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Tag: crackers

  • PepsiCo NZ Revolutionizes Snack Game with Mini Canisters and Bluebird Crackers: Trustworthy Brands in Exciting New Formats

    PepsiCo NZ Revolutionizes Snack Game with Mini Canisters and Bluebird Crackers: Trustworthy Brands in Exciting New Formats

    PepsiCo New Zealand has announced the addition of two innovative product offerings to its popular snack portfolio. The new product lines include Bluebird-branded crackers and a ‘Mini Canister’ range, marking a significant shift in the company’s strategy as they move their existing flavour profiles across varied food categories and packaging formats.

    Product Rollout

    The new additions consist of two distinctive formats: Mini Canisters priced at an RRP of NZ$4.99 and Bluebird Crackers at an RRP of $3.79. The Mini Canisters comprise smaller versions of fan-favourite snacks such as Doritos Cheese Supreme, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon, all conveniently packaged in portable containers.

    On the other hand, the Bluebird Crackers consist of oven-baked biscuits. They’ve been designed to incorporate flavours previously unique to the company’s potato chip range. These flavours include Cheddar Cheese, Salt & Vinegar, Sour Cream & Chives, and Crispy Chicken.

    Both the Mini Canister and Bluebird Cracker ranges will be made available throughout major supermarkets across the country, offering consumers wide access to these new snack options.

    Meeting Consumer Needs

    Lee Kent, GM of NZ Foods at PepsiCo, shared insights about the new product launches. According to Kent, the company’s latest offerings reflect the preferences of Kiwi consumers who value choice, convenience, and the trust they place in familiar brands that continue to innovate.

    Kent further expressed PepsiCo’s commitment to growing its snack category through these new products. The ultimate goal, he shared, is to continue introducing fresh, relevant innovations that meet and exceed consumer needs and expectations.

    Questions & Answers

    What are the new product lines PepsiCo New Zealand has introduced?
    PepsiCo New Zealand has launched two new product lines – Bluebird-branded crackers and a ‘Mini Canister’ range.

    What does this expansion indicate for the company?
    This expansion marks a shift in the company’s strategy as they move their existing flavour profiles across different food categories and packaging formats.

    Where will the new snack ranges be available?
    Both the Mini Canister and Bluebird Cracker ranges will be distributed through major supermarkets nationwide.

  • Pepsico Expands Australian Snack Portfolio With Smith’s Crackers And Mini Canisters

    Pepsico Expands Australian Snack Portfolio With Smith’s Crackers And Mini Canisters

    PepsiCo is diversifying its snack offerings in Australia by launching two new formats: Smith’s Crackers and Mini Canisters. These new products are expected to add variety and cater to consumer preferences for diverse flavours and convenient sizes.

    Smith’s Crackers: A New Take on a Classic

    Smith’s Crackers present a fresh twist on PepsiCo’s classic chip offerings. These oven-baked snacks come in a variety of flavours to satisfy diverse taste preferences. The available flavours include Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion, and Crispy Chicken. With this range, PepsiCo is betting on a combination of familiar flavours and a new snack format to appeal to consumers.

    Mini Canisters: A Compact Format for Popular Snacks

    In addition to the Smith’s Crackers, PepsiCo is also launching Mini Canisters. These compact containers host smaller-sized versions of four popular snack brands. The selection includes Doritos Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon. This new format caters to consumers who prefer snack-sized portions and appreciate the convenience of resealable containers.

    Alexia Horley, CEO for ANZ Foods at PepsiCo, expressed the company’s excitement for the introduction of these innovative offerings. She stated, “We think it’s time to shake up the category, with these new snack formats.”

    Availability and Pricing

    The new Smith’s Crackers and Mini Canisters are now available for purchase in supermarkets across Australia. Smith’s Crackers are set at a recommended retail price (RRP) of $4, while the Mini Canisters are priced at $5.50.

    Questions & Answers

    What are the new snack offerings introduced by PepsiCo in Australia?
    PepsiCo has launched two new snack formats in Australia: Smith’s Crackers and Mini Canisters.

    What flavours are available for Smith’s Crackers?
    Smith’s Crackers offer a range of flavours including Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion, and Crispy Chicken.

    What snack brands are included in the Mini Canisters?
    The Mini Canisters contain smaller versions of four popular snack brands: Doritos Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives, and Cheetos Cheese & Bacon.