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Tag: cp axtra

  • Minor Food Targets 4,500 Outlets by 2029 in Global Franchise Push

    Minor Food Targets 4,500 Outlets by 2029 in Global Franchise Push

    The Minor Food Group Plc plans to expand its network to more than 4,500 food and beverage outlets by 2029, leaning on franchise partnerships to drive cross-border growth. The conglomerate currently runs more than 3,000 stores across 27 countries, meaning the plan requires adding roughly 1,500 locations over the next five years.

    About two-thirds of the group’s current footprint remains concentrated in Thailand. Roughly half of the existing 3,000 outlets run under franchise agreements, and Chief Development Officer Thunyachate Ekvetchavit said the majority of future openings will use the franchise model rather than direct company ownership.

    Targeting High-Density Offshore Hubs

    Management is directing international development toward Indonesia, Vietnam, South Asia and the Middle East. These markets offer favourable consumer demographics and rising discretionary spending on casual dining, giving established multi-brand operators room to scale without committing massive capital expenditure to real estate leases.

    By shifting the capital expenditure burden to local franchisees, Minor Food lowers its exposure to commercial property cycles across volatile emerging markets. The model mirrors the playbook long deployed by global fast-food giants, yet it shifts the primary execution risk directly onto franchisee balance sheets and local supply chain logistics.

    Building Domestic Traffic and Retail Partnerships

    On its home turf, Minor Food is deepening ties with commercial landlords and fuel retailers to secure steady customer footfall. Recent arrangements pair the company with CP Axtra Plc, which operates wholesale brand Makro and hypermarket chain Lotus’s, alongside PTT Oil and Retail Business Plc to place restaurant brands into petrol stations and roadside convenience hubs.

    These tie-ups give the operator captive traffic in non-traditional retail real estate while domestic mall footfall fragments across Bangkok. Securing perimeter retail locations inside high-traffic grocery nodes and highway forecourts shields store margins against rising inner-city commercial rents.

    Scaling Bonchon and Launching Chicho Ramen

    Cross-border scale gained momentum following the acquisition of Bonchon International, which gave the group full control of the Korean fried chicken franchise. Minor Food plans to expand Bonchon into Europe, the Middle East and wider Asian territories, using the established global recognition of the brand to enter territories where its legacy Western fast-food franchises face saturated competition.

    Back in Bangkok, the group is launching a new proprietary concept named Chicho Ramen on 30 October at Lotus’s Sukhumvit 50. Minor Food plans to scale Chicho Ramen to between 90 and 100 stores within three years, seeking to contest a local ramen sector dominated by a single major chain alongside fragmented independent shops.

    Managing Commodity Pressures

    Cost pressures remain contained across the restaurant system despite ongoing geopolitical frictions affecting global shipping routes. Raw material expenses across the supply chain rose about 3 per cent, while logistics costs increased only marginally, cushioned by hedging programs and bulk-purchasing contracts across regional vendors.

    The immediate operational test arrives with the debut of Chicho Ramen on 30 October, which will show whether Minor Food can build another domestic mass-market chain from scratch while hunting master franchisees across the Middle East and Southeast Asia.

  • CP Axtra to Roll Out Five Food Chains Across Makro and Lotus Stores

    CP Axtra to Roll Out Five Food Chains Across Makro and Lotus Stores

    Thai retailer CP Axtra partnered with Minor Food Group in October 2026 to introduce five restaurant brands across select Makro and Lotus stores.

    Under the corporate franchise agreement, CP Axtra will invest in and own the outlets, while Minor Food will manage operations across Dairy Queen, Swensen’s, Gaga Cafe, Bonchon, and The Steak & More.

    Benchawan Ongsri, chief mall officer of CP Axtra, said the partnership deepens collaboration between the two companies under CP Axtra’s Happy & Healthy Mall development strategy.

    How the Corporate Franchise Framework Works

    This arrangement alters standard retail leasing. Instead of acting as a commercial landlord collecting tenant rent, CP Axtra commits capital expenditure directly into restaurant buildouts. Minor Food provides its operational workforce, ingredient supply chains, and management systems across each brand.

    Minor Food operates more than 3,000 restaurants across 25 countries. The group brings established operational protocols to the partnership. In turn, CP Axtra provides prime floor space and immediate customer footfall from its existing grocery shoppers.

    Changing Commercial Terms for Mall Footprint

    Hypermarket operators rarely monetize secondary retail space through this structure. Traditional lease models leave landlords vulnerable to tenant turnover and vacant restaurant units when regional consumption slows. By purchasing franchise rights and paying Minor Food to manage the locations, CP Axtra captures dining sales revenue directly while controlling its tenant mix.

    For Minor Food, the framework secures access to high-footfall grocery properties without burdening its balance sheet with fit-out capital. CP Axtra absorbs the capital risk of store buildouts. Minor Food assumes the operational execution risk across the joint sites.

    Building Out the Happy & Healthy Mall Network

    CP Axtra runs the wholesale chain Makro alongside the Lotus’s supermarket and hypermarket network. The company has steadily remodeled existing properties into lifestyle-focused shopping centers designed to increase customer dwell time beyond routine grocery trips.

    Established fast-casual and dessert brands give CP Axtra dependable footfall anchors. Quick-service dessert concepts Dairy Queen and Swensen’s capture incidental purchases from supermarket shoppers. Casual dining formats Bonchon and The Steak & More draw evening family trade.

    Next Steps for Store Conversions

    Rollout plans begin across high-potential Makro and Lotus’s branches nationwide, prioritizing urban centers with verified footfall data before expanding into provincial hubs. Store opening schedules and initial site selections in Bangkok and key provincial centers will determine the pace of the joint expansion.

  • Makro Returns to Philippines with Four Greater Manila Outlets

    Makro Returns to Philippines with Four Greater Manila Outlets

    Thai wholesale operator CP Axtra has partnered with Ayala Corporation to bring Makro back to the Philippines across four commercial estates in Greater Manila.

    Under the deal, the joint venture signed lease agreements with Ayala Land for sites in Quezon City, Taguig, Laguna, and Cavite. The cash-and-carry brand returns nearly two decades after its original footprint was sold off and absorbed by rival operators.

    Four Hubs Across Greater Manila

    All four locations sit inside key transport corridors and commercial zones. In Quezon City, Makro will open at Cloverleaf at the intersection of EDSA and the North Luzon Expressway. In Taguig, the retailer will take space inside Ayala Malls Arca South to serve the capital’s southern gateway.

    Two other branches target corridors south of Metro Manila. Broadfield in Biñan, Laguna, puts Makro inside a dedicated commercial and logistics campus. Meanwhile, Evo City in Kawit, Cavite, places the brand in a fast-growing residential and commercial district.

    Rebuilding an Old Partnership

    Makro first entered the Philippine market in March 1996 through a joint venture among Dutch retailer SHV, Ayala, and the SM Group. Ayala sold its 28 percent stake in 2004. SM took full control five years later, converting all existing branches into SM Hypermarkets by 2009.

    Today, the partnership pairs Ayala with CP Axtra, the retail arm of Thailand’s Charoen Pokphand Group, which operates Makro wholesale centres and Lotus’s supermarkets. The Philippine market offers a strong base of small merchants, food service businesses, and bulk-buying households that CP Axtra targets across Southeast Asia.

    Makro Philippines plans to open its first two stores at Cloverleaf and Arca South between the fourth quarter of 2026 and the first quarter of 2027. Openings in Cavite and Laguna will follow.

  • Ayala Land Signs Makro Wholesale for Four Mixed-Use Luzon Estates

    Ayala Land Signs Makro Wholesale for Four Mixed-Use Luzon Estates

    Ayala Land Inc. Signed long-term lease agreements with Makro Philippines to open four large-format wholesale stores across its master-planned estates in Luzon.

    The rollout puts the wholesale brand into Cloverleaf in Quezon City, Arca South in Taguig, Broadfield in Laguna, and Evo City in Cavite.

    Lease Terms and Property Footprint

    Under the agreement, Ayala Land retains land ownership across the standalone sites in Broadfield, Evo City, and Cloverleaf. Makro will finance, construct, and operate those three locations. At the 74-hectare Arca South development in Taguig, the retailer will take space directly inside the local Ayala Mall.

    Makro Philippines operates as a joint venture between conglomerate Ayala Corp. And Thailand-based CP Axtra Public Co. Ltd., the wholesale and retail arm of Charoen Pokphand Group. The stores will sell fresh produce, dry groceries, imported lines, and nonfood merchandise to commercial buyers and retail households through physical warehouses and an integrated digital ordering platform.

    Wholesale Expansion Across Growth Corridors

    Wholesale clubs and membership formats across Southeast Asia have accelerated their push beyond central business districts to capture rising suburban grocery spend. CP Axtra has pursued international growth outside Thailand to scale its cash-and-carry model, while Ayala Land gains steady rental yields and anchor foot traffic across its mixed-use land bank.

    Development schedules now shift to site preparations at Broadfield and Evo City as Makro begins construction across the three standalone suburban plots.