&M Reports 40% Surge In Operating Profit Despite Market Uncertainties And Outlet Reduction

    In the third quarter of this year, Swedish fashion conglomerate H&M reported an operating profit increase of 40% to US$523 million, with its operating margin escalating from 5.9% to 8.6%.

    Key Factors driving the Increase

    The company attributed the favorable performance to enhanced customer offerings, better gross margin, and effective cost control. The company’s gross profit reached US$3.19 billion, with the gross margin rising to 52.9%, a substantial increase from the 51.1% recorded in the same period the previous year.

    Despite a 4% decrease in the number of outlets, H&M still managed to boost its sales in local currencies by 2% compared to the same timeframe last year. Nonetheless, the company’s net sales dropped slightly from US$6.24 billion to US$6.03 billion, a decrease largely influenced by a currency translation effect on the SEK.

    Company’s Strategy amidst Uncertainty

    H&M CEO Daniel Erver acknowledged the ongoing market uncertainty and the cautious consumer behavior it has bred. Despite these challenges, Erver emphasized the company’s unwavering focus on improving its customer offerings and maintaining value for money. Erver believes that the company’s strong culture, combined with effective cost control and flexibility, provides a stable foundation for achieving long-term, profitable, and sustainable growth in an increasingly complex environment. The company remains committed to its ambitious sustainability goals.

    Expansion and Digital Transformation

    H&M marked its entry into the Brazilian market in August by launching its first physical and online stores. The company also opened a new flagship store in Paris’ Le Marais, featuring a curated selection and a novel interior design concept. As part of its global strategy, H&M introduced its revamped digital store earlier this year. The brand is focused on upgrading a significant portion of its physical stores by improving layouts, presentations, and incorporating technology to elevate the customer experience.

    Questions & Answers

    What factors contributed to H&M’s increase in operating profit?
    Enhancements in customer offerings, improved gross margin, and effective cost control led to an increase in H&M’s operating profit.

    How is H&M adapting to the ongoing market uncertainty?
    Despite market uncertainties, H&M is focusing on its customer offerings and maintaining value for money. The company aims to leverage its strong culture, effective cost control, and flexibility to achieve long-term, sustainable growth.

    What are H&M’s recent expansion and digital transformation initiatives?
    H&M recently entered the Brazilian market with both physical and online stores. The company has also launched an upgraded digital store and is working on improving the layouts, presentations, and in-store technology at many of its global outlets.

  • Hanoi suburbs see fast rise in housing prices

    Hanoi suburbs see fast rise in housing prices

    Housing prices are rising faster in Hanoi’s outer districts than in areas closer to downtown, thanks to improved connectivity.

    Average prices in districts like Gia Lam and Nam Tu Liem rose 1.3 percent in the last quarter to $1,473 per square meter, and at 0.7 percent in central districts, according to a recent report by real estate consultancy Jones Lang LaSalle (JLL).

    Prices at a newly launched apartment project in Gia Lam District bordering the provinces of Bac Ninh and Hung Yen climbed to a new high of $1,900 per square meter in the last quarter, it said.

    The improved transport infrastructure and the trend of developing large urban areas in suburban areas explain the increase, it added.

    Another real estate consultancy, Savills, said in November that apartment prices were rising in Hanoi’s suburbs as developers offered a number of features to make up for the distance from the city center.

    Gia Lam and Nam Tu Liem accounted for 38 percent and 37 percent of new apartment supply in the last quarter, with prices higher than those closer to downtown, it said.

    Apartment supply has been increasing in outer areas since 2016, it added.

  • Half of FamilyMart owners want shorter hours

    Half of FamilyMart owners want shorter hours

    FamilyMart Japan says almost half of its franchisees want to drop its signature 24-hour trading hours.

    The firm conducted a recent survey among its around 14,000 franchises in Japan, of which 48.3 percent said they want to operate shorter hours, citing the cost of late-night operations and labor shortages. Of those, 73.3 percent wanted reduced hours every day, while 26.3 percent said that reduced hours one day a week would be sufficient.

    The remaining stores indicated a wish to retain 24-hour operations to avoid a drop in sales.

    Given the unexpectedly high interest in reducing store hours, FamilyMart Japan president Takashi Sawada announced: “We’ll build a system to ensure profits at franchisees.”

    FamilyMart Japan currently has 24 stores experimenting with shorter daily operational hours and will increase that number to 700 from October. It will review its 24-hour policy next year.

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  • Artificial intelligence is $300 billion cost-saving opportunity

    Artificial intelligence is $300 billion cost-saving opportunity

    The use of artificial intelligence in the retail sector is a $300 billion cost-saving opportunity for retailers which are able to scale and expand the technology, though just 1 per cent of retailers have achieved the necessary level of development, according to research from Capgemini Research Institute. The study looked at 400 global retailers, and how they are implementing the burgeoning technology at different stages of maturity, and found that over a quarter of retailers are deploying AI in their businesses – a seven-fold increase from 2016.

    “For global retailers, it appears reality has kicked in regarding AI, both in terms of what the technology can achieve and what they need to do to get there,” Capgemini vice president global consumer products and retail sector Kees Jacobs said.

    “Of course, deploying and scaling will be the next big objective, but retailers should be wary not to chase ROI figures without also considering the customer experience.”

    According to the research, retailers deploying AI systems were eight times more likely to be working on high-complexity projects rather than smaller projects which are easier to scale, and generally lack a focus on customer usability.

    Only 10 per cent of such retailers noted customer experience as a driving factor of these developments, and only 7 per cent noted customer pain points as a priority. Meanwhile, cost (62 per cent) and ROI (59 per cent) are driving most investment into the space.

    Despite this, 98 per cent of retailers surveyed expect customer complaints to decrease, while 99 expect to see an increase in sales, as a result of investment into AI – far ahead of the more contrasted expectations noted in 2017.

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  • Strong sales growth for India’s textile manufacturing sector in Q2

    Strong sales growth for India’s textile manufacturing sector in Q2

    The manufacturing sector, particularly textile and iron and steel segments, maintained its pace of sales growth in the second quarter of 2018-19 as compared to the year-ago period, the RBI said on Wednesday. Demand condition in the manufacturing sector “maintained its pace in the September quarter 2018-19 as reflected in strong sales growth (year-on-year)”, as per the RBI analysis of 2,700 listed private sector non-financial companies.

    “The manufacturing sector sales growth was mainly supported by robust demand conditions in chemical and chemical products, iron and steel, and petroleum products industries coupled with significant improvement recorded by textile industry,” the RBI said.

    The central bank said heavy moderation was seen in the sales growth of motor vehicles and other transport equipment, driven in part by a large adverse base effect, and pharmaceutical and medicine industries.

    The information technology (IT) sector also recorded further improvement in sales growth over the year-ago period.

    The manufacturing sector continued to record strong growth in net profits, which received support from other income.

    The RBI said companies in manufacturing sector posted a net profit of Rs 47,100 crore in the reported quarter, up 29.4 per cent from the same period last year. The data is based on abridged financial results of 1,734 companies in the manufacturing sector.

    “Despite continuous contraction in the telecommunication, the services (non-IT) sector posted a turnaround riding on the support from wholesale and retail trade,” the RBI said.

    The profit of IT sector, based on data of 172 firms, was Rs 17,700 crore in the second quarter, up 5.8 per cent over the July-September period of 2017-18.

    As per the RBI, the combined sales of 2,700 companies was Rs 9,81,800 crore in the September quarter, up 18.2 per cent from the year-ago period.

    Their net profit was Rs 71,900 crore, an increase of 41.7 per cent year-on-year.

    On expenditure front, manufacturing companies continued to face rising input cost (cost of raw materials, staff cost) pressures. In case of IT sector, staff costs accelerated in tandem with the improvement in sales growth, the RBI said.

  • Hong Kong retail rent rises (too) fast

    Hong Kong retail rent rises (too) fast

    Prime Hong Kong street-shop rents rose 4 per cent in the first three quarters of this year, ahead of the up-to 3 per cent rise prediction by Savills a year ago. In a third-quarter real estate briefing released yesterday, Savills said shopping-centre retail rents, which Savills expected would fall as much as 5 per cent, have actually risen 2 per cent year to date.

    Savills expects prime Hong Kong street-shop rents and shopping centre rents will rise by about 2 per cent next year.

    “In the retail market, despite the headwinds of a weaker RMB, more competition from regional cities and elevated new supply in the New Territories, rents will rise modestly,” the company predicted.

    “New infrastructure in the form of the High Speed Rail Link and the Macau Bridge will improve accessibility for mainlanders, while domestic consumption expenditure is expected to remain reasonably robust. Online retail continues to make limited gains in the Hong Kong market.”

    Savills said prime street shops proved the only real estate category in Hong Kong to post a decline in sale value on a per square foot basis, falling 3 per cent – a stark contrast to the 10-12 per cent rise in flatted factories and warehouses, and 8 per cent rise in luxury apartments.

    The company predicts prices for prime high street shops are likely to fall by up to 5 per cent next year.

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  • Aldi, Costco bring prices down of groceries

    Aldi, Costco bring prices down of groceries

    International grocery giants Aldi and Costco are driving down fruit and veg prices in Western Australia at a faster rate than anywhere else in the country, according to new research.

    Analysis conducted by Bankwest has found that Perth shoppers spent 6.9 per cent less on fruit and veg in the year to September 2017 than the previous year, signalling a step up in competitive intensity among Australia’s major supermarkets as discounters increase their investment in the state.

    Overall food and non-alcoholic beverage prices declined by one per cent in the twelve-month period, 0.3 per cent higher than the nationwide average decline of 0.7 per cent.

    Over the last three years prices have declined by 1.4 per cent in Perth, with average grocery basket price declining by 5.1 per cent from $177.7 to $168.6 in the year to June 2016.

    Richard Bator, Bankwest’s general manager of business banking in WA, said that discounters are rapidly growing their market share out west.

    “The supermarkets industry is now one of the most fiercely competitive industries in the nation due to the rapid growth of international retailers competing for a share of the $100 billion industry.”

    German entrant Aldi began its expansion into Western Australia in 2016 and has been investing heavily in the market, while American giant Costco unveiled plans for two Perth locations by the end  of 2019 in March.

    In the year to June 2016 the average price of a grocery basket in Western Australia declined by 5.1 per cent  from $177.7 to $168.6 – prices have declined 1.4 per cent over the last three years.

    Smaller retailers have been adversely impacted by the increase in competition, particularly as Coles and Woolworths move to improve their fresh offers to shore up their own operations.

    Bankwest found that the number of grocery retailers employing less than 20 staff fell by 10.6 per cent in the year to June 2016.

    The story is more positive for the overall market, Bankwest said, which is projected to grow by 9.3 per cent in the five years to June 2022.

  • Singapore inflation rises 0.2% in December

    Singapore inflation rises 0.2% in December

    In a sign of a tepid increase in inflation, the Monetary Authority of Singapore reports that consumer price inflation rose to 0.2% in December from 0.0% in November, due to a larger increase in private road transport cost, which rose 1.7% over the month because of higher petrol prices and parking fees. In comparison, MAS Core Inflation eased to 1.2% from 1.3% in the previous month, because of lower retail goods inflation.

    Services inflation edged up to 1.6% from 1.5% in the preceding month, mainly on account of a faster pace of increase in holiday expenses, which more than offset the larger contraction in telecommunication services fees. Food inflation was 2.0% in December, unchanged from the previous month.

    Price increases for both non-cooked food items and prepared meals were broadly stable. Accommodation cost fell by 3.8% in December, like the previous month, reflecting continued softness in the housing rental market.

    Overall retail goods inflation eased to 0.0% in December from 0.2% in November, largely because a fall in the prices of personal care products following the rise in November. For the whole of 2016, CPI-All Items inflation came in at -0.5% for the second consecutive year.

    CPI less imputed rentals on owner-occupied accommodation (CPI-ex OOA) rose by 1.2% in December Inflation as measured by CPI less imputed rentals on owner-occupied accommodation (OOA) picked up to 1.2% in December from 1.0% in the preceding month, reflecting the stronger pickup in the cost of private road transport.

    For 2016 CPI less imputed rentals on OOA rose by 0.3%, higher than the 0.1% increase in 2015. MAS Core Inflation was slightly lower at 1.2% in December MAS Core Inflation was 1.2% in December, slightly lower than the 1.3% in November, as the decline in retail goods inflation more than offset the increase in services inflation. For the whole of 2016, MAS Core Inflation rose to 0.9%, from 0.5% the year before.

    On the external front, MAS says it expects imported inflation is likely to rise modestly on the back of a turnaround in global commodity markets. Global oil prices are expected to average higher in 2017 compared to last year, “although upward pressures would be capped by existing inventories as well as an anticipated increase in US crude oil output. Domestically, overall cost pressures should be muted,” says the market regulator.

    MAS also reports a pullback in hiring, as conditions in the labour market have slackened. “This will cap underlying wage growth, even as non-labour business costs have eased. The subdued growth environment will also constrain the extent of cost pass-through to consumer prices.

    For the whole of 2017, MAS Core Inflation is expected to average 1–2%, compared with 0.9% in 2016. Energy-related components are projected to contribute positively to inflation in 2017, while the temporary disinflationary effects from budgetary measures will fade.3

    However, the increase in core inflation will be gradual, given the absence of more generalised demand-induced price pressures. CPI-All Items inflation is projected to pick up to 0.5–1.5% this year, from -0.5% in 2016, largely reflecting the rise in private road transport cost,” it concludes.

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  • President says high electricity prices due to unnecessary costs

    President says high electricity prices due to unnecessary costs

    President Joko Widodo (Jokowi) revealed on Tuesday that the price of electricity in Indonesia was higher compared to other countries because power companies were saddled with unnecessary costs.

    “Our electricity is expensive because players are burdened by too many unnecessary costs,” the president said when inaugurating a geothermal power plant (PLTP) in Tomposo, Minahasa, on Tuesday.

    He was inaugurating Lahendong PLTP, Unit 5 and 6 and Ulubelu PLTP, Unit 3, which is located in Lampung.

    Jokowi said the price of electricity was also high because there were too many brokers involved in one project. “There are too many people who become brokers,” he said.

    He said that in many countries the price of electricity was lower and electricity management was efficient.

    “Why can they do that while we cannot? There must be something wrong,” the president stressed.

    He also expressed concern over the fact that many districts/municipal cities in the country still often face power outages.

    Electricity concerns competitive edge; it has to meet the peoples and industrial needs so that it should not be more expensive than in other countries, he stated.

    “In Serawak, Malaysia, the price of a hydro power plants (PLTPs) electricity is only two cents while in Indonesia it is seven cents.

    “Electricity from a solar power plant in the United Arab Emirates is only 2.9 cents while in Indonesia it is 14 cents although we are rich in abundant water resources and rivers,” he said.

    He said if large rivers such as the Mahakam, the Musi, and the Bengawan Solo can be utilized to produce electricity, which could be offered at 2 cents, then Indonesias competitiveness will rise.

    “Why are there middlemen between state-owned enterprises? Why should there be middlemen between the private company and the state-owned electricity firm PLN? What are they for? Our country needs efficiency in all sectors or else it will be left behind in the competition era,” Jokowi noted.

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  • Mobile marketing cuts printing cost for Pizza Hut

    Mobile marketing cuts printing cost for Pizza Hut

    With over 70 restaurants in the city, half of Pizza Hut’s business in Hong Kong is dine-in. This gives the diner a great incentive, but at the same time, huge pressure to improve its customer experience.

    In 2014, Pizza Hut started its mobile marketing campaign project. The primary objective was to better serve its customers. Additionally, it wanted to cut out a huge portion of its printing costs on direct marketing materials.

    Pizza Hut has been a customer of Salesforce. “When we started the mobile marketing campaign project in 2014, however, we didn’t know that Salesforce Marketing Cloud could help us to manage marketing campaigns,” said Ravel Lai, group IT director at Jardine Restaurant Group Hong Kong and Macau, in an interview with Computerworld Hong Kong. Jardine Restaurant Group operates Pizza Hut and the KFC restaurants throughout the city.

    Lai’s team studied different marketing solutions and decided to adopt Salesforce Marketing Cloud. “We considered other marketing tools such as those from Oracle and Adobe. We had even approached IBM, but they didn’t have a marketing solution,” he recalled.

    Evaluating a marketing solution was different from that of an IT solution. “This was not a traditional ERP solution, but something new to the IT team. We invited the marketing people and bosses at Pizza Hut and KFC to view the solution demo, and then we let everybody vote,” Lai said.

    Extra 7-10% revenue

    “We were not trying to solve a particular technology problem, but to improve on our marketing campaign management,” said Lai.

    In the past, Pizza Hut used to mail cash coupons to its customers. This involved different stages of production, which were all time-consuming, such as graphic design and printing, before it can finally distribute and mail out the coupons.

    With the new solution, conducting mobile marketing campaigns has become much easier. Now, Pizza Hut would only need to involve an in-house graphic designer to design the digital marketing material, which could be ready for distribution in just two hours.

    “Last year on one rainy morning, I asked my team to send a mobile message along with a coupon to our customers. After preparing the customer segmentation, we decided to send the message to 15,000 housewives and office workers at around 11:00 am to catch up with lunchtime at noon,” said Lai. “The results were good, as we generated an extra 7-10% in revenue for the day.”

    90% printing cost savings

    In the past, Pizza Hut used to distribute paper coupons to customers. The printing and mailing costs involved had been 10 times higher than if the marketing campaigns were conducted on Salesforce Marketing Cloud.

    “This is a very good tool for us to do the job. Instead of sending physical leaflets, we now use the mobile marketing platform, which incurs just 10% of the original printing cost,” said Lai.

    “Besides, the replacement of physical leaflets with mobile marketing messages makes Pizza Hut more environmentally friendly, too.”

    Express ticket

    According to Lai, many restaurant groups have developed their own mobile applications, but their primary function is largely limited to remote ticketing. “When everybody does the same thing, we ask ourselves, ‘How should we do it differently?’”

    To distinguish its restaurant mobile app from the competition, Lai borrowed the idea of “Fast Pass” from Disneyland theme park. A Disneyland Fast Pass allows a visitor to shorten his or her waiting time by getting a pass in advance for selected attractions, and return within specific timeframes.

    Using Pizza Hut HK’s mobile app, a user can obtain a queue number before they even reach the restaurant. This cut down the time and money required for us to issue queue numbers.

    By doing proper customer segmentation on Salesforce Marketing Cloud, Pizza Hut can send messages to customers whose last visit was over one month. The typical message would read: “Dear customer, you visited us one month ago and purchased a meal in our restaurant. We are so sorry that you had to wait for 15 mins. Here is an express ticket for you so you can jump queue upon your next visit. The express ticket is good for two weeks,” Lai suggested.

    Loyalty points reward system

    Pizza Hut HK’s mobile app also provides a points rewarding system. With every HK$5 of purchase at the restaurant, a customer gets one point. “With 50 points, our customers can redeem four pieces of chicken wings,” Lai said.

    Pizza Hut’s loyalty points are transferrable. “When you come to the restaurant with your friends, you and your friends can combine the points together to redeem the reward, for example, 50 points for a pizza,” said Lai.

    Social CRM

    With Salesforce Marketing Cloud, Pizza Hut’s mobile marketing campaign platform has enabled the restaurant group to tap on social CRM. “When I sold the idea of social CRM to the management, I emphasized not just on the benefits, but the improvement on the customer journey,” Lai said.

    Regarding Pizza Hut’s implementation of mobile marketing campaign project, Lai summed up, “If I do it now, I am the pioneer. If I do it later, I would just be a follower.”

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  • Recall, product launch costs slash Ford third-quarter profit

    Recall, product launch costs slash Ford third-quarter profit

    Ford Motor Co reported a more than 50 percent drop in third-quarter net income on Thursday, saying its North American business suffered from lower sales, higher recall costs and a complicated introduction of a new pickup truck.

    The profit exceeded Wall Street expectations, however. The automaker said it still expected full-year earnings of $10.2 billion and a return to positive cash flow after burning through $2 billion in the third quarter.

    Net income dropped to $961 million, or 24 cents a share, from $2.2 billion, or 55 cents a share, a year earlier.

    Excluding one-time items, Ford said earnings were 26 cents a share, beating the analysts’ average estimate of 20 cents compiled by Thomson Reuters I/B/E/S.

    Third quarter revenue was $35.9 billion, down 6 percent, and North American operations revenue was $21.8 billion, down 8 percent.

    Ford had signaled most of the major numbers at a September investors presentation, and the results released on Thursday were little changed. The company’s shares were down about 1.4 percent at $11.76 in afternoon trading.

    Ford’s pretax operating margins were down by about half at 5.8 percent in North America and 3.3 percent worldwide.

    “What’s happening to the company is what’s happening in North America,” Chief Financial Officer Bob Shanks told reporters on Thursday.

    Shanks said three factors accounted for a $1.6 billion decline in Ford’s North American pretax profit: costs of ramping up the new Super Duty pickup truck, which has an average price of about $62,000; a door-latch recall charge of $600 million recall; and lower profits from the company’s F-150 pickup truck.

    Ford is cutting production of the F-150 in the fourth quarter and, in a new action, will idle one shift for a week at a plant in Kansas City, Missouri, to reduce inventories of the truck, Shanks said. The F-150 is Ford’s best-selling vehicle and one of its most profitable models.

    The company said pretax profit in Europe jumped to $138 million from $9 million.

    However, Shanks said the falling value of the British pound would cost Ford $140 million in the second half of 2015 and $600 million next year. Ford is 80 percent hedged against the currency for 2017, he said.

    Income from Ford’s Chinese joint ventures rose 26 percent to $320 million. “China is very, very strong,” Shanks said.

  • Indonesia’s inflation rate at seven-year low

    Indonesia’s inflation rate at seven-year low

    Indonesia’s inflation slowed to the weakest in almost seven years and fell below the central bank’s target, bolstering the case for further interest rate cuts by Bank Indonesia (BI).

    Consumer price gains eased to 2.79 per cent last month from a year earlier, compared with economists’ 3.02 per cent estimate.

    Prices fell 0.02 per cent in August from the previous month, the National Statistics Office said yesterday, adding that the annual rate was the lowest since December 2009.

    “If you ask me now whether there is room for (monetary) easing, the room is more open. But whether it would be used or not, it is up to BI,” Coordinating Minister for Economics Darmin Nasution said after the lower-than-expected data was announced.

    Mr Nasution said BI had wanted to cut the benchmark rate “since last month” but then decided to delay to better introduce its new policy rate, the seven-day reverse repo rate, which stands at 5.25 per cent.

    The authorities have set their 2016 inflation target at 3 per cent to 5 per cent and expect consumer price gains to end the year at around 3.5 per cent.

    “Easing inflation – along with stability in both the current account deficit and exchange rate – has created policy space for rate cuts,” said economist Ng Weiwen at Australia & New Zealand Banking Group (ANZ).

    “The degree of easing will be dependent on the size of tax amnesty inflows.”

    ANZ expects the Indonesian central bank to lower its new benchmark rate by another 25 basis points to 5 per cent as soon as its September meeting, Mr Ng said.

    Indonesia’s 10-year bond yield slid four basis points to 7.07 per cent yesterday afternoon in Jakarta, set for the biggest daily gain in three weeks. Shares fell, with the Jakarta Composite Index extending its drop to 0.9 per cent and set for the lowest close since Aug 15.

    Falling airfares, inter-city transport costs and cheaper food were the biggest factors driving the monthly drop in prices, said National Statistics Office deputy Sasmito Hadi Wibowo.

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