Retail News CRM

Tag: counterfeiting

  • Temu Joins Philippine Anti-Counterfeiting Pact Across 90 Markets

    Temu Joins Philippine Anti-Counterfeiting Pact Across 90 Markets

    Chinese e-commerce platform Temu has agreed to cooperate with the Philippine government to eliminate counterfeit goods from online marketplaces, signing a memorandum of understanding with the Intellectual Property Office of the Philippines (IPOPHL).

    The voluntary agreement creates a direct mechanism for intellectual property rights holders to report potentially infringing listings and coordinate removals with participating operators.

    Temu, which operates in more than 90 markets globally after entering the Philippines in 2023, joins regional competitors Lazada, Shopee, Zalora and TikTok Shop under the IPOPHL framework following preliminary talks in June.

    How the Takedown System Works

    Under the voluntary framework, rights holders submit suspected knockoffs directly to participating operators. Temu will then coordinate with the regulator and brand owners to verify complaints and take down listings.

    The company enters an arrangement that already binds Lazada, Shopee, Zalora and TikTok Shop. Together, those platforms account for the vast majority of cross-border consumer marketplace volume in the Philippines.

    “E-commerce platforms are a significant driver of consumer activity in the Philippines, making them important partners in protecting buyers and legitimate businesses from counterfeit goods,” IPOPHL Deputy Director General Nathaniel Arevalo said.

    Screening Database and Brand Protection

    Temu built out internal intellectual property controls ahead of the Manila agreement. The platform set up an IP Protection Portal in 2023 and rolled out its Brand Guardian Initiative in 2024, logging regular communication with more than 3,000 rights holders.

    Its backend screening database tracks more than 15,000 brands. That system uses 47 million reference images and 9.5 million keywords to catch infringements before or after products go live.

    Shifting Regulatory Pressure on Low-Cost Marketplaces

    Voluntary pacts give regulators faster takedown use without tying up cases in local courts. For discount platforms relying on direct-from-factory Chinese merchants, policing millions of bargain listings is the price of keeping local market access.

    Signing on brings Temu level with established Southeast Asian rivals on paper. The operational friction sits in enforcement: automatic keyword and image filters often miss rebadged consumer goods, leaving the burden of discovery on local brand owners.

    Timeline Behind the Manila Agreement

    Temu entered the Philippine retail market in 2023, competing directly with regional incumbents on cut-rate apparel, electronics and home goods. Talks with Manila officials gained traction in June during a World Intellectual Property Organization session on digital commerce.

    The next metric to monitor is the volume of formal takedown notices brand owners file through the IPOPHL portal once Temu integrates its notice-and-takedown workflow.

  • South Korea Seizes $3.26 Million in Counterfeit K-Beauty Goods

    South Korea Seizes $3.26 Million in Counterfeit K-Beauty Goods

    South Korean regulators have referred a domestic broker to prosecutors over a 4.5 billion won ($3.26 million) counterfeit ring. The network sold fake cosmetics across major domestic online marketplaces.

    Goods came from Shenzhen. The operation smuggled 61 knockoff product lines into South Korea across a 13-month run starting in October 2024.

    How the Shenzhen pipeline supplied open platforms

    Investigators at the Ministry of Food and Drug Safety found the broker coordinated directly with a Chinese factory to replicate packaging and formulations. The pipeline ran from October 2024 through November 2025 before enforcement teams shut it down. Seized inventory spanned 61 distinct items across skincare and dietary categories.

    Lab inspections by the regional food and drug safety office confirmed every batch came from China. Specialists compared the seized stock against authentic factory samples. They found clear discrepancies in container shapes, label typography, product sizing, liquid color and cream textures.

    Targeting high-demand skincare labels

    Counterfeiters targeted fast-selling domestic brands with large digital followings and strong export sales. Knockoffs copied beauty labels including Celladix, Kahi and Beauty of Joseon, along with Korea Eundan dietary supplements.

    All of these brands rely on digital storefronts and social commerce for volume. The case exposes verification gaps on open platforms, where unauthorized sellers siphon off search traffic for top-selling skincare items.

    E-commerce platform liability and brand defense

    Direct-to-consumer skincare brands face heavy costs policing open marketplaces against counterfeiters in southern China. When unauthorized copies enter domestic channels, brand owners absorb the damage through lost sales, customer service overhead on defective items and degraded consumer trust.

    To protect supply chains, Korean brand operators are shifting distribution toward direct-operated web stores and whitelisted corporate accounts. The ministry urged shoppers to buy only through certified brand storefronts on open marketplaces and avoid unverified sellers offering steep discounts.

    Prosecution referral and market enforcement

    Director Kim Jin-hwi of the Ministry of Food and Drug Safety detailed the seizure at a briefing in Yangcheon-gu, Seoul. Regulators sent the broker’s file to prosecutors for formal indictment. Border inspection teams continue targeted screening on small-batch cosmetics shipments from Guangdong province.

  • Temu Bolsters Global IP Protection: Joins IACC in Fight Against Counterfeiting and Piracy

    Temu Bolsters Global IP Protection: Joins IACC in Fight Against Counterfeiting and Piracy

    Temu, a global e-commerce platform based in Boston, has recently become a member of the International AntiCounterfeiting Coalition (IACC) in a bid to bolster its intellectual property protection efforts while simultaneously widening its global presence.

    Joining Forces with the IACC

    By partnering with IACC, Temu is joining a robust network of over 250 companies and organizations spanning across more than 40 countries, all diligently working to combat counterfeiting and piracy. This membership is a step forward for Temu in its broader intellectual property enforcement program, a program that has seen significant growth since its inception in 2022.

    According to a representative from Temu, “Safeguarding intellectual property is a critical aspect of creating a marketplace that is trustworthy for both consumers and brands. By becoming a part of the IACC, we are reaffirming our dedication to IP protection. We are eager to engage in productive collaborations with our counterparts in the industry as well as other stakeholders.”

    Collaborative Approach to Counterfeiting

    As part of its role in the IACC, Temu will be actively working in cross-industry groups and forging collaborations with brands, associations, and enforcement agencies. This initiative comes on the back of an earlier partnership between Temu and the IACC, which was formalized last year.

    Bob Barchiesi, the President of the IACC, expressed his views on the issue of counterfeiting by saying, “To tackle counterfeiting effectively, a coordinated effort across industries is essential. The IACC serves to bring all stakeholders to the same table to align their efforts and share best practices. We are excited for Temu’s active involvement in our network as we strive to create a safer and more trusted online ecosystem globally.”

    Comprehensive Enforcement System

    Temu’s enforcement system covers the entire platform lifecycle, including the vetting of sellers, pre-listing screening, and persistent monitoring. The company asserts that over 99.9% of takedown requests are addressed within a span of three business days. In 2024, Temu launched its Brand Guardian Initiative, which now offers support to more than 1500 brands.

    Presently, Temu operates in over 90 markets, bridging the gap between consumers and manufacturers, brands, and sellers worldwide as it continues to expand both its platform and compliance capabilities.

    Questions & Answers

    What is the main reason behind Temu’s membership in the IACC?
    Temu has joined the IACC to strengthen its intellectual property protection efforts and further expand its global presence.

    How will Temu’s membership with the IACC benefit its fight against counterfeiting?
    Joining the IACC allows Temu to collaborate with over 250 companies and organizations across more than 40 countries, sharing best practices and aligning efforts to combat counterfeiting and piracy on a global scale.

    What is Temu’s approach to enforcing intellectual property rights on its platform?
    Temu’s enforcement system spans the entirety of its platform’s lifecycle, including thorough vetting of sellers, pre-listing screening, and continuous monitoring. Additionally, it asserts a quick response time to takedown requests and has introduced the Brand Guardian Initiative to further support brands.

  • Police smash massive China counterfeiting gang

    Police smash massive China counterfeiting gang

    Police have shut down a huge China counterfeiting ring estimated to have raked in some US$15 million.

    Chinese police have arrested 32 people believed to be part of the operation, which focused on counterfeiting luxury-branded goods.

    The Shanghai raid led to the seizure of more than 4000 items of luxury apparel and accessories bearing Louis Vuitton, Kenzo and Loewe labels, among other top brands. Two assembly lines producing the counterfeit items were shut down.

    The raid was in response to a tip-off to the Shanghai Qingpu district public security bureau that fake Louis Vuitton bags were selling on Chinese social media platform, WeChat.

    Estimates held that the ring had sold more than 100,000 fake luxury items at a value of around RMB100 million (US$14.9 million). Each item would have cost around RMB200 ($30) to produce.

    The rise of online markets all over the world has been blamed for a general increase in fake products sold globally. The counterfeit industry is now worth an estimated $590 billion a year, and accounts for around 3.3 per cent of total international trade.

    According to customs officials, the most frequently seized fakes are items of footwear, clothing, leather goods and IT equipment. China is by far the world’s largest source of pirated goods.