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Tag: Covent Garden

  • BreadTalk to open 1st Din Tai Fung restaurant in London by end-2018

    BreadTalk to open 1st Din Tai Fung restaurant in London by end-2018

    Taiwanese dumpling chain Din Tai Fung has opened in Covent Garden, London. The new 8000sqft Din Tai Fung London eatery is the franchise’s 153rd globally, and is the first of at least two outlets planned for the city. A second store is planned for Centre Point next year.

    The Din Tai Fung London store has been launched by Taster Food UK in partnership with Singapore-based BreadTalk Group.

    BreadTalk Group CEO Henry Chu said: “The group will leverage on our experience of operating Din Tai Fung in Singapore and Thailand, and the strength of our overseas partners to continue the tradition of delivering an authentic Taiwanese dining experience to Londoners.”

    Brand founder and chairman George Quek commented that there is potential to open 20 Din Tai Fung outlets in Britain, serving as a starting point for further expansion into Europe.

    Din Tai Fung has already opened in Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, South Korea, the US and the UAE. It was recognised by the New York Times in 1993 as one of the world’s top 10 restaurants.

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  • For Art’s Sake store opens

    For Art’s Sake store opens

    Hot on the heels of For Art’s Sake’s new collection launch is the opening of its first standalone retail store in London’s Covent Garden. Situated in the heart of The Piazza, the store borrows bold design details from the brand’s penchant for eclectic style: think decadent blue velvet furnishingS and brass fixtures that beautifully elevate the statement-making frames.

    The store will incorporate a host of new features, from a selfie station to personal shopping (in five languages: Mandarin, French, Spanish, Italian and English), a concierge option, tax-free shopping, Click and Collect as well as exclusive colourways. To celebrate the launch, For Art’s Sake has collaborated with one of London’s most exciting new design studios – Studio LaPeche – on a window installation that reimagines the most striking features of the London skyline.

    A deliberate avoidance of trend-based silhouettes has led to a rapid pace of growth for For Art’s Sake in a short space of time. On top of Beyoncé and J Lo, For Art’s Sake counts Kristen Bell, Eva Chen, Poppy Delevingne, Olivia Palermo and Aimee Song amongst some of its most devoted fans. The brand can currently be found in over 550 exclusive stockists around the world, including Harvey Nichols, Saks 5th Avenue, Net-A-Porter, Yoox and more, and after the London store opening, they’ll be opening in Shanghai’s XinTianDi Mall. They then plan to open stores in Hong Kong, Miami and New York before 2020.

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  • Old Chang Kee Is Now Open in London’s Covent Garden

    Old Chang Kee Is Now Open in London’s Covent Garden

    Singaporean food brand Old Chang Kee has opened its first British outpost – in London’s Covent Garden.

    Old Chang Kee has more than 100 outlets across Singapore, Malaysia, Indonesia and Australia. It made its first curry puff in 1956 and now sells more than 1.5 million of them a month worldwide. When Old Chang Kee ran a pop-up in Kentish Town in northwest London last year, its curry puffs sold out in four hours.

    The brand’s entrance to Britain is a JV between the chain and Sandra Leong, a Singaporean who has been living in London for seven years.

    Menu highlights include the signature curry puff, curry potato puff, and creamy chicken and mushroom puff. Seasonal favourites include the Singapore chilli-crab puff and black-pepper tuna puff. There is also Singapore chicken curry, a mixed-vegetable curry and nasi lemak as well as laksa.

    “The curry puff is Singapore’s version of the Cornish pasty,” says Leong, who is director of Old Chang Kee UK.

    In conjunction with the official opening of Old Chang Kee in London, the brand has launched a six-day Curry’O promotion in Singapore from today.